The ‘feminine’ entrepreneurial personality trait: The competitive advantage of female college-student entrepreneurs in Chinese wei-shang businesses?
Jhony Choon Yeong Ng (),
Metis Meng Die Huang and
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Jhony Choon Yeong Ng: Nanjing University of Aeronautics and Astronautics
Metis Meng Die Huang: Nanjing University of Aeronautics and Astronautics
Yiping Liu: Nanjing University of Aeronautics and Astronautics
Asian Business & Management, 2016, vol. 15, issue 5, No 1, 343-369
Abstract We conducted this grounded theory research to study the motivation of wei-shangs (i.e., wechat businesspersons) in starting their own business ventures, and their business model and entrepreneurial behaviors. We found that many college-student wei-shangs are risk-adverse individuals who think of entrepreneurship merely as a leisure-time pursuit. We also found that ‘feminine’ characteristics seem to hold a key to successful entrepreneurship. Furthermore, we found that wei-shangs use the wechat platform to extend their social network and to gain the trust of potential customers to get them to buy their products.
Keywords: college-student entrepreneur; female entrepreneur; gender research; wei-shang; China (search for similar items in EconPapers)
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