Pricing Policy as a Strategic Tool in the Context of Global Competition

Roxana Ispas ()
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Roxana Ispas: University of Craiova, Romania

Ovidius University Annals, Economic Sciences Series, 2024, vol. XXIV, issue 2, 543-548

Abstract: This paper examines the role of pricing policy as a strategic tool for companies in global markets. It explores key pricing models, including value-based and dynamic pricing, and analyzes how these strategies help businesses maintain competitiveness. Using Tesla, Inc. as a case study, the paper highlights how the company adapts its pricing in response to market conditions and regional factors. The findings show that effective pricing strategies, such as localized pricing and dynamic adjustments, are crucial for maximizing profitability and market share. This study underscores the importance of aligning pricing decisions with broader strategic goals to achieve sustainable competitive advantage.

Keywords: consumer price; inflation; monetary and fiscal policies (search for similar items in EconPapers)
JEL-codes: E30 E31 E37 (search for similar items in EconPapers)
Date: 2024
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