Journal of Marketing Analytics

2016 - 2025

Current editor(s): Maria Petrescu and Anjala Krishnen

From Palgrave Macmillan
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Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling pp. 81-98: Dawn Iacobucci, Doug Grisaffe and Wayne DeSarbo
Segmentation of the senior market: how do different variable sets discriminate between senior segments? pp. 99-110: Yamen Koubaa, Rym Srarfi Tabbane and Manel Hamouda
Are brand benefits perceived differently in less developed economies? A scale development and validation pp. 111-120: Samy Belaid, Selima Ben Mrad, Jérôme Lacoeuilhe and Maria Petrescu
Measuring media channel performance: a proposed alternative to the ‘last-in wins’ methodology pp. 121-130: Gary S. Robertshaw
Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax pp. 131-140: Pratik Verma, Shaurya Agarwal, Pushkin Kachroo and Anjala Krishen
Marketing intelligence and customer relationships: empirical evidence from Jordanian banks pp. 141-152: Ghazi A. Al-Weshah
Exploring the key drivers behind the adoption of mobile banking services pp. 153-162: Tahir M. Nisar and Guru Prabhakar

Marketing analytics: from practice to academia pp. 45-46: Maria Petrescu and Anjala S. Krishen
Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis pp. 47-56: Shimi Naurin Ahmad
Constructing brand value proposition statements: a systematic literature review pp. 57-67: Deborah Goldring
Moderating effect of price perception on factors affecting attitude towards online shopping pp. 68-80: Subhro Sarkar and Arpita Khare

The world of analytics: interdisciplinary, inclusive, insightful, and influential pp. 1-4: Anjala S. Krishen and Maria Petrescu
Birds of a feather: a normative model of assessing consumers’ satisfaction in a generalized expectation–disconfirmation paradigm pp. 5-13: Lei Huang
Imbalanced customer classification for bank direct marketing pp. 14-30: Georgios Marinakos and Sophia Daskalaki
Beyond cognitive age: developing a multitheoretical measure of age and its assessment pp. 31-43: Anil Mathur, Fon Sim Ong, Choong Kwai Fatt, Pakakorn Rakrachakarn and George P. Moschis

US elections: How could predictions be so wrong? pp. 125-134: Tom Breur
Studying product diffusion based on market coverage pp. 135-146: Adarsh Anand, Mohini Agarwal, Gunjan Bansal and A. H. S. Garmabaki
Observations on latent need revelation through problem detection analysis pp. 147-158: Stuart Auken
Identifying new segments from a global branding perspective: a three-country study pp. 159-171: Maria Palazzo, Agostino Vollero and Alfonso Siano
Assessing customer retention in B2C electronic commerce: an empirical study pp. 172-185: Eugenia Y. Huang and Chia-jung Tsui

Statistical Power Analysis and the contemporary “crisis” in social sciences pp. 61-65: Tom Breur
Standardization, customization, and customer loyalty in service industry pp. 66-76: Leila Agha Kasiri and Shaheen Mansori
Optimizing time-limited price promotions pp. 77-92: Richard C. Hanna, Scott D. Swain and Paul D. Berger
Putting the geography into geodemographics: Using multilevel modelling to improve neighbourhood targeting – a case study of Asian pupils in London pp. 93-107: Richard Harris and Yingyu Feng
Investigating the effects of retail agglomeration choice behavior on store attractiveness pp. 108-124: Vikas Singla and Harpreet Rai

One man’s path to marketing analytics pp. 1-13: Paul D Berger
Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India pp. 14-27: Vinod Kumar Bishnoi and Ajay Kumar
A two-step item response theory procedure for a better measurement of marketing constructs pp. 28-50: Salim Moussa
Using vanishing tetrad test to examine multifaceted causal directionality pp. 51-59: Luming Wang and Adam Finn