Marketing analytics: delineating the field while welcoming crossover

Anjala S. Krishen () and Maria Petrescu
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Anjala S. Krishen: University of Nevada, Las Vegas
Maria Petrescu: Nova Southeastern University

Journal of Marketing Analytics, 2018, vol. 6, issue 4, No 1, 117-119

Date: 2018
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DOI: 10.1057/s41270-018-0046-6

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