Navigating ChatGPT for Business English Writing: Benefits, Limitations, and Challenges for Students

Eleonora Baca ()
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Eleonora Baca: “Ovidius” University of Constanta, Romania

Ovidius University Annals, Economic Sciences Series, 2024, vol. XXIV, issue 2, 125-129

Abstract: The present study explores the use of ChatGPT as a tool for enhancing Business English (BE) writing skills among first-year students in a Finance and Banking program. A number of 24 students participated in a qualitative experimental approach in which they wrote a complaint letter, comparing their own versions with those generated by ChatGPT 4.0. The feedback collected from students revealed that while it was felt that ChatGPT produced well-structured and professional letters, student’s own writing was more creative, with a strong personal voice, despite the limitations of the BE writing in terms of creativity. The study emphasizes AI’s impact on helping students refine their writing mechanics, while preserving a critical perspective on the model’s limitations in terms of creativity, larger understanding of external contexts and emotional connection in writing.

Keywords: AI tools; ChatGPT; teaching Business English; writing skills; Business English learning. (search for similar items in EconPapers)
JEL-codes: Z13 (search for similar items in EconPapers)
Date: 2024
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