Journal of Marketing Analytics

2016 - 2026

Current editor(s): Maria Petrescu and Anjala Krishnen

From Palgrave Macmillan
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Volume 14, issue 3, 2026

From human panels to silicon samples: a research agenda for synthetic data in marketing research pp. 727-730

Maria Petrescu and Anjala S. Krishen

Decoding deception in the online marketplace: enhancing fake review detection with psycholinguistics and transformer models pp. 731-748

Joni Salminen, Mekhail Mustak, Soon-Gyo Jung, Hannu Makkonen and Bernard J. Jansen

Unveiling digital dynamics: Do digital media investments impact organic branded searches? pp. 749-761

Georgios Filippou, Athanasios G. Georgiadis and Ashish Kumar Jha

Right-digit effects and product type: the case for cause-related marketing pp. 762-777

Mazen Jaber, Kylie Jaber and Chatdanai Pongpatipat

Necessary condition analysis for sales funnel optimization pp. 778-790

Richard Conde

Towards improved recycling interventions: a multitasking model for consumer behavior analysis and segmentation pp. 791-802

Feihong Xia, Jing Jian Xiao and Jing Wu

Bringing lapsed consumers back to the market might not be as simple as reversing why they left: the case of generic food pp. 803-825

Lijun Angelia Chen, Sungeun Yoon and Lisa House

From brand reputation to consumer reposting: moderating roles of consumer personal traits and content features pp. 826-840

Tao Zhang and Floyd Phillips

The path from customer brand engagement to value co-creation in mobile branded apps pp. 841-855

Trung Dam-Huy Thai, Tin Trung Nguyen, Trang P. Tran and Eric L. Kennedy

Automated psychographic consumer segmentation: a text classification approach pp. 856-870

Simone E. Griesser, Patricia Feubli and Douglas MacKevett

Exploring the effects of trust and perceived values on consumer brand-related activities (COBRAs): a study of LINE and Facebook users in Japan pp. 871-884

Kosuke Mizukoshi

Crafting captivating retail spaces: the power of atmosphere in shaping consumer behavior pp. 885-902

Karim Errajaa and Anil Bilgihan

Self-efficacy or perceived behavioral control: which influences bank-switching intention? pp. 903-916

Øystein Bortne, Jone Bjornestad, Mads Nordmo Arnestad, Tore Tjora and Kolbjørn Kallesten Brønnick

The serial effects of value in use on consumer brand engagement, perceived brand quality, brand loyalty, and continuance intention toward branded mobile apps pp. 917-931

Trang P. Tran, Bo Dai, Qin Sun and Tin Trung Nguyen

Media type congruence in the advertising effectiveness of celebrity vs. influencer endorsements pp. 932-948

Guido Grunwald, Ali Kara, Nilüfer Kapukaya and Deniz Zeren

Proposed index of diversity and research diversity acceptance in education advertising pp. 949-963

Keita Kinjo and Hajime Miyauchi

Distinguishing consumer loyalty to a physical outlet through the mediating effects of consumer satisfaction and emotional state pp. 964-977

Moez Ltifi

Fear and loathing in the supermarket: the effect of incidental stockouts on consumer anxiety pp. 978-987

Dominik M. Piehlmaier and Ursula Dávila Gamiño

The relationship between campaign quality and performance in Google Ads: a systematic review pp. 988-1005

Milad Shemshaki, Nathaniel Amoah, Alessandro Bigi and Michelle Bonera

From words to insight: analyzing customer reviews to assess delivery’s impact in organic e-commerce satisfaction pp. 1006-1021

Rémy Park and Philippe Mouillot

Assessing store atmospheric influences: development of a new multidimensional measurement scale pp. 1022-1075

Karim Errajaa

A statistical software framework for marketing analytics: methodology, simulations, case study, and a python library pp. 1076-1117

Maria Fernanda Contreras-Peña, Juan-Salvador Victoria-Mas, Carlos Martin-Barreiro and Xavier Cabezas

From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online pp. 1118-1133

Laura Salciuviene, Beata Šeinauskienė, Mantas Lukauskas, Aistė Dovalienė, Agnė Gadeikienė and Jūratė Banytė

Correction: From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online pp. 1134-1134

Laura Salciuviene, Beata Šeinauskiene, Mantas Lukauskas, Aistė Dovalienė, Agnė Gadeikienė and Jūratė Banytė

Volume 14, issue 2, 2026

Navigating airline disruptions with strategic pilot planning: an optimization approach for long-term workforce efficiency and service quality pp. 341-357

Bulent Erenay, Eyyub Kibis, Burak Cankaya, Ozlem Cosgun and Aaron Glassman

Airport experience assessment based on Skytrax online ratings and importance-performance analysis: a segmentation approach pp. 358-372

Ana Brochado, José Manuel Cristóvão Veríssimo and Cristina Lupu

The use of generative AI in research: a production management case study from the aviation industry pp. 373-378

R. O. Walton and D. V. Watkins

Behavioral dynamics of regional airline model in Türkiye: integrating TPB and SET pp. 379-392

İnci Polat, Gamze Özdemir, Sara Kaya and Oğuzhan Ünal

Marketing analytics and organizational capability: the necessity of data quality pp. 393-395

Maria Petrescu and Anjala S. Krishen

The role of privacy concerns and technology anxiety regarding digital voice assistants for brand-and price-conscious grocery shoppers pp. 396-417

Carsten D. Schultz and Philipp Brüggemann

A data-driven analysis of post-adoption engagement and advocacy in the fintech loyalty ecosystem pp. 418-443

Waqas Ahmed, Shehab Abdulhabib Al-Zaeemi, Ahmed Ali and Yogesh K. Dwivedi

How do luxury jewelry brands create the ultimate online shopping experience? The role of web atmospherics pp. 444-459

Mariam Kaskas and Philip J. Kitchen

Leveraging machine learning for predictive insights in robo-advisory adoption: a marketing analytics approach pp. 460-473

Zefeng Bai

Does mobile banking service quality matter? A two-staged structural equation modeling-artificial neural network approach pp. 474-486

Laxman Pokhrel, Anup K C and Binod Krishna Shrestha

Correction: Does mobile banking service quality matter? A two-staged structural equation modeling-artificial neural network approach pp. 487-487

Laxman Pokhrel, K C Anup and Binod Krishna Shrestha

Inclusion of brand in self predicts future use pp. 488-496

Bryan J. Ross, Randy B. Stein, Michael L. Slepian, Alice Sin, Robert M. Montgomery and Abraham M. Rutchick

Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach pp. 497-516

Vaibhav Sharma, Akash Saharan, Himanshu Gupta, Vinayak A. Drave and Priyanka Singh

How personality traits influence perceptions of casino loyalty incentives pp. 517-534

Mark Legg, Apostolos Ampountolas and Asit Bandyopadhayay

The Diderot effect: a data-driven validation pp. 535-551

André Santos, Nuno António and Paulo Rita

Mapping consumer behavior: store location effects on retail sales across different basket types pp. 552-573

Ondřej Sokol and Tomáš Formánek

Critical criteria for restaurant technology application: the interrelationship effect of influencing technology acceptance and brand equity pp. 574-593

Chih-Hsing Liu, Sheng-Fang Chou and Jun-You Lin

The journey toward sustainability: positive impact of environmental, social, and governance index on transportation pp. 594-611

Doreen McGunagle, Laura Zizka, Ron Mau and Patti Clark

Segmenting tourists based on perceived sustainability and satisfaction using machine learning pp. 612-623

Lidia Vidal-Meliá, Miguel Ángel Moliner, Diego Monferrer, Marta Estrada and Keith Quille

The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement pp. 624-647

Serhat Özer and Yusuf Zafer Can Uğurhan

Information push strategies in e-commerce:emotional and cognitive mechanisms shaping purchase decisions: multi-method approaches pp. 648-686

Joston Gary

The role of nonprofit brand orientation in the context of an emerging country pp. 687-705

Lara Mendes Christ Bonella Sepulcri and Emerson Wagner Mainardes

Review of digital marketing: tools, techniques and best practices for graduate students and managers pp. 706-708

George Spais

Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial pp. 709-726

Vasilica-Maria Margalina, Charlotte Kreienbaum, Joseph F. Hair, Jan-Michael Becker and Christian M. Ringle

Volume 14, issue 1, 2026

Artificial intelligence: what we know we’d like to know pp. 1-3

Maria Petrescu and Anjala S. Krishen

Exploring corporate reputation and crisis communication pp. 4-25

Kalle Nuortimo, Janne Harkonen and Kristijan Breznik

The role of internal social media in enhancing happiness at work pp. 26-43

Tomás Baviera and Benjamín Marín-Pérez

The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies pp. 44-61

Jorge Alberto Marino-Romero, Pedro R. Palos-Sanchez and Félix Velicia-Martin

The D3HDRS approach: a novel clustering framework for customer experience management with a case study in the telecom sector of an emergent market pp. 62-87

Milton Soto-Ferrari, Odette Chams-Anturi and Juan P. Escorcia-Caballero

The digital divide: psychographic segmentation in the Canadian banking context pp. 88-103

Omar H. Fares, Joseph Aversa and Seung Hwan (Mark) Lee

Analyzing market basket data through sparse multivariate logit models pp. 104-119

Harald Hruschka

The impact of online purchase behaviour on customer lifetime value pp. 120-137

Daniel Kvíčala, Maria Králová and Petr Suchánek

Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services pp. 138-157

Mauricio Santos and Walesska Schlesinger

Brand commitment as predecessor to the factors of continuance intention pp. 158-172

Donald L. Amoroso and Pajaree Ackaradejruangsri

Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude pp. 173-186

Myriam Ertz, Walid Addar, Urvashi Tandon, Ophela Zhang, Mahdi Takaffoli and Leyla Joued

Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments pp. 187-206

Martina Franciska Xavier, Sahayaselvi Susainathan, Sarlin Venotha Antonymuthu, Prince Jebaraj Siluvai Antony and Satyanarayana Parayitam

How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach pp. 207-241

Nora Sharkasi and Gomaa Agag

On the use of self-reports in marketing research: insights about initial response biases from daily diary data pp. 242-259

Shelley A. Blozis and Ricardo Villarreal

Using theory of interpersonal behavior to consumers' online impulse buying behavior in social commerce live-streaming: perceived price's moderating role pp. 260-273

Dam Tri Cuong

Improving brand love through branded apps: is that possible? pp. 274-294

Trang P. Tran, James E. Zemanek and Md. Nazmus Sakib

From praise to polarization: the role of controversial reviews in shaping consumer behavior in the PC game market pp. 295-307

Monique S. K. Wan and Alfred F. Sam

Exploring consumer satisfaction with an AR beauty app based on the technology acceptance model and experience economy theory pp. 308-325

Marjorie Laberger, Aure Tartarin and Sun Kyong Lee

Brands and self-determination: the roles of credibility and subjective vitality pp. 326-338

Ivana Kursan Milaković

Correction: Advancing predictive content analysis: a natural language processing and machine learning approach to television script data pp. 339-339

Anthony Palomba