Journal of Marketing Analytics

2016 - 2025

Current editor(s): Maria Petrescu and Anjala Krishnen

From Palgrave Macmillan
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Volume 8, issue 4, 2020

The dilemma of social media algorithms and analytics pp. 187-188

Maria Petrescu and Anjala S. Krishen

Cutoff criteria for overall model fit indexes in generalized structured component analysis pp. 189-202

Gyeongcheol Cho, Heungsun Hwang, Marko Sarstedt and Christian M. Ringle

Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth pp. 203-223

Alberto Lopez, Eva Guerra, Beatriz Gonzalez and Sergio Madero

Establishing social media firestorm scale via large dataset media analytics pp. 224-233

Kalle Nuortimo, Erkki Karvonen and Janne Härkönen

Differences in delivery times’ effects on purchase intentions by the purchase candidates’ sequencing in the Japanese automotive industry pp. 234-244

Takumi Kato

Location and agglomeration factors predicting retailers’ preference for Indian malls pp. 245-266

Arpita Khare

Machine learning for a citizen data scientist: an experience with JMP pp. 267-279

Jie Li and Megan Mocko

Volume 8, issue 3, 2020

Data-driven decision making via sales analytics: introduction to the special issue pp. 125-126

J. Ricky Fergurson

An exploration of sales forecasting: sales manager and salesperson perspectives pp. 127-136

Jeffrey A. Hoyle, Rebecca Dingus and J. Holton Wilson

The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance pp. 137-148

Michael Rodriguez and Stefanie Boyer

Exploring the components of brand equity amid declining ticket sales in Major League Baseball pp. 149-164

Adam C. Merkle, Catherine Hessick, Britton R. Leggett, Larry Goehrig and Kenneth O’Connor

Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019 pp. 165-184

Saïd Echchakoui

Mplus 8-4: a software review pp. 185-186

Bahareh Javadizadeh

Volume 8, issue 2, 2020

The importance of high-quality data and analytics during the pandemic pp. 43-44

Maria Petrescu and Anjala S. Krishen

The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program pp. 45-56

Michelle Yoo, Billy Bai and Ashok Singh

Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior pp. 57-68

Andrée Marie López-Fernández

Interaction of normative and predictive expectations in customer satisfaction and emotions pp. 69-84

Gavriel Meirovich, Myunghee Mindy Jeon and Linda Jane Coleman

Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective pp. 85-98

Yi Yong Lee and Chin Lay Gan

To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia pp. 99-117

Fethi Klabi

Using Lexico for Quantitative Discourse Analysis: From Lexicometrics to Textometrics pp. 118-124

Christophe Réthoré

Volume 8, issue 1, 2020

What’s in a number? The interesting challenge of knowledge diffusion pp. 1-2

Anjala S. Krishen and Maria Petrescu

Protecting survey data on a consumer level pp. 3-17

Matthew J. Schneider and Dawn Iacobucci

Mediating effect of reasons on the relationship between altruism and green hotel patronage intention pp. 18-30

Ling Ling Tan, Norzalita Abd Aziz and Abdul Hafaz Ngah

The contribution of analytic visualizations to the marketing of sustainable products pp. 31-38

Dennis F. X. Mathaisel and Clare L. Comm

Review on Weinstein’s superior customer value: finding and keeping customers in the now economy pp. 39-41

Michael D. Santonino

Correction to: Review on Weinstein’s superior customer value: finding and keeping customers in the now economy pp. 42-42

Michael D. Santonino

Volume 7, issue 4, 2019

Strength in diversity: methods and analytics pp. 203-204

Maria Petrescu and Anjala S. Krishen

Customer relationship management technology: bridging the gap between marketing education and practice pp. 205-219

Dana E. Harrison and Haya Ajjan

The digital self and customer loyalty: from theory to virtual reality pp. 220-233

Jared Bischoff, Orie Berezan and Lorenzo Scardicchio

Using a two-part mixed-effects model for understanding daily, individual-level media behavior pp. 234-250

Shelley A. Blozis, Ricardo Villarreal, Sweta Thota and Nicholas Imparato

Interpris: intuitive qualitative data analysis pp. 251-252

Maria Petrescu and John Gironda

Volume 7, issue 3, 2019

Software and data in analytics: lending theory to practice pp. 125-126

Maria Petrescu and Anjala S. Krishen

Building committed online shoppers through shopping goals and switching cost pp. 127-140

Ernest Emeka Izogo and Chanaka Jayawardhena

Establishing an automated brand index based on opinion mining: analysis of printed and social media pp. 141-151

Kalle Nuortimo and Janne Harkonen

The state of marketing analytics in research and practice pp. 152-181

Dawn Iacobucci, Maria Petrescu, Anjala Krishen and Michael Bendixen

A systematic literature review of big data adoption in internationalization pp. 182-195

Nguyen Anh Khoa Dam, Thang Le Dinh and William Menvielle

Partial least squares structural equation modeling using SmartPLS: a software review pp. 196-202

Marko Sarstedt and Jun-Hwa Cheah

Volume 7, issue 2, 2019

Data-driven decision making: implementing analytics to transform academic culture pp. 51-53

Anjala S. Krishen and Maria Petrescu

Process control for monitoring customer engagement pp. 54-63

Edward C. Malthouse, Wei-Lin Wang, Bobby J. Calder and Tom Collinger

The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter pp. 64-75

Lei Huang, Amelia Clarke, Natalie Heldsinger and Wen Tian

Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase pp. 76-83

Takumi Kato

Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy pp. 84-93

Myriam Ertz and Sébastien Leblanc-Proulx

A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach pp. 94-121

Piotr Tarka

New paths for marketing relevance: a review of marketing and humanity pp. 122-124

Andrew M. Baker

Volume 7, issue 1, 2019

Joint selection of variables and clusters: recovering the underlying structure of marketing data pp. 1-12

Susan Brudvig, Michael J. Brusco and J. Dennis Cradit

Exploring thought processing similarity using attitudinal constructs: a Chinese versus U.S. contrast pp. 13-23

Stuart Auken, William J. Ritchie, Ludmilla Gricenko Wells and Daniel J. Borgia

Salespeople’s reward preference methodological analysis pp. 24-39

Echchakoui Said

Defining and measuring social customer-relationship management (CRM) capabilities pp. 40-50

Hyun Gon Kim and Zhan Wang

Volume 6, issue 4, 2018

Marketing analytics: delineating the field while welcoming crossover pp. 117-119

Anjala S. Krishen and Maria Petrescu

Item placement for questionnaire design for optimal reliability pp. 120-126

Pushkin Kachroo and Sheen Kachen

Customer retention in freemium applications pp. 127-137

Nicholas Ross

An analytical model that links customer-perceived value and competitive strategies pp. 138-149

Said Echchakoui

The use of analytics to market the sustainability of “Unique” products pp. 150-156

Clare L. Comm and Dennis F. X. Mathaisel

Volume 6, issue 3, 2018

Novel retail technologies and marketing analytics pp. 69-71

Maria Petrescu and Anjala S. Krishen

Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions pp. 72-83

Dawn Iacobucci and Doug Grisaffe

The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices pp. 84-94

Anthony F. Branda, Vishal Lala and Pradeep Gopalakrishna

A novel method for detecting careless respondents in survey data: floodlight detection of careless respondents pp. 95-104

Volkan Dogan

Online relationship marketing for banks in face-to-face economies pp. 105-116

Muhammed S. Alnsour

Volume 6, issue 2, 2018

Analyzing the analytics: data privacy concerns pp. 41-43

Maria Petrescu and Anjala S. Krishen

Who searches where? A new car buyer study pp. 44-52

Yashar Dehdashti, Brian T. Ratchford and Aidin Namin

Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm pp. 53-61

Hon Keung Yau and Ho Yi Horace Tang

User-level incremental conversion ranking without A/B testing pp. 62-68

Zhuli Xie and Yong Liu

Volume 6, issue 1, 2018

Analytics from our scholarly closets: the connections between data, information, and knowledge pp. 1-5

Anjala S. Krishen and Maria Petrescu

Analyzing customer satisfaction in self-service technology adopted in airports pp. 6-18

Hon Keung Yau and Ho Yi Horace Tang

Guidelines for assessing the value of a predictive algorithm: a case study pp. 19-26

Ossi Ylijoki

Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands pp. 27-39

Junzhou Zhang and Lei Huang