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International orientation and cross-functional integration in new product development

Jinwan Cho, Eunmi Kim and Insik Jeong ()
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Jinwan Cho: Korea University Business School
Eunmi Kim: Korea University Business School
Insik Jeong: Korea University Business School

Asian Business & Management, 2017, vol. 16, issue 4, 226-252

Abstract: Abstract Drawing upon an organizational learning perspective, this study suggests that international orientation and functional integration are important determinants of new product success in the global market. Based on survey data of 188 Korean manufacturing firms, we examined the interplay between international orientation and cross-functional integration in new product development (NPD). The results reveal that internationally oriented firms can gain crucial market expertise for successful NPD, and cross-functional integration amplifies the benefits of international orientation. Consistent with the organizational learning perspective, this study highlights the importance of forming an organizational culture that actively pursues foreign market opportunities and promotes collaboration among functional areas.

Keywords: Organizational learning perspective; International orientation; Cross-functional integration; NPD; New product performance (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1057/s41291-017-0024-4

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