Practices of Strategic Management For Romania's Small and Medium Enterprises in The Digital Age

Sofia Mihaela Romanescu (), Carmen Maria Mihalcea () and Denisa Mihaela Sula ()
Additional contact information
Sofia Mihaela Romanescu: University of Craiova, Faculty of Economics and Business Administration,
Carmen Maria Mihalcea: University of Craiova, Faculty of Economics and Business Administration,
Denisa Mihaela Sula: University of Craiova, Faculty of Economics and Business Administration,

Ovidius University Annals, Economic Sciences Series, 2024, vol. XXIV, issue 1, 509-516

Abstract: The article discusses the strategic management of SMEs within the digital era's context, focusing on helping these enterprises stay competitive in a rapidly changing global market, influenced by digital innovation. It underscores the importance of adopting new strategic thinking methods to ensure SMEs' viability worldwide. The theoretical segment reviews existing knowledge, citing strategies and strategic management within the digital era's dynamics. The research gathers critical information on the business environment shaped by digital advancements, necessary for understanding emerging trends, technologies, and global market shifts. The study pinpoints new challenges faced by SMEs and offers insights and solutions for these issues. A significant contribution of this research in strategic management for SMEs during the digital age is the creation and refinement of new strategic thinking models and techniques. This innovative research provides conceptual frameworks and practical tools tailored to meet the unique challenges of the digital landscape.

Keywords: economy; SMEs; management; digital technologies (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://stec.univ-ovidius.ro/html/anale/RO/2024i1/Section%204/18.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:509-516

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().