Details about George S. Spais

Access statistics for papers by George S. Spais.

Last updated 2025-02-09. Update your information in the RePEc Author Service.

Short-id: psp144

Journal Articles

2024

1. An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps
   Journal of Marketing Analytics, 2024, 12, (3), 492-522
2. Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model
   Journal of Emerging Trends in Marketing and Management, 2024, 1, (2), 31-50
3. Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets
   Journal of Emerging Trends in Marketing and Management, 2024, 1, (2), 51-72

2023

4. Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort
   Journal of Marketing Analytics, 2023, 11, (3), 331-351

2019

5. Special Issue on Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practices
   FIIB Business Review, 2019, 8, (4), 257-258 View citations (1)

2014

6. The value of the 'triple pole' approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature
   World Review of Entrepreneurship, Management and Sustainable Development, 2014, 10, (2/3), 372-404

2009

7. Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories
   Agricultural Economics Review, 2009, 09, (01), 20