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Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice

Rebecca Chunghee Kim (), Akira Saito and V. Mohan Avvari
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Rebecca Chunghee Kim: Ritsumeikan Asia Pacific University
Akira Saito: Japan Society for Business Ethics Study (JABES)
V. Mohan Avvari: Nottingham University Business School

Asian Business & Management, 2020, vol. 19, issue 4, No 1, 379-406

Abstract: Abstract “Creating shared value” (CSV) appears on contemporary business agendas. But despite empirical evidence concerning its popularity, serious questions about the logic of CSV are raised by scholars. This paper focuses on CSV in the Asian context. Using in-depth interviews with key informants from Japan, Korea, and India, we employ a strategy-as-practice approach and develop propositions related to CSV in Asia. We identify three characteristics of Asian business practices that shape CSV in Asia: a survival sense, a strong ethical stance, and business-in-society dynamics. Finally, we introduce a preliminary framework for Asian CSV along with suggestions for future research and practice.

Keywords: Creating shared value; Corporate social responsibility; Business strategy; Asia; Japan; Korea; India (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1057/s41291-019-00064-4

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