Corporate Social Responsibility as a Strategic Tool: Impact on Stakeholder Perceptions and Organizational Performance. Case Study: The Pharma Industry

Gabriel Dumitru Mircescu ()
Additional contact information
Gabriel Dumitru Mircescu: “Valahia” University of Târgoviște, Romania

Ovidius University Annals, Economic Sciences Series, 2023, vol. XXIII, issue 1, 703-708

Abstract: This article examines the role of Corporate Social Responsibility (CSR) as a strategic tool and its impact on stakeholder perceptions and organizational performance within the pharmaceutical (pharma) industry. As societal expectations for ethical business practices intensify, pharma companies increasingly leverage CSR to enhance reputation and cultivate positive stakeholder relationships. Drawing on a compelling case study of a prominent pharma firm, this research investigates the implementation of CSR initiatives and their tangible effects on public perception, employee engagement, and investor confidence. The study reveals how well-integrated CSR strategies can augment organizational performance, providing valuable insights for industry players aiming to fortify sustainable practices and foster competitive advantage.

Keywords: corporate social responsibility, stakeholders; pharmaceutical sector (search for similar items in EconPapers)
JEL-codes: I15 I19 P46 (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/21.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxiii:y:2023:i:1:p:703-708

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().