The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers

Philipp Brüggemann (), Luis F. Martinez () and Francisco J. Martínez-López ()
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Philipp Brüggemann: FernUniversität in Hagen
Luis F. Martinez: Universidade Nova de Lisboa
Francisco J. Martínez-López: University of Granada

Journal of Marketing Analytics, 2025, vol. 13, issue 3, No 1, 573 pages

Date: 2025
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DOI: 10.1057/s41270-025-00422-6

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