Economics at your fingertips  

The ‘feminine’ entrepreneurial personality trait: The competitive advantage of female college-student entrepreneurs in Chinese wei-shang businesses?

Jhony Choon Yeong Ng (), Metis Meng Die Huang and Yiping Liu
Additional contact information
Jhony Choon Yeong Ng: Nanjing University of Aeronautics and Astronautics
Metis Meng Die Huang: Nanjing University of Aeronautics and Astronautics
Yiping Liu: Nanjing University of Aeronautics and Astronautics

Asian Business & Management, 2016, vol. 15, issue 5, No 1, 343-369

Abstract: Abstract We conducted this grounded theory research to study the motivation of wei-shangs (i.e., wechat businesspersons) in starting their own business ventures, and their business model and entrepreneurial behaviors. We found that many college-student wei-shangs are risk-adverse individuals who think of entrepreneurship merely as a leisure-time pursuit. We also found that ‘feminine’ characteristics seem to hold a key to successful entrepreneurship. Furthermore, we found that wei-shangs use the wechat platform to extend their social network and to gain the trust of potential customers to get them to buy their products.

Keywords: college-student entrepreneur; female entrepreneur; gender research; wei-shang; China (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

DOI: 10.1057/s41291-016-0012-0

Access Statistics for this article

Asian Business & Management is currently edited by Fabian Jintae Froese

More articles in Asian Business & Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

Page updated 2020-06-13
Handle: RePEc:pal:abaman:v:15:y:2016:i:5:d:10.1057_s41291-016-0012-0