Item placement for questionnaire design for optimal reliability

Pushkin Kachroo () and Sheen Kachen ()
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Pushkin Kachroo: UNLV
Sheen Kachen: University of California, Berkeley

Journal of Marketing Analytics, 2018, vol. 6, issue 4, No 2, 120-126

Abstract: Abstract This paper presents a methodology for placement of the items of surveys to obtain optimal reliability. A mathematical model is developed based on some specific structured assumptions for reliability and consistency. The problem is transformed into a mathematical optimization problem. We present solution methodology for the problem and also properties of the algorithm. An example is presented to illustrate our methodology.

Keywords: Optimization; Questionnaire; Sequencing (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (3)

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DOI: 10.1057/s41270-018-0039-5

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