Journal of Marketing Analytics

2016 - 2023

Current editor(s): Maria Petrescu and Anjala Krishnen

From Palgrave Macmillan
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Volume 11, issue 3, 2023

Hybrid intelligence: human–AI collaboration in marketing analytics pp. 263-274

Maria Petrescu and Anjala S. Krishen

Sponsored brands video rings up clicks and sales in the short and long run pp. 275-286

Koen Pauwels, Michael Peran, Zee Shah, German Schnaidt and Dauwe Vercamer

Financial returns to corporate brand extensions: does typicality matter? pp. 287-296

Burcu Sezen and Dominique Hanssens

Building theoretical sand castles: the case of customer brand engagement pp. 297-316

David Gligor, Siddik Bozkurt and Emma Welch

The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps pp. 317-330

Wondwesen Tafesse

Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort pp. 331-351

Dimitrios Zoupos and George Spais

The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective pp. 352-365

Saeed Tajdini

Retail distribution evaluation in brand-level sales response models pp. 366-378

Antonis A. Michis

Why to use Poisson regression for count data analysis in consumer behavior research pp. 379-384

Feihong Xia

Forecasting purchase rates of new products introduced in existing categories pp. 385-408

Mayukh Dass, Masoud Moradi and Fereshteh Zihagh

Analysis of online position auctions for search engine marketing pp. 409-425

Margarida V. B. Santos, Isabel Mota and Pedro Campos

The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch pp. 426-442

Henrik Sällberg, Shujun Wang and Emil Numminen

The impact of user-generated content on intention to select a travel destination pp. 443-457

Thao Thanh Thi Nguyen and Shurong Tong

Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2 pp. 458-469

Briana M. Martinez and Laura E. McAndrews

From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling pp. 470-489

Hechmi Najjar and Chaker Najar

A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs pp. 490-502

Jonathan Legare, Ping Yao and Victor S. Y. Lo

Toward an exploratory framework of determinants of marketing research effectiveness in business organizations pp. 503-522

Piotr Tarka and Elżbieta Jędrych

Price elasticity in the performing arts: a segmentation approach pp. 523-550

Eric Kolhede, J. Tomas Gomez-Arias and Anna Maximova

Building and evaluating a customer value blog pp. 551-557

Art Weinstein

Volume 11, issue 2, 2023

A decade of marketing analytics and more to come: JMA insights pp. 117-129

Maria Petrescu and Anjala S. Krishen

Profiling diverse reviewer segments using online reviews of service industries pp. 130-148

Nima Jalali, Sangkil Moon and Moon-Yong Kim

Impact of delivery performance on online review ratings: the role of temporal distance of ratings pp. 149-159

Prashanth Ravula

Customer feature selection from high-dimensional bank direct marketing data for uplift modeling pp. 160-171

Jinping Hu

Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation pp. 172-185

Kessara Kanchanapoom and Jongsawas Chongwatpol

Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience pp. 186-201

Jose Ribamar Siqueira, Michael Bendixen, Felipe Reinoso-Carvalho and Raffaele Campo

Going (in)conspicuous: antecedents and moderators of luxury consumption pp. 202-218

Amélia Maria Pinto Cunha Brandão and Hugo Eduardo Magalhães Barbedo

Does demand forecasting matter to retailing? pp. 219-232

Wesley Marcos Almeida and Claudimar Pereira Veiga

Developing a conversion rate optimization framework for digital retailers—case study pp. 233-243

Robert Zimmermann and Andreas Auinger

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers pp. 244-261

Yi Yong Lee, Chin Lay Gan and Tze Wei Liew

Volume 11, issue 1, 2023

Mapping 2022 in Journal of Marketing Analytics: what lies ahead? pp. 1-4

Maria Petrescu and Anjala S. Krishen

The influence of the number of brand community memberships on customer centric measures pp. 5-20

Matti J. Haverila, Kai Haverila, Caitlin McLaughlin and Mehak Arora

A moderation of business misdeeds on corporate remedy strategies pp. 21-31

Lei Huang

Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S pp. 32-40

Dinesh Ramdas Pai and Siddharth Bhatt

The influence of storytelling on the consumer–brand relationship experience pp. 41-56

Cátia Fernandes Crespo, Alcina Gaspar Ferreira and Ricardo Moita Cardoso

Does brand love lead to brand addiction? pp. 57-68

Minh T. H. Le

Understanding consumer engagement in online brand communities: An application of self-expansion theory pp. 69-81

M. Sadiq Sohail

Assessing the effects of COVID-19-related risk on online shopping behavior pp. 82-94

João Coelho Soares, Ricardo Limongi, João Henriques De Sousa Júnior, Weverson Soares Santos, Michele Raasch and Lenoir Hoeckesfeld

Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country pp. 95-115

Jose Ribamar Siqueira Junior, Enrique Horst, German Molina, Laura H. Gunn, Felipe Reinoso-Carvalho, Burcu Sezen and Nathalie Peña-García

Volume 10, issue 4, 2022

Is all academic service distributed equally? pp. 297-298

Anjala S. Krishen and Maria Petrescu

The six lodging attributes that determine travelers’ preference on Airbnb or hotel pp. 299-310

Michelle Yoo and Sungsik Yoon

Bayesian two-part multilevel model for longitudinal media use data pp. 311-328

Shelley A. Blozis

Comparing the effect of interactivity and reputation on purchase intention in live commerce: a serial mediation study pp. 329-340

Shing H. Doong

Who pulls the strings: firm strategy or firm environment in controlling firm risk? pp. 341-359

Manisha Mathur

Prediction and profitability in market segmentation typing tools pp. 360-389

Marco Vriens, Nathan Bosch, Chad Vidden and Jason Talwar

Producers’ brand-dealer dual loyalty to capital equipment pp. 390-407

Pedro Harmath, Roberto Feeney and Josefa Ramoni-Perazzi

Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment pp. 408-424

Sıddık Bozkurt, David Gligor and Nichole Gligor

Comprehensive Meta-Analysis (CMA) 3.0: a software review pp. 425-429

Philipp Brüggemann and Kunjan Rajguru

Volume 10, issue 3, 2022

The evolving crisis of the peer-review process pp. 185-186

Maria Petrescu and Anjala S. Krishen

Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance pp. 187-206

Bruno F. Abrantes and Klaus Grue Ostergaard

Artificial intelligence in marketing: a network analysis and future agenda pp. 207-218

Djonata Schiessl, Helison Bertoli Alves Dias and José Carlos Korelo

Reshaping the bank experience for GEN Z in France pp. 219-231

Souheila Kaabachi, Selima Ben Mrad and Tais Barreto

Engagement, participation, and relationship quality in the context of co-creation in brand communities pp. 232-249

Matti Haverila, Kai Haverila, Caitlin McLaughlin and Mehak Arora

Causal inference for contemporaneous effects and its application to tourism product sales data pp. 250-260

Taku Moriyama and Masashi Kuwano

Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia pp. 261-278

Pradeep Kautish, Arpita Khare and Rajesh Sharma

Customer determinants of used auto loan churn: comparing predictive performance using machine learning techniques pp. 279-296

Chandrasekhar Valluri, Sudhakar Raju and Vivek H. Patil

Volume 10, issue 2, 2022

Digitalization and its impact on contemporary marketing strategies and practices pp. 103-105

Tat-Huei Cham, Jun-Hwa Cheah, Mumtaz Ali Memon, Kim-Shyan Fam and Józsa László

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework pp. 106-113

Matthew D. Vollrath and Salvador G. Villegas

How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context pp. 114-130

Wong Foong Yee, Siew Imm Ng, Kaixin Seng, Xin-Jean Lim and Thanuja Rathakrishnan

The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities pp. 131-144

Intaka Piriyakul and Rapepun Piriyakul

The influence of social media eWOM information on purchase intention pp. 145-157

Choi-Meng Leong, Alexa Min-Wei Loi and Steve Woon

Trends and patterns in digital marketing research: bibliometric analysis pp. 158-172

Zahra Ghorbani, Sanaz Kargaran, Ali Saberi, Manijeh Haghighinasab, Seyedh Mahboobeh Jamali and Nader Ale Ebrahim

Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic pp. 173-183

Jia Li and Rachel McCrary

Volume 10, issue 1, 2022

Co-creating transformative value in marketing analytics pp. 1-2

Maria Petrescu and Anjala S. Krishen

What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers pp. 3-18

Svenja Damberg, Manfred Schwaiger and Christian M. Ringle

The effect of sales promotions intensity on volume and variability in category sales of large retailers pp. 19-29

Ömer Zeybek and Burç Ülengin

Multi-criteria decision-making leveraged by text analytics and interviews with strategists pp. 30-49

Jorge Iván Pérez Rave, Gloria Patricia Jaramillo Álvarez and Juan Carlos Correa Morales

Learning about the customer for improving customer retention proposal of an analytical framework pp. 50-63

Dora Simões and Joana Nogueira

The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty pp. 64-81

Matti J. Haverila, Kai Haverila, Caitlin McLaughlin and Hailey Tran

A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis pp. 82-88

Andrea Caputo and Mariya Kargina

Marketing to the next generation of casino patrons pp. 89-101

Mark Legg, Timothy Webb and Apostolos Ampountolas

Correction to: Visualization of statistically significant correlation coefficients from a correlation matrix: a call for a change in practice pp. 102-102

Vivek H. Patil and Frederick H. Franken