The Role of.ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions

Ionut Tanase (), Lucia Nicoleta Barbu () and Georgiana Rusu ()
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Ionut Tanase: The Bucharest University of Economic Studies, Romania
Lucia Nicoleta Barbu: The Bucharest University of Economic Studies, Romania
Georgiana Rusu: The Bucharest University of Economic Studies, Romania

Ovidius University Annals, Economic Sciences Series, 2024, vol. XXIV, issue 2, 312-316

Abstract: This study analyzes both the perceptions and the preferences of Romanian registrants of .ro domain names, a fundamental element of Romania’s national digital identity. Through a quantitative approach, with the help of an online survey, we have collected the responses of 50 registrants, users who have registered at least one .ro domain in their lifetime. The study analyzes factors such as ease of registration process, the reasons of choosing .ro domains, preference over other TLD and the general perception of the .ro extension. The study shows the importance of .ro domain names as a powerful online marketing tool for online branding, regional competitiveness and increasing user’s trust while also providing some insight into the decision-making process regarding domain registration. These conclusions contribute to a better understanding of the advantages of ccTLD’s, having relevant implications for companies, individuals and digital marketing professionals interested in optimizing strategies on the local online market.

Keywords: domains; ccTLD; digital identity; domain registration; ro domains (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:312-316

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