Brand owner approaches to assessing the risk of product counterfeiting
Jeremy M Wilson () and
Brandon A Sullivan
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Jeremy M Wilson: Center for Anti-Counterfeiting and Product Protection, School of Criminal Justice, Michigan State University
Journal of Brand Management, 2016, vol. 23, issue 3, No 6, 327-344
Abstract:
Abstract Product counterfeiting is an ongoing problem whose complexity makes it difficult to be assessed. Although many organizations have estimated its extent, their measurements often have methodological shortcomings. Brand owners are working with industry organizations to improve these measurements. In this study, we use interviews with brand owners in various industries to identify practices and challenges for measuring the extent of product counterfeiting.
Keywords: counterfeit; trademark; risk; brand; measurement (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)
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Persistent link: https://EconPapers.repec.org/RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.10
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DOI: 10.1057/bm.2016.10
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Journal of Brand Management is currently edited by Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob
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