Details about Emmanuella Plakoyiannaki

Access statistics for papers by Emmanuella Plakoyiannaki.

Last updated 2015-01-17. Update your information in the RePEc Author Service.

Short-id: ppl74

Working Papers

2010

1. Creativity in Social Advertising: Developing a Conceptual Framework
   Apas Papers, Academic Public Administration Studies Archive - APAS

Journal Articles

2014

1. The overlooked distinction of multinational enterprise subsidiary learning: Its managerial and entrepreneurial learning modes
   International Business Review, 2014, 23, (1), 102-114 View citations (10)
2. Translation in cross-language international business research: Beyond equivalence
   Journal of International Business Studies, 2014, 45, (5), 562-582 View citations (59)

2013

3. The role of context in case study selection: An international business perspective
   International Business Review, 2013, 22, (1), 304-314 View citations (38)

2011

4. Strategic decision-making processes in internationalization: Does national culture of the focal firm matter?
   Journal of World Business, 2011, 46, (2), 194-204 View citations (38)
5. Theorising from case studies: Towards a pluralist future for international business research
   Journal of International Business Studies, 2011, 42, (5), 740-762 View citations (284)

2010

6. The global smaller firm in international entrepreneurship
   International Business Review, 2010, 19, (6), 589-606 View citations (24)

2008

7. How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study
   Journal of Management Studies, 2008, 45, (2), 268-293 View citations (7)

2004

8. When Economies Change Paths—Models of Transition in China, the Central Asian Republics, Myanmar & the Nations of Former Indochine Française
   Journal of International Entrepreneurship, 2004, 2, (4), 345-346