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ISO certification and new product success in an emerging market

Jie Wu () and Zefu Wu ()
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Jie Wu: University of Macau
Zefu Wu: City University of Macau

Asian Business & Management, 2019, vol. 18, issue 1, 51-71

Abstract: Abstract The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.

Keywords: Information asymmetry; Quality management; Product innovation; Institutional development; Information accessibility; Emerging markets; China; International Organization for Standardization (search for similar items in EconPapers)
Date: 2019
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