Data-driven decision making via sales analytics: introduction to the special issue

J. Ricky Fergurson ()
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J. Ricky Fergurson: Indiana State University, Terre Haute

Journal of Marketing Analytics, 2020, vol. 8, issue 3, No 1, 125-126

Date: 2020
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DOI: 10.1057/s41270-020-00088-2

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