Reaching Destinations Through Virtual Tourism – The Case of Romania

Ioana Gutu () and Romeo Asiminei ()
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Ioana Gutu: “Alexandru Ioan Cuza” University of Iasi, Department of Sociology and Social Work, Romania
Romeo Asiminei: “Alexandru Ioan Cuza” University of Iasi, Department of Sociology and Social Work, Romania

Ovidius University Annals, Economic Sciences Series, 2023, vol. XXIII, issue 2, 247-257

Abstract: Tourism worldwide has been severely impacted by the Covid-19 pandemic, reason for which the Industry took a turn towards the new available technologies as for responding to the new requirements. Population volition and availability towards using virtual tourism during and after the pandemic in Romania has become a genuine research subject which timely enhanced by leadership and management teams altogether, could result into a healthy and sustainable tourism industry recovery, within the post-pandemic era. According to socio-demographic factors, virtual tourism proved to be an entertainment activity for people which cannot be actually immersed within the actual destination attractions A mixed-method approach will be used, results emphasizing the role of planned behavior within the people’s destination choices. The research includes a PLS_SEM analysis which suggests the people willingness for virtual destination visits stuck, thus resulting that virtual tourism is an efficient manner as for promoting sustainable tourism actions.

Keywords: virtual tourism; strategic management; Covid-19 pandemic (search for similar items in EconPapers)
JEL-codes: J23 L83 (search for similar items in EconPapers)
Date: 2023
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