Online Reviews in Romania: Motivations, Perceptions, and the Impact of the J-Shaped Distribution on Consumer Behavior

Ionut Tanase (), Lucia Nicoleta Barbu () and Elena Florentina Grejdan ()
Additional contact information
Ionut Tanase: The Bucharest University of Economic Studies, Romania
Lucia Nicoleta Barbu: The Bucharest University of Economic Studies, Romania
Elena Florentina Grejdan: The Bucharest University of Economic Studies, Romania

Ovidius University Annals, Economic Sciences Series, 2024, vol. XXIV, issue 2, 450-454

Abstract: Online reviews are an important and powerful element of digital marketing, influencing consumer decisions and the reputation of products and services. This study analyzes the behavior of Romanian consumers in writing online reviews, with a particular focus on the "J shaped distribution", characterized by the preponderance of extreme ratings (5 stars or 1 star) and a limited representation of moderate reviews (2, 3 or 4 stars ). The results provide valuable insights into the motivations and preferences of Romanian consumers, contributing to a deeper understanding of the dynamics of online reviews. The study also highlights the role of moderated reviews in strengthening consumer trust and supporting informed decision-making. These conclusions address both the academic literature and digital marketing professionals, providing practical directions for effectively managing online reviews and increasing consumer engagement.

Keywords: online reviews; consumer behavior; e-commerce; digital marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/15.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:450-454

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().