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Journal of Marketing Analytics

2016 - 2023

Current editor(s): Maria Petrescu and Anjala Krishnen

From Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

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Volume 11, issue 3, 2023

Hybrid intelligence: human–AI collaboration in marketing analytics pp. 263-274 Downloads
Maria Petrescu and Anjala S. Krishen
Sponsored brands video rings up clicks and sales in the short and long run pp. 275-286 Downloads
Koen Pauwels, Michael Peran, Zee Shah, German Schnaidt and Dauwe Vercamer
Financial returns to corporate brand extensions: does typicality matter? pp. 287-296 Downloads
Burcu Sezen and Dominique Hanssens
Building theoretical sand castles: the case of customer brand engagement pp. 297-316 Downloads
David Gligor, Siddik Bozkurt and Emma Welch
The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps pp. 317-330 Downloads
Wondwesen Tafesse
Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort pp. 331-351 Downloads
Dimitrios Zoupos and George Spais
The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective pp. 352-365 Downloads
Saeed Tajdini
Retail distribution evaluation in brand-level sales response models pp. 366-378 Downloads
Antonis A. Michis
Why to use Poisson regression for count data analysis in consumer behavior research pp. 379-384 Downloads
Feihong Xia
Forecasting purchase rates of new products introduced in existing categories pp. 385-408 Downloads
Mayukh Dass, Masoud Moradi and Fereshteh Zihagh
Analysis of online position auctions for search engine marketing pp. 409-425 Downloads
Margarida V. B. Santos, Isabel Mota and Pedro Campos
The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch pp. 426-442 Downloads
Henrik Sällberg, Shujun Wang and Emil Numminen
The impact of user-generated content on intention to select a travel destination pp. 443-457 Downloads
Thao Thanh Thi Nguyen and Shurong Tong
Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2 pp. 458-469 Downloads
Briana M. Martinez and Laura E. McAndrews
From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling pp. 470-489 Downloads
Hechmi Najjar and Chaker Najar
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs pp. 490-502 Downloads
Jonathan Legare, Ping Yao and Victor S. Y. Lo
Toward an exploratory framework of determinants of marketing research effectiveness in business organizations pp. 503-522 Downloads
Piotr Tarka and Elżbieta Jędrych
Price elasticity in the performing arts: a segmentation approach pp. 523-550 Downloads
Eric Kolhede, J. Tomas Gomez-Arias and Anna Maximova
Building and evaluating a customer value blog pp. 551-557 Downloads
Art Weinstein

Volume 11, issue 2, 2023

A decade of marketing analytics and more to come: JMA insights pp. 117-129 Downloads
Maria Petrescu and Anjala S. Krishen
Profiling diverse reviewer segments using online reviews of service industries pp. 130-148 Downloads
Nima Jalali, Sangkil Moon and Moon-Yong Kim
Impact of delivery performance on online review ratings: the role of temporal distance of ratings pp. 149-159 Downloads
Prashanth Ravula
Customer feature selection from high-dimensional bank direct marketing data for uplift modeling pp. 160-171 Downloads
Jinping Hu
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation pp. 172-185 Downloads
Kessara Kanchanapoom and Jongsawas Chongwatpol
Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience pp. 186-201 Downloads
Jose Ribamar Siqueira, Michael Bendixen, Felipe Reinoso-Carvalho and Raffaele Campo
Going (in)conspicuous: antecedents and moderators of luxury consumption pp. 202-218 Downloads
Amélia Maria Pinto Cunha Brandão and Hugo Eduardo Magalhães Barbedo
Does demand forecasting matter to retailing? pp. 219-232 Downloads
Wesley Marcos Almeida and Claudimar Pereira Veiga
Developing a conversion rate optimization framework for digital retailers—case study pp. 233-243 Downloads
Robert Zimmermann and Andreas Auinger
Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers pp. 244-261 Downloads
Yi Yong Lee, Chin Lay Gan and Tze Wei Liew

Volume 11, issue 1, 2023

Mapping 2022 in Journal of Marketing Analytics: what lies ahead? pp. 1-4 Downloads
Maria Petrescu and Anjala S. Krishen
The influence of the number of brand community memberships on customer centric measures pp. 5-20 Downloads
Matti J. Haverila, Kai Haverila, Caitlin McLaughlin and Mehak Arora
A moderation of business misdeeds on corporate remedy strategies pp. 21-31 Downloads
Lei Huang
Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S pp. 32-40 Downloads
Dinesh Ramdas Pai and Siddharth Bhatt
The influence of storytelling on the consumer–brand relationship experience pp. 41-56 Downloads
Cátia Fernandes Crespo, Alcina Gaspar Ferreira and Ricardo Moita Cardoso
Does brand love lead to brand addiction? pp. 57-68 Downloads
Minh T. H. Le
Understanding consumer engagement in online brand communities: An application of self-expansion theory pp. 69-81 Downloads
M. Sadiq Sohail
Assessing the effects of COVID-19-related risk on online shopping behavior pp. 82-94 Downloads
João Coelho Soares, Ricardo Limongi, João Henriques De Sousa Júnior, Weverson Soares Santos, Michele Raasch and Lenoir Hoeckesfeld
Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country pp. 95-115 Downloads
Jose Ribamar Siqueira Junior, Enrique Horst, German Molina, Laura H. Gunn, Felipe Reinoso-Carvalho, Burcu Sezen and Nathalie Peña-García

Volume 10, issue 4, 2022

Is all academic service distributed equally? pp. 297-298 Downloads
Anjala S. Krishen and Maria Petrescu
The six lodging attributes that determine travelers’ preference on Airbnb or hotel pp. 299-310 Downloads
Michelle Yoo and Sungsik Yoon
Bayesian two-part multilevel model for longitudinal media use data pp. 311-328 Downloads
Shelley A. Blozis
Comparing the effect of interactivity and reputation on purchase intention in live commerce: a serial mediation study pp. 329-340 Downloads
Shing H. Doong
Who pulls the strings: firm strategy or firm environment in controlling firm risk? pp. 341-359 Downloads
Manisha Mathur
Prediction and profitability in market segmentation typing tools pp. 360-389 Downloads
Marco Vriens, Nathan Bosch, Chad Vidden and Jason Talwar
Producers’ brand-dealer dual loyalty to capital equipment pp. 390-407 Downloads
Pedro Harmath, Roberto Feeney and Josefa Ramoni-Perazzi
Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment pp. 408-424 Downloads
Sıddık Bozkurt, David Gligor and Nichole Gligor
Comprehensive Meta-Analysis (CMA) 3.0: a software review pp. 425-429 Downloads
Philipp Brüggemann and Kunjan Rajguru

Volume 10, issue 3, 2022

The evolving crisis of the peer-review process pp. 185-186 Downloads
Maria Petrescu and Anjala S. Krishen
Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance pp. 187-206 Downloads
Bruno F. Abrantes and Klaus Grue Ostergaard
Artificial intelligence in marketing: a network analysis and future agenda pp. 207-218 Downloads
Djonata Schiessl, Helison Bertoli Alves Dias and José Carlos Korelo
Reshaping the bank experience for GEN Z in France pp. 219-231 Downloads
Souheila Kaabachi, Selima Ben Mrad and Tais Barreto
Engagement, participation, and relationship quality in the context of co-creation in brand communities pp. 232-249 Downloads
Matti Haverila, Kai Haverila, Caitlin McLaughlin and Mehak Arora
Causal inference for contemporaneous effects and its application to tourism product sales data pp. 250-260 Downloads
Taku Moriyama and Masashi Kuwano
Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia pp. 261-278 Downloads
Pradeep Kautish, Arpita Khare and Rajesh Sharma
Customer determinants of used auto loan churn: comparing predictive performance using machine learning techniques pp. 279-296 Downloads
Chandrasekhar Valluri, Sudhakar Raju and Vivek H. Patil

Volume 10, issue 2, 2022

Digitalization and its impact on contemporary marketing strategies and practices pp. 103-105 Downloads
Tat-Huei Cham, Jun-Hwa Cheah, Mumtaz Ali Memon, Kim-Shyan Fam and Józsa László
Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework pp. 106-113 Downloads
Matthew D. Vollrath and Salvador G. Villegas
How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context pp. 114-130 Downloads
Wong Foong Yee, Siew Imm Ng, Kaixin Seng, Xin-Jean Lim and Thanuja Rathakrishnan
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities pp. 131-144 Downloads
Intaka Piriyakul and Rapepun Piriyakul
The influence of social media eWOM information on purchase intention pp. 145-157 Downloads
Choi-Meng Leong, Alexa Min-Wei Loi and Steve Woon
Trends and patterns in digital marketing research: bibliometric analysis pp. 158-172 Downloads
Zahra Ghorbani, Sanaz Kargaran, Ali Saberi, Manijeh Haghighinasab, Seyedh Mahboobeh Jamali and Nader Ale Ebrahim
Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic pp. 173-183 Downloads
Jia Li and Rachel McCrary

Volume 10, issue 1, 2022

Co-creating transformative value in marketing analytics pp. 1-2 Downloads
Maria Petrescu and Anjala S. Krishen
What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers pp. 3-18 Downloads
Svenja Damberg, Manfred Schwaiger and Christian M. Ringle
The effect of sales promotions intensity on volume and variability in category sales of large retailers pp. 19-29 Downloads
Ömer Zeybek and Burç Ülengin
Multi-criteria decision-making leveraged by text analytics and interviews with strategists pp. 30-49 Downloads
Jorge Iván Pérez Rave, Gloria Patricia Jaramillo Álvarez and Juan Carlos Correa Morales
Learning about the customer for improving customer retention proposal of an analytical framework pp. 50-63 Downloads
Dora Simões and Joana Nogueira
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty pp. 64-81 Downloads
Matti J. Haverila, Kai Haverila, Caitlin McLaughlin and Hailey Tran
A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis pp. 82-88 Downloads
Andrea Caputo and Mariya Kargina
Marketing to the next generation of casino patrons pp. 89-101 Downloads
Mark Legg, Timothy Webb and Apostolos Ampountolas
Correction to: Visualization of statistically significant correlation coefficients from a correlation matrix: a call for a change in practice pp. 102-102 Downloads
Vivek H. Patil and Frederick H. Franken
Page updated 2023-09-30