The six lodging attributes that determine travelers’ preference on Airbnb or hotel

Michelle Yoo () and Sungsik Yoon ()
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Michelle Yoo: California State Polytechnic University, Pomona
Sungsik Yoon: California State Polytechnic University, Pomona

Journal of Marketing Analytics, 2022, vol. 10, issue 4, No 2, 299-310

Abstract: Abstract Platform business like Airbnb has transformed the social interaction within consumption practices from a conventional form to a contemporary form (e.g., Peer-to-Peer). Peer-to-Peer (P2P) accommodations have taken guests away from traditional hotels and affected the competitive market of accommodation services. Considering the rising trend, it is critical to recognize which service and lodging attributes influence consumers to choose Airbnb over hotels, and if consumers perceive P2P accommodations in the same aspect as hotels. Lodging attributes are important determinants that affect consumers’ accommodation selection, perception of service quality, satisfaction, and future behavior intentions. Thus, the current study is to examine the attributes that guests consider important and to verify their similarities and differences with hotel attributes is of strategic importance to both hotels and Airbnb. The results show that travelers’ perceived importance of the six lodging attributes significantly affects their overall perceived service quality of their preferred lodging type between non-P2P and P2P lodging. Moreover, the overall perceived service quality of the lodging significantly affects travelers’ satisfaction with the six lodging attributes.

Keywords: Peer-to-peer; Platform business; Sharing economy; Lodging attributes; Satisfaction (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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DOI: 10.1057/s41270-022-00183-6

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