The Necessity of a Strategic Approach to Romanian Tourism

Smaranda Toma () and Daniela Mihai ()
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Smaranda Toma: University of Pitesti, Romania, Faculty of Economics and Law, Romania
Daniela Mihai: University of Pitesti, Romania, Faculty of Economics and Law, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 2, 794-801

Abstract: This paper presents a SWOT analysis of the tourism destination Romania, to take advantage of opportunities and transform strengths into competitive advantages, eliminate or improve weaknesses, reduce threats, and establish a defensive plan to eliminate weaknesses and overcome threats. Although it has invaluable tourism resources, Romania lags far behind its European competitors in terms of attracting foreign tourists. The poor infrastructure and the lack of a clear tourism strategy make it more difficult for Romania to compete with more attractive destinations. Romania's tourism policy requires effective strategic management, a long-term integration of research and the intensification of real collaboration between the tourism industry and the Government, in order to maximize the economic potential of the tourism industry. It is about creating a political framework, an efficient infrastructure, attractive facilities for investors, consumer protection, etc., supporting tourism development with tools capable of ensuring its competitiveness in the global economy.

Keywords: Romania; tourism; strategy; SWOT analysis (search for similar items in EconPapers)
JEL-codes: L83 Z30 Z32 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:794-801

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