Journal of Marketing Analytics

2016 - 2025

Current editor(s): Maria Petrescu and Anjala Krishnen

From Palgrave Macmillan
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Volume 11, issue 4, 2023

New frontiers in forecasting, predicting, and explaining: an introduction to the special issue pp. 559-560

Michael A. Levin and John T. Gironda

Modeling and explaining the growth patterns over time of country-specific website clickstream metrics pp. 561-576

Jared M. Hansen and Paul Wilson

Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research pp. 577-586

John F. Riggs, Dena Hale, Scott Widmier and Sonya Tidwell-Riggs

A novel approach to predicting customer lifetime value in B2B SaaS companies pp. 587-601

Stephan Curiskis, Xiaojing Dong, Fan Jiang and Mark Scarr

Using quality control checks to overcome pitfalls in the collection of primary data via online platforms pp. 602-612

Sam Fullerton and Tammy McCullough

Modeling independent sales representative performance: application of predictive analytics in direct selling for improved outcomes pp. 613-628

Caroline Glackin and Murat Adivar

Using Google Trends to predict and forecast avocado sales pp. 629-641

Di Wu, Zhenning Xu and Seung Bach

Cryptocurrency price and volatility predictions with machine learning pp. 642-660

Samir Poudel, Rajendra Paudyal, Burak Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, Jorge Vargas and Khem Poudel

Correction to: Cryptocurrency price and volatility predictions with machine learning pp. 661-661

Samir Poudel, Rajendra Paudyal, Burak Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, Jorge Vargas and Khem Poudel

Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis pp. 662-676

Shimi Naurin Ahmad and Michel Laroche

How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation pp. 677-692

Joni Salminen, Mekhail Mustak, Muhammad Sufyan and Bernard J. Jansen

ChatGPT and marketing: Analyzing public discourse in early Twitter posts pp. 693-706

Wenkai Zhou, Chi Zhang, Linwan Wu and Meghana Shashidhar

How to reduce termination on freemium platforms—literature review and empirical analysis pp. 707-721

Philipp Brüggemann and Nina Lehmann-Zschunke

Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness pp. 722-737

Bruno F. Abrantes and Rana Basit Ali

Increasing the robustness of uplift modeling using additional splits and diversified leaf select pp. 738-746

Frank Oechsle

Improving customer segmentation via classification of key accounts as outliers pp. 747-760

Jan Michael Spoor

Discovering synergies and conflicts in online and offline in-store engagement pp. 761-776

Syagnik Banerjee, Fareena Sultan and Charles F. Hofacker

Psycho-managerial text mining (PMTM): a framework for developing and validating psychological/managerial constructs from a theory/text-driven approach pp. 777-808

Jorge Iván Pérez Rave, Gloria Patricia Jaramillo Álvarez and Juan Carlos Correa Morales

Perception carryover in cross-buying: the role of interpurchase time and product locus pp. 809-819

Jihoon Cho and Swinder Janda

Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market pp. 820-835

Roozbeh Irani-Kermani, Edward C. Jaenicke and Ardalan Mirshani

Selection versus scale: Loyalty indices for brand management pp. 836-853

Takumi Kato, Nobu Takenaka, Rie Ito and Kazuki Nishiguchi

Performing web analytics with Google Analytics 4: a platform review pp. 854-868

Mike McGuirk

Volume 11, issue 3, 2023

Hybrid intelligence: human–AI collaboration in marketing analytics pp. 263-274

Maria Petrescu and Anjala S. Krishen

Sponsored brands video rings up clicks and sales in the short and long run pp. 275-286

Koen Pauwels, Michael Peran, Zee Shah, German Schnaidt and Dauwe Vercamer

Financial returns to corporate brand extensions: does typicality matter? pp. 287-296

Burcu Sezen and Dominique Hanssens

Building theoretical sand castles: the case of customer brand engagement pp. 297-316

David Gligor, Siddik Bozkurt and Emma Welch

The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps pp. 317-330

Wondwesen Tafesse

Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort pp. 331-351

Dimitrios Zoupos and George Spais

The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective pp. 352-365

Saeed Tajdini

Retail distribution evaluation in brand-level sales response models pp. 366-378

Antonis Michis

Why to use Poisson regression for count data analysis in consumer behavior research pp. 379-384

Feihong Xia

Forecasting purchase rates of new products introduced in existing categories pp. 385-408

Mayukh Dass, Masoud Moradi and Fereshteh Zihagh

Analysis of online position auctions for search engine marketing pp. 409-425

Margarida V. B. Santos, Isabel Mota and Pedro Campos

The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch pp. 426-442

Henrik Sällberg, Shujun Wang and Emil Numminen

The impact of user-generated content on intention to select a travel destination pp. 443-457

Thao Thanh Thi Nguyen and Shurong Tong

Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2 pp. 458-469

Briana M. Martinez and Laura E. McAndrews

From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling pp. 470-489

Hechmi Najjar and Chaker Najar

A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs pp. 490-502

Jonathan Legare, Ping Yao and Victor S. Y. Lo

Toward an exploratory framework of determinants of marketing research effectiveness in business organizations pp. 503-522

Piotr Tarka and Elżbieta Jędrych

Price elasticity in the performing arts: a segmentation approach pp. 523-550

Eric Kolhede, J. Tomas Gomez-Arias and Anna Maximova

Building and evaluating a customer value blog pp. 551-557

Art Weinstein

Volume 11, issue 2, 2023

A decade of marketing analytics and more to come: JMA insights pp. 117-129

Maria Petrescu and Anjala S. Krishen

Profiling diverse reviewer segments using online reviews of service industries pp. 130-148

Nima Jalali, Sangkil Moon and Moon-Yong Kim

Impact of delivery performance on online review ratings: the role of temporal distance of ratings pp. 149-159

Prashanth Ravula

Customer feature selection from high-dimensional bank direct marketing data for uplift modeling pp. 160-171

Jinping Hu

Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation pp. 172-185

Kessara Kanchanapoom and Jongsawas Chongwatpol

Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience pp. 186-201

Jose Ribamar Siqueira, Michael Bendixen, Felipe Reinoso-Carvalho and Raffaele Campo

Going (in)conspicuous: antecedents and moderators of luxury consumption pp. 202-218

Amélia Maria Pinto Cunha Brandão and Hugo Eduardo Magalhães Barbedo

Does demand forecasting matter to retailing? pp. 219-232

Wesley Marcos Almeida and Claudimar Pereira Veiga

Developing a conversion rate optimization framework for digital retailers—case study pp. 233-243

Robert Zimmermann and Andreas Auinger

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers pp. 244-261

Yi Yong Lee, Chin Lay Gan and Tze Wei Liew

Volume 11, issue 1, 2023

Mapping 2022 in Journal of Marketing Analytics: what lies ahead? pp. 1-4

Maria Petrescu and Anjala S. Krishen

The influence of the number of brand community memberships on customer centric measures pp. 5-20

Matti J. Haverila, Kai Haverila, Caitlin McLaughlin and Mehak Arora

A moderation of business misdeeds on corporate remedy strategies pp. 21-31

Lei Huang

Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S pp. 32-40

Dinesh Ramdas Pai and Siddharth Bhatt

The influence of storytelling on the consumer–brand relationship experience pp. 41-56

Cátia Fernandes Crespo, Alcina Gaspar Ferreira and Ricardo Moita Cardoso

Does brand love lead to brand addiction? pp. 57-68

Minh T. H. Le

Understanding consumer engagement in online brand communities: An application of self-expansion theory pp. 69-81

M. Sadiq Sohail

Assessing the effects of COVID-19-related risk on online shopping behavior pp. 82-94

João Coelho Soares, Ricardo Limongi, João Henriques De Sousa Júnior, Weverson Soares Santos, Michele Raasch and Lenoir Hoeckesfeld

Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country pp. 95-115

Jose Ribamar Siqueira Junior, Enrique Horst, German Molina, Laura H. Gunn, Felipe Reinoso-Carvalho, Burcu Sezen and Nathalie Peña-García