Theorising from case studies: Towards a pluralist future for international business research

Catherine Welch, Rebecca Piekkari, Emmanuella Plakoyiannaki and Eriikka Paavilainen-Mantymaki
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Catherine Welch: Faculty of Economics and Business, Discipline of International Business, The University of Sydney, Australia
Rebecca Piekkari: Department of Management and International Business, School of Economics, Aalto University, Finland
Eriikka Paavilainen-Mantymaki: Department of Marketing, Turku University, School of Economics, Finland

Journal of International Business Studies, 2011, vol. 42, issue 5, 740-762

Abstract: The literature on case studies, both in the field of international business (IB) and in the social sciences more generally, has tended to focus on the methods of data production and analysis suited to this research strategy. In contrast, in this paper we investigate methods of theorising from case studies. We seek to understand how case researchers theorise, and how future IB research might utilise case studies for theorising. By means of a qualitative content analysis of case studies published in Journal of International Business Studies, Academy of Management Journal and Journal of Management Studies, we construct a typology of theorising from case studies. Two dimensions of the case study, namely causal explanation and contextualisation, form the basis for our typology. We distinguish four methods of theorising – inductive theory-building, interpretive sensemaking, natural experiment and contextualised explanation – only the first of which has been widely used in JIBS in the period that we investigate. On the basis of our own qualitative analysis, we show the limitations of inductive theory-building, and argue that greater utilisation of the other methods of theorising would enhance the case study's explanatory power and potential for contextualisation. We argue for a more pluralist future for IB research.

Date: 2011
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