Journal of Marketing Analytics

2016 - 2025

Current editor(s): Maria Petrescu and Anjala Krishnen

From Palgrave Macmillan
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Volume 10, issue 4, 2022

Is all academic service distributed equally? pp. 297-298

Anjala S. Krishen and Maria Petrescu

The six lodging attributes that determine travelers’ preference on Airbnb or hotel pp. 299-310

Michelle Yoo and Sungsik Yoon

Bayesian two-part multilevel model for longitudinal media use data pp. 311-328

Shelley A. Blozis

Comparing the effect of interactivity and reputation on purchase intention in live commerce: a serial mediation study pp. 329-340

Shing H. Doong

Who pulls the strings: firm strategy or firm environment in controlling firm risk? pp. 341-359

Manisha Mathur

Prediction and profitability in market segmentation typing tools pp. 360-389

Marco Vriens, Nathan Bosch, Chad Vidden and Jason Talwar

Producers’ brand-dealer dual loyalty to capital equipment pp. 390-407

Pedro Harmath, Roberto Feeney and Josefa Ramoni-Perazzi

Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment pp. 408-424

Sıddık Bozkurt, David Gligor and Nichole Gligor

Comprehensive Meta-Analysis (CMA) 3.0: a software review pp. 425-429

Philipp Brüggemann and Kunjan Rajguru

Volume 10, issue 3, 2022

The evolving crisis of the peer-review process pp. 185-186

Maria Petrescu and Anjala S. Krishen

Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance pp. 187-206

Bruno F. Abrantes and Klaus Grue Ostergaard

Artificial intelligence in marketing: a network analysis and future agenda pp. 207-218

Djonata Schiessl, Helison Bertoli Alves Dias and José Carlos Korelo

Reshaping the bank experience for GEN Z in France pp. 219-231

Souheila Kaabachi, Selima Ben Mrad and Tais Barreto

Engagement, participation, and relationship quality in the context of co-creation in brand communities pp. 232-249

Matti Haverila, Kai Haverila, Caitlin McLaughlin and Mehak Arora

Causal inference for contemporaneous effects and its application to tourism product sales data pp. 250-260

Taku Moriyama and Masashi Kuwano

Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia pp. 261-278

Pradeep Kautish, Arpita Khare and Rajesh Sharma

Customer determinants of used auto loan churn: comparing predictive performance using machine learning techniques pp. 279-296

Chandrasekhar Valluri, Sudhakar Raju and Vivek H. Patil

Volume 10, issue 2, 2022

Digitalization and its impact on contemporary marketing strategies and practices pp. 103-105

Tat-Huei Cham, Jun-Hwa Cheah, Mumtaz Ali Memon, Kim-Shyan Fam and Józsa László

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework pp. 106-113

Matthew D. Vollrath and Salvador G. Villegas

How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context pp. 114-130

Wong Foong Yee, Siew Imm Ng, Kaixin Seng, Xin-Jean Lim and Thanuja Rathakrishnan

The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities pp. 131-144

Intaka Piriyakul and Rapepun Piriyakul

The influence of social media eWOM information on purchase intention pp. 145-157

Choi-Meng Leong, Alexa Min-Wei Loi and Steve Woon

Trends and patterns in digital marketing research: bibliometric analysis pp. 158-172

Zahra Ghorbani, Sanaz Kargaran, Ali Saberi, Manijeh Haghighinasab, Seyedh Mahboobeh Jamali and Nader Ale Ebrahim

Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic pp. 173-183

Jia Li and Rachel McCrary

Volume 10, issue 1, 2022

Co-creating transformative value in marketing analytics pp. 1-2

Maria Petrescu and Anjala S. Krishen

What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers pp. 3-18

Svenja Damberg, Manfred Schwaiger and Christian M. Ringle

The effect of sales promotions intensity on volume and variability in category sales of large retailers pp. 19-29

Ömer Zeybek and Burç Ülengin

Multi-criteria decision-making leveraged by text analytics and interviews with strategists pp. 30-49

Jorge Iván Pérez Rave, Gloria Patricia Jaramillo Álvarez and Juan Carlos Correa Morales

Learning about the customer for improving customer retention proposal of an analytical framework pp. 50-63

Dora Simões and Joana Nogueira

The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty pp. 64-81

Matti J. Haverila, Kai Haverila, Caitlin McLaughlin and Hailey Tran

A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis pp. 82-88

Andrea Caputo and Mariya Kargina

Marketing to the next generation of casino patrons pp. 89-101

Mark Legg, Timothy Webb and Apostolos Ampountolas

Correction to: Visualization of statistically significant correlation coefficients from a correlation matrix: a call for a change in practice pp. 102-102

Vivek H. Patil and Frederick H. Franken

Volume 9, issue 4, 2021

The “Elephant in the Room”: interrogating the sample demographics pp. 263-264

Anjala S. Krishen and Maria Petrescu

Image-mining: exploring the impact of video content on the success of crowdfunding pp. 265-285

Zecong Ma and Sergio Palacios

Visualization of statistically significant correlation coefficients from a correlation matrix: a call for a change in practice pp. 286-297

Vivek H. Patil and Frederick H. Franken

Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns pp. 298-310

Mehdi Khademi Gerashi and Farbod Fakhreddin

Designing the marketspace for millennials: fun, functionality or risk? pp. 311-327

Anjali Singh and Ajay Kumar

Application of constrained association method for determination of the development factors of the quick service restaurant industry pp. 328-348

Galina A. Polynskaya

A study on the downloading intention of fashion retailers’ apps pp. 349-362

Miguel Llorens and Adolfo Hernández

Performing social media analytics with Brandwatch for Classrooms: a platform review pp. 363-378

Mike McGuirk

Volume 9, issue 3, 2021

Focusing on the quality and performance implications of marketing analytics pp. 155-156

Maria Petrescu and Anjala S. Krishen

Optimizing B2B product offers with machine learning, mixed logit, and nonlinear programming pp. 157-172

John V. Colias, Stella Park and Elizabeth Horn

Is my cross-promotion profitable? Evaluation of game-to-game cannibalization in free-to-play mobile games pp. 173-184

Jean-Baptiste Débordès, Gilles Caporossi and Denis Larocque

Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features pp. 185-198

Takumi Kato

Incorporating negative and positive word of mouth (WOM) in compartment-based epidemiology models in a not-for-profit marketing context pp. 199-209

John Andy Wood

Positioning of private label brands of men’s apparel against national brands pp. 210-227

Pritha Ghosh, Subrata Saha, Shamindra Nath Sanyal and Swati Mukherjee

Examination in B2B trade show: the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy pp. 228-241

Pedro Mendonça Silva

A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank? pp. 242-261

Imran Bashir Dar, Muhammad Bashir Khan, Abdul Zahid Khan and Bahaudin G. Mujtaba

Volume 9, issue 2, 2021

A tribute to our heroes and thoughts about collaborative relationships pp. 81-82

Maria Petrescu and Anjala S. Krishen

The impact of questionnaire length on the accuracy rate of online surveys pp. 83-98

Takumi Kato and Taro Miura

Extended innovation diffusion models and their empirical performance on real propagation data pp. 99-110

Sergei Sidorov, Alexey Faizliev, Vladimir Balash, Olga Balash, Maria Krylova and Aleksandr Fomenko

Marketing response and temporal aggregation pp. 111-117

Philip Hans Franses

BERT: a sentiment analysis odyssey pp. 118-126

Shivaji Alaparthi and Manit Mishra

Discovering shopping visitors’ behavior and preferences using geo-tagged social photos: a case study of Los Angeles City pp. 127-143

Thanh-Hieu Bui

The effect of fake news on anger and negative word-of-mouth: moderating roles of religiosity and conservatism pp. 144-153

Zazli Lily Wisker and Robert Neil McKie

Volume 9, issue 1, 2021

Interdisciplinary research as methodologically and substantively creative pp. 1-2

Anjala S. Krishen and Maria Petrescu

Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site pp. 3-16

Zhenning Xu, Colin Vail, Amarpreet S. Kohli and Saeed Tajdini

The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity pp. 17-32

Beichen Liang and Wei Fu

Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix pp. 33-43

Sara Amoroso, Simonetta Pattuglia and Imran Khan

Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value pp. 44-55

Ming-Hsiung Hsiao

Political marketing with data analytics pp. 56-64

Dennis F. X. Mathaisel and Clare L. Comm

Predictors of online shopping in India: an empirical investigation pp. 65-79

Urvashi Tandon