Economics at your fingertips  

Values and marginal preferences in international business

Robbert Maseland () and André van Hoorn

Journal of International Business Studies, 2010, vol. 41, issue 8, 1325-1329

Abstract: In a recent paper in this journal, Maseland and van Hoorn argued that values surveys tend to conflate values and marginal preferences. This assertion has been challenged by Brewer and Venaik, who claim that the wording of most survey items does not suggest that these elicit marginal preferences. This commentary responds to their claim, and restates our original argument. We stress that the distinction between values and marginal preferences is a conceptual rather than a semantic issue. Conflation of the two is a problem of stated preferences methods in general, regardless of question formats. What is more, we argue that support for the marginal preferences interpretation of values survey data does not come from the specific wording of questions used in surveys, but from a growing number of paradoxical relations between values ratings and outcomes in values research. Implications are twofold. First, we argue that, in order to measure values, we need to look at alternatives to the stated preferences approach, such as revealed preferences and experienced preferences, of which the latter seems most promising. Second, we find that values surveys eliciting marginal preferences are useful for understanding and predicting differences in behavior in a given context.

Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (8) Track citations by RSS feed

Downloads: (external link) Link to full text PDF (application/pdf) Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2

Access Statistics for this article

Journal of International Business Studies is currently edited by John Cantwell

More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla ().

Page updated 2019-10-11
Handle: RePEc:pal:jintbs:v:41:y:2010:i:8:p:1325-1329