Unlocking the potential of digital transformation in manufacturing firms: the importance of technology-strategy fit and resource integration for service enhancement

Baosheng Ye, Antao Hu (), Zhengang Zhang and Yichen Kang
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Baosheng Ye: Fujian Agriculture and Forestry University
Antao Hu: South China University of Technology
Zhengang Zhang: Jiang Xi University of Finance and Economics
Yichen Kang: South China University of Technology

Asian Business & Management, 2025, vol. 24, issue 4, No 6, 652-684

Abstract: Abstract Drawing on the “technology-strategy” fit and resource integration perspective, this study investigates the interaction effect of digital intensity (technology) and transformation management intensity (strategy) on service enhancement and its mediator role of resource integration. Data from 268 Chinese manufacturing firms analyzed by PLS-SEM suggest: (1) The interaction effect between transformation management intensity and digital intensity improves service enhancement. However, transformation management intensity and digital intensity alone cannot increase service enhancement. (2) Resource integration mediates the relationship between transformation management intensity and service enhancement. (3) Although digital intensity does not indirectly influence service enhancement through resource integration, its interaction effect with transformation management intensity on resource integration can increase service enhancement. This study advances our understanding of the antecedents of service enhancement and the consequences of digital transformation, elucidating the “black box” of how digital transformation impacts service enhancement. It provides practical insights for effectively utilizing digital technology to enhance services.

Keywords: Digital intensity; Transformation management intensity; Resource integration; Service enhancement (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1057/s41291-025-00301-z

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