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Journal of Marketing Analytics

2016 - 2018

Current editor(s): Maria Petrescu and Anjala Krishnen

From Palgrave Macmillan
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Volume 6, issue 4, 2018

Marketing analytics: delineating the field while welcoming crossover pp. 117-119 Downloads
Anjala S. Krishen and Maria Petrescu
Item placement for questionnaire design for optimal reliability pp. 120-126 Downloads
Pushkin Kachroo and Sheen Kachen
Customer retention in freemium applications pp. 127-137 Downloads
Nicholas Ross
An analytical model that links customer-perceived value and competitive strategies pp. 138-149 Downloads
Said Echchakoui
The use of analytics to market the sustainability of “Unique” products pp. 150-156 Downloads
Clare L. Comm and Dennis F. X. Mathaisel

Volume 6, issue 3, 2018

Novel retail technologies and marketing analytics pp. 69-71 Downloads
Maria Petrescu and Anjala S. Krishen
Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions pp. 72-83 Downloads
Dawn Iacobucci and Doug Grisaffe
The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices pp. 84-94 Downloads
Anthony F. Branda, Vishal Lala and Pradeep Gopalakrishna
A novel method for detecting careless respondents in survey data: floodlight detection of careless respondents pp. 95-104 Downloads
Volkan Dogan
Online relationship marketing for banks in face-to-face economies pp. 105-116 Downloads
Muhammed S. Alnsour

Volume 6, issue 2, 2018

Analyzing the analytics: data privacy concerns pp. 41-43 Downloads
Maria Petrescu and Anjala S. Krishen
Who searches where? A new car buyer study pp. 44-52 Downloads
Yashar Dehdashti, Brian T. Ratchford and Aidin Namin
Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm pp. 53-61 Downloads
Hon Keung Yau and Ho Yi Horace Tang
User-level incremental conversion ranking without A/B testing pp. 62-68 Downloads
Zhuli Xie and Yong Liu

Volume 6, issue 1, 2018

Analytics from our scholarly closets: the connections between data, information, and knowledge pp. 1-5 Downloads
Anjala S. Krishen and Maria Petrescu
Analyzing customer satisfaction in self-service technology adopted in airports pp. 6-18 Downloads
Hon Keung Yau and Ho Yi Horace Tang
Guidelines for assessing the value of a predictive algorithm: a case study pp. 19-26 Downloads
Ossi Ylijoki
Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands pp. 27-39 Downloads
Junzhou Zhang and Lei Huang

Volume 5, issue 3, 2017

Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling pp. 81-98 Downloads
Dawn Iacobucci, Doug Grisaffe and Wayne DeSarbo
Segmentation of the senior market: how do different variable sets discriminate between senior segments? pp. 99-110 Downloads
Yamen Koubaa, Rym Srarfi Tabbane and Manel Hamouda
Are brand benefits perceived differently in less developed economies? A scale development and validation pp. 111-120 Downloads
Samy Belaid, Selima Ben Mrad, Jérôme Lacoeuilhe and Maria Petrescu
Measuring media channel performance: a proposed alternative to the ‘last-in wins’ methodology pp. 121-130 Downloads
Gary S. Robertshaw
Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax pp. 131-140 Downloads
Pratik Verma, Shaurya Agarwal, Pushkin Kachroo and Anjala Krishen
Marketing intelligence and customer relationships: empirical evidence from Jordanian banks pp. 141-152 Downloads
Ghazi A. Al-Weshah
Exploring the key drivers behind the adoption of mobile banking services pp. 153-162 Downloads
Tahir M. Nisar and Guru Prabhakar

Volume 5, issue 2, 2017

Marketing analytics: from practice to academia pp. 45-46 Downloads
Maria Petrescu and Anjala S. Krishen
Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis pp. 47-56 Downloads
Shimi Naurin Ahmad
Constructing brand value proposition statements: a systematic literature review pp. 57-67 Downloads
Deborah Goldring
Moderating effect of price perception on factors affecting attitude towards online shopping pp. 68-80 Downloads
Subhro Sarkar and Arpita Khare

Volume 5, issue 1, 2017

The world of analytics: interdisciplinary, inclusive, insightful, and influential pp. 1-4 Downloads
Anjala S. Krishen and Maria Petrescu
Birds of a feather: a normative model of assessing consumers’ satisfaction in a generalized expectation–disconfirmation paradigm pp. 5-13 Downloads
Lei Huang
Imbalanced customer classification for bank direct marketing pp. 14-30 Downloads
Georgios Marinakos and Sophia Daskalaki
Beyond cognitive age: developing a multitheoretical measure of age and its assessment pp. 31-43 Downloads
Anil Mathur, Fon Sim Ong, Choong Kwai Fatt, Pakakorn Rakrachakarn and George P. Moschis

Volume 4, issue 4, 2016

US elections: How could predictions be so wrong? pp. 125-134 Downloads
Tom Breur
Studying product diffusion based on market coverage pp. 135-146 Downloads
Adarsh Anand, Mohini Agarwal, Gunjan Bansal and A. H. S. Garmabaki
Observations on latent need revelation through problem detection analysis pp. 147-158 Downloads
Stuart Auken
Identifying new segments from a global branding perspective: a three-country study pp. 159-171 Downloads
Maria Palazzo, Agostino Vollero and Alfonso Siano
Assessing customer retention in B2C electronic commerce: an empirical study pp. 172-185 Downloads
Eugenia Y. Huang and Chia-jung Tsui

Volume 4, issue 2, 2016

Statistical Power Analysis and the contemporary “crisis” in social sciences pp. 61-65 Downloads
Tom Breur
Standardization, customization, and customer loyalty in service industry pp. 66-76 Downloads
Leila Agha Kasiri and Shaheen Mansori
Optimizing time-limited price promotions pp. 77-92 Downloads
Richard C. Hanna, Scott D. Swain and Paul D. Berger
Putting the geography into geodemographics: Using multilevel modelling to improve neighbourhood targeting – a case study of Asian pupils in London pp. 93-107 Downloads
Richard Harris and Yingyu Feng
Investigating the effects of retail agglomeration choice behavior on store attractiveness pp. 108-124 Downloads
Vikas Singla and Harpreet Rai

Volume 4, issue 1, 2016

One man’s path to marketing analytics pp. 1-13 Downloads
Paul D Berger
Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India pp. 14-27 Downloads
Vinod Kumar Bishnoi and Ajay Kumar
A two-step item response theory procedure for a better measurement of marketing constructs pp. 28-50 Downloads
Salim Moussa
Using vanishing tetrad test to examine multifaceted causal directionality pp. 51-59 Downloads
Luming Wang and Adam Finn
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