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Journal of Brand Management

2016 - 2020

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Urša Golob

From Palgrave Macmillan
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Volume 27, issue 1, 2020

Managing founder-based brand identity during succession pp. 1-14 Downloads
Elena Casprini, Yioula Melanthiou, Tommaso Pucci and Lorenzo Zanni
Sustainability countenance in brand equity: a critical review and future research directions pp. 15-34 Downloads
Muhammad Ishtiaq Ishaq and Eleonora Di Maria
Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury pp. 35-47 Downloads
Jean-Noël Kapferer and Anne Michaut-Denizeau
Exploring brand management strategies in Chinese manufacturing industry pp. 48-76 Downloads
Fenfang Lin and Wai-Sum Siu
When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence pp. 77-92 Downloads
Debasis Pradhan, Ritu Malhotra and Tapas Ranjan Moharana
You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate pp. 93-107 Downloads
Abhigyan Sarkar, Juhi Gahlot Sarkar, S. Sreejesh, M. R. Anusree and Bikramjit Rishi
Revisiting the Brand Luxury Index: new empirical evidence and future directions pp. 108-122 Downloads
Francisco J. Conejo, Lawrence F. Cunningham and Clifford E. Young

Volume 26, issue 6, 2019

Journal of Brand Management: year end review 2019 pp. 615-620 Downloads
Shaun M. Powell
Identifying the antecedents of posts’ popularity on Facebook Fan Pages pp. 621-633 Downloads
Snehasish Banerjee and Alton Y. K. Chua
The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand pp. 634-645 Downloads
Federico Brunetti, Ilenia Confente and Hans Ruediger Kaufmann
Influence of environmental practices on brand equity, satisfaction and word of mouth pp. 646-657 Downloads
Mihaela Simona Moise, Irene Gil-Saura, Maja Šerić and Maria Eugenia Ruiz Molina
Effects of value and innovation on brand equity in retailing pp. 658-674 Downloads
Beatriz Moliner-Velázquez, María Fuentes-Blasco and Irene Gil-Saura
Conceptualising luxury brand attachment: scale development and validation pp. 675-690 Downloads
Anwar Sadat Shimul, Ian Phau and Michael Lwin
Brand equity and firm performance: the complementary role of corporate social responsibility pp. 691-704 Downloads
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano and Mary Lambkin
Brand–brand relational moments pp. 705-716 Downloads
Zahy B. Ramadan
Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA pp. 717-732 Downloads
Deli Yang, Mahmut Sonmez, Mario Gonzalez, Yi Liu and Carol Y. Yoder

Volume 26, issue 5, 2019

Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account pp. 483-496 Downloads
Per Åsberg and Henrik Uggla
Branding an industry? pp. 497-504 Downloads
Domen Bajde
City branding through cinema: the case of postcolonial Hong Kong pp. 505-521 Downloads
Steven Chen and Eric Shih
Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?” pp. 522-537 Downloads
S. Venus Jin and Aziz Muqaddam
Managing the Mayo Clinic brand: a case study in staff-developed service performance standards pp. 538-549 Downloads
Denise M. Kennedy
Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy pp. 550-566 Downloads
Evandro Luiz Lopes and Ricardo Teixeira Veiga
From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands pp. 567-582 Downloads
Mona Mrad, Maya F. Farah and Stephanie Haddad
Understanding the drivers of consumer–brand identification pp. 583-594 Downloads
Jenniina Sihvonen
Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits pp. 595-613 Downloads
Yang-Im Lee and Peter R. J. Trim

Volume 26, issue 4, 2019

Free the brand: How a logo frame influences the potentiality of brand extensions pp. 349-364 Downloads
Yu-Shan Athena Chen and Lien-Ti Bei
How to successfully introduce logo redesigns pp. 365-375 Downloads
Michael F. Walsh, Annie Peng Cui and Deborah J. MacInnis
A cultural approach to brand equity: the role of brand mianzi and brand popularity in China pp. 376-394 Downloads
Raffaele Filieri, Zhibin Lin, Simona D’Antone and Elena Chatzopoulou
The implications of digital marketing on WeChat for luxury fashion brands in China pp. 395-409 Downloads
Sindy Liu, Patsy Perry and Gregory Gadzinski
International activities of football clubs, fan attitudes, and brand loyalty pp. 410-425 Downloads
Daniel Maderer and Dirk Holtbrügge
Contextualising social capital in online brand communities pp. 426-444 Downloads
Stephanie Meek, Madeleine Ogilvie, Claire Lambert and Maria M. Ryan
Employees as a second audience: the effect of external communication on internal brand management outcomes pp. 445-460 Downloads
Rico Piehler, Michael Schade and Christoph Burmann
Exploring brand governance in SMEs: does socialisation provide a means to value creation? pp. 461-472 Downloads
Michelle Renton and James E. Richard
Luxury brand dilution: investigating the impact of renting by Millennials on brand equity pp. 473-482 Downloads
Areti T. Vogel, Sasikarn Chatvijit Cook and Kittichai Watchravesringkan

Volume 26, issue 3, 2019

Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension pp. 227-239 Downloads
Luke Butcher, Billy Sung and Kate Raynes-Goldie
The levers of engagement: an exploration of governance in an online brand community pp. 240-254 Downloads
Tony Cooper, Constantino Stavros and Angela R. Dobele
Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level pp. 255-267 Downloads
Dong Hoo Kim and Doori Song
Evaluating the durability of brand alliances using Bayesian methods pp. 268-276 Downloads
Anthony Koschmann
A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector pp. 277-290 Downloads
Ulrika Leijerholt, Chris Chapleo and Helen O’Sullivan
Luxury brands pursuing lifestyle positioning: effects on willingness to pay pp. 291-303 Downloads
Francesco Massara, Daniele Porcheddu and Robert D. Melara
Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices pp. 304-316 Downloads
Line Schmeltz and Anna Karina Kjeldsen
Meaningful experiences: an embodied cognition perspective on brand meaning co-creation pp. 317-331 Downloads
Jens Stach
How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode pp. 332-347 Downloads
Parves Sultan and Ho Yin Wong

Volume 26, issue 2, 2019

The role of brand innovativeness and customer hope in developing online repurchase intentions pp. 85-98 Downloads
Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Louise Kelly and Ian N. Lings
Conceptualizing and researching personal branding effects on the employability pp. 99-109 Downloads
Manel Khedher
Brand verbs: brand synonymity and brand leadership pp. 110-125 Downloads
Siva M. Kumar and K. R. Jayasimha
Branding in the public sector: a systematic literature review and directions for future research pp. 126-140 Downloads
Ulrika Leijerholt, Galina Biedenbach and Peter Hultén
Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth pp. 141-156 Downloads
Mingzhou Yu, Fang Liu and Julie Anne Lee
Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives pp. 157-175 Downloads
Jake An, Diem Khac Xuan Do, Liem Viet Ngo and Tran Ha Minh Quan
How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers pp. 176-194 Downloads
Timucin Ozcan and Kunter Gunasti
When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes pp. 195-208 Downloads
Bram Roosens and Nathalie Dens
Brand tribalism in technology and sport: determinants and outcomes pp. 209-225 Downloads
Jeremy J. Sierra and Harry A. Taute

Volume 26, issue 1, 2019

Researching CSR and brands in the here and now: an integrative perspective pp. 1-8 Downloads
Urša Golob and Klement Podnar
Redefining fit: examining CSR company-issue fit in stigmatized industries pp. 9-20 Downloads
Lucinda Austin and Barbara Miller Gaither
Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities pp. 21-34 Downloads
Sara Hanson, Lan Jiang, Jun Ye and Nagesh Murthy
The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief pp. 35-48 Downloads
Lynn Rohwer and Martina Topić
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing pp. 49-59 Downloads
Jasmina Ilicic, Stacey M. Baxter and Alicia Kulczynski
Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands pp. 60-70 Downloads
Becky R. Ford and Cynthia Stohl
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector pp. 71-83 Downloads
Ragna Nilssen, Geoff Bick and Russell Abratt
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