Recent Evolutions and Trends in the Trade Fairs and Exhibitions Industry, before and after the COVID-19 Pandemic. The ROMEXPO Company’s Case (Romania)

Ion Danut Juganaru ()
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Ion Danut Juganaru: "Ovidius" University of Constanta, Faculty of Economic Sciences, Romania

Ovidius University Annals, Economic Sciences Series, 2023, vol. XXIII, issue 1, 648-658

Abstract: Exhibitions are one of the most important marketing tools, especially in terms of B2B communication. Before the COVID-19 pandemic there had already been a tendency towards organizing online or hybrid events. Following the pandemic, trade fairs have shown that they are able to transform themselves, and the exhibition industry has recovered, however, without reaching the performances recorded in the year 2019. Nevertheless, there have also been exceptions. Both exhibitors and visitors have expressed, in large numbers, a desire to meet physically; nonetheless, an increase in online or hybrid events is expected. The objective of this paper is to analyze the main developments of the exhibition industry before, during and after the end of the COVID-19 pandemic, at international level, including the case of the evolution of the Romanian company ROMEXPO, from Romania, which recorded a spectacular development in 2022.

Keywords: trade fairs and exhibitions industry; developments and trends; the COVID-19 pandemic; the ROMEXPO company; Romania (search for similar items in EconPapers)
JEL-codes: D91 I18 L26 L89 M31 M38 M51 O12 Z30 (search for similar items in EconPapers)
Date: 2023
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