Digitalization and its impact on contemporary marketing strategies and practices

Tat-Huei Cham (), Jun-Hwa Cheah, Mumtaz Ali Memon (), Kim-Shyan Fam () and Józsa László ()
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Tat-Huei Cham: UCSI University
Jun-Hwa Cheah: Universiti Putra Malaysia (UPM)
Mumtaz Ali Memon: National University of Sciences and Technology
Kim-Shyan Fam: Harbin University of Commerce
Józsa László: Széchenyi István University

Journal of Marketing Analytics, 2022, vol. 10, issue 2, No 1, 103-105

Date: 2022
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DOI: 10.1057/s41270-022-00167-6

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