Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions

George Spais and George Chryssochoidis ()
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George Chryssochoidis: University of Essex, Essex Business School

Journal of Marketing Analytics, 2025, vol. 13, issue 2, No 1, 263-266

Date: 2025
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DOI: 10.1057/s41270-025-00406-6

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