The significance of nothing: a call to discussion

Maria Petrescu () and Anjala S. Krishen ()
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Maria Petrescu: Embry-Riddle Aeronautical University, Worldwide College of Business
Anjala S. Krishen: University of Nevada, Office of the Dean, Lee Business School

Journal of Marketing Analytics, 2025, vol. 13, issue 4, No 4, 1033-1034

Date: 2025
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DOI: 10.1057/s41270-025-00447-x

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