Marketing of Health Services In Pandemic Context. Case Study Romania

Alina Puțan ()
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Alina Puțan: “1st of December†University of Alba Iulia, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 2, 702-708

Abstract: The main purpose of this work is to identify the interest given to health services in the pandemic context. The promotion segment of all the information related to both the situation in which the entire health system was and the degree of information of the current and potential consumers of these services is a rather controversial topic in the period traversed by the population of the entire globe. The multitude of works addressed in all aspects – from the issue of the costs of information and health services to the emotional impact on the population, precedes our study.

Keywords: marketing; health services; online platforms (search for similar items in EconPapers)
JEL-codes: I19 M31 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:702-708

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