From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling

Hechmi Najjar () and Chaker Najar ()
Additional contact information
Hechmi Najjar: University of Tunis, Higher Institute of Management (ISG)
Chaker Najar: University of Tunis El Manar, Faculty of Economic Sciences and Management of Tunis (FSEGT)

Journal of Marketing Analytics, 2023, vol. 11, issue 3, No 15, 470-489

Abstract: Abstract Relational benefits are seen as competitive advantages that allow companies to boost their relationship with customers and better meet their expectations. The generalization and specification of the results about these benefits and their consequences on an international scale have become a requirement for businesses looking to retain foreign customers and conquer new markets. The current paper aims to apply Meta-Analytic Structural Equation Modeling to better understand the relational benefit outcomes, the mediating effects of satisfaction and commitment, and the moderating effect of individualism/collectivism within the synthetic model. Accordingly, MASEM was performed using 33 valid empirical studies. It incorporated 280 effect sizes over a period of 21 years and a cumulative sample of 15,222 respondents. The synthetic outputs from domestic markets confirm that relational benefits explain satisfaction, commitment, and loyalty. Further, relational benefits have a positive effect on loyalty through the mediating effect of satisfaction and commitment. Finally, individualism/collectivism moderates the causal links between relational benefits, satisfaction, commitment, and loyalty. The summarized effects enable assessing the influence of relational benefits on satisfaction, commitment, and loyalty in several markets and across cultures to give a set of recommendations for researchers and managers looking for foreign markets.

Keywords: Relational benefits; Confidence benefits; Social benefits; Special treatment benefits; Satisfaction; Commitment; Loyalty; Individualism/collectivism; Meta-analysis (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41270-022-00178-3 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00178-3

Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/41270

DOI: 10.1057/s41270-022-00178-3

Access Statistics for this article

Journal of Marketing Analytics is currently edited by Maria Petrescu and Anjala Krishnen

More articles in Journal of Marketing Analytics from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().