Beyond Big Data

Hal R Varian

Business Economics, 2014, vol. 49, issue 1, 27-31

Abstract: This talk describes the new directions in computers and communication and their implications for the analysis of massive amounts of data, development of customized marketing plans that go hand in glove with sophisticated digital assistants, continuous computerized experiments to distinguish causation from correlation, and the role of monitoring in market research and the conduct of efficient transactions. Taking full advantage of the potential of these new directions will require increasing sophistication in knowing what to do with the massive amounts of data that are now available.

Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (21)

Downloads: (external link)
http://www.palgrave-journals.com/be/journal/v49/n1/pdf/be20141a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/be/journal/v49/n1/full/be20141a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:buseco:v:49:y:2014:i:1:p:27-31

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/11369

Access Statistics for this article

Business Economics is currently edited by Charles Steindel

More articles in Business Economics from Palgrave Macmillan, National Association for Business Economics Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().