Integrating Artificial Intelligence into Companies' Marketing Strategies

Alexandra Popa (), Corina Aurora Barbu () and Adrian Serban-Comanescu ()
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Alexandra Popa: “Ovidius”University of Constanța, Faculty of Economic Sciences, Romania
Corina Aurora Barbu: “Ovidius”University of Constanța, Faculty of Economic Sciences, Romania
Adrian Serban-Comanescu: “Ovidius”University of Constanța, Faculty of Economic Sciences, Romania

Ovidius University Annals, Economic Sciences Series, 2024, vol. XXIV, issue 2, 425-433

Abstract: The rapid advancements in artificial intelligence (AI) have revolutionized industries globally, transforming how companies operate and engage with their audiences. This article explores the integration of AI into marketing strategies, leveraging the latest statistics and insights. With AI poised to contribute trillions to the global economy and redefine job roles, businesses must strategically adopt AI to remain competitive. This discussion also includes personalized interpretations of data and actionable recommendations for companies navigating this paradigm shift.

Keywords: artificial intelligence; marketing; business (search for similar items in EconPapers)
JEL-codes: M31 Q55 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:425-433

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