Journal of Brand Management

2016 - 2025

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

From Palgrave Macmillan
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Journal of Brand Management – Year end review 2016 pp. 601-611: Shaun M. Powell
The progression of brand orientation literature in twenty years: A systematic literature review pp. 612-630: Muhammad Anees-ur-Rehman, Ho Yin Wong and Mokter Hossain
Branding a tertiary institution by committee: An exploration of internal brand analysis and management processes pp. 631-647: Chris Chapleo and Paul Clark
Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit pp. 648-665: Carolin Decker and Annika Baade
Is J the new K? Initial letters and brand names pp. 666-678: George Doorn, Bryan Paton and Charles Spence
The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators pp. 679-700: Shampy Kamboj and Zillur Rahman
Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status? pp. 701-715: Luke Butcher, Ian Phau and Min Teah
Certification and authentication of brand value propositions pp. 716-731: Richard G. Starr and Roderick J. Brodie
Erratum to: Issue 23.5 pp. 732-732: Beatrix Daniel
Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators pp. 733-733: Shampy Kamboj and Zillur Rahman

Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements pp. 1-23: Hyunju Shin, Riza Casidy, Alyssa Yoon and So-Hyang Yoon
Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions pp. 24-40: Ranga Chimhundu
Establishing measures and drivers of consumer brand engagement behaviours pp. 41-69: Abhishek Dwivedi, Dean Wilkie, Lester Johnson and Jay Weerawardena
Getting what you’re worth: Implications that affect firm value in a brand acquisition pp. 70-96: Monica B. Fine, Kimberly Gleason and Desi Budeva
A lovable personality: The effect of brand personality on brand love pp. 97-113: Pinaki Roy, Kapil Khandeparkar and Manoj Motiani
Cross-category indulgence: Why do some premium brands grow during recession? pp. 114-129: Tanya Mark, Colette Southam, Jan Bulla and Sergio Meza

When is brand orientation a useful strategic posture? pp. 363-382: Nathaniel Boso, Paige S Carter and Jonathan Annan
The role of place branding and image in the development of sectoral clusters: The case of Dubai pp. 383-402: Khalid Hafeez, Pantea Foroudi, Keith Dinnie, Bang Nguyen and Sanjai K Parahoo
Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations? pp. 403-418: Zachary S Johnson, Yichao Tian and Sangwon Lee
Brand associations in the higher education sector: The difference between shared and owned associations pp. 419-438: Abas Mirzaei, Elham (Helen) Siuki, David Gray and Lester W Johnson
The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress pp. 439-456: Nancy Spears, Seth Ketron and Kirsten Cowan
Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community pp. 457-471: Erin Willis and Ye Wang

A consumer-perceived consumer-based brand equity scale pp. 229-251: Sally Baalbaki and Francisco Guzmán
City branding research and practice: An integrative review pp. 252-272: Amelia Green, Debra Grace and Helen Perkins
The impact of age on consumer attachment to celebrities and endorsed brand attachment pp. 273-288: Jasmina Ilicic, Stacey M Baxter and Alicia Kulczynski
Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector pp. 289-305: Michelle Renton, Urs Daellenbach, Sally Davenport and Richard James E
The internal branding process and financial performance in service companies: An examination of the required steps pp. 306-326: Sasu Tuominen, Saku Hirvonen, Helen Reijonen and Tommi Laukkanen
Brand owner approaches to assessing the risk of product counterfeiting pp. 327-344: Jeremy M Wilson and Brandon A Sullivan
Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms pp. 345-361: Jeremy M Wilson, Clifford Grammich and Fiona Chan

An integrated model of customer-brand engagement: Drivers and consequences pp. 119-136: Cassandra France, Bill Merrilees and Dale Miller
What’s in a university logo? Building commitment in higher education pp. 137-152: Arnold Japutra, Keni Keni and Bang Nguyen
Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions pp. 153-178: Salim L Azar, Joana César Machado, Leonor Vacas- de-Carvalho and Ana Mendes
The magic of ‘great’ linked to product names pp. 179-196: Jose A Martínez
Toward a model of brand strategy adoption pp. 197-215: Heidi Neuvonen
Positive affectivity as a predictor of consumers’ propensity to be brand loyal pp. 216-228: Sanjay Pulligadda, Frank R Kardes and Maria L Cronley

17th International Corporate Identity Group (ICIG) symposium pp. 1-2: John M T Balmer, Russell Abratt and Nicola Kleyn
Corporate brands and corporate marketing: Emerging trends in the big five eco-system pp. 3-7: John M T Balmer, Russell Abratt and Nicola Kleyn
The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management pp. 8-21: John M T Balmer and Wei-Yue Wang
The perceptions of supplier-buyer relations and its affect on the corporate brand pp. 22-37: Jeremy Flax, Geoff Bick and Russell Abratt
Corporate brands as catalysts in times of change: Lessons from a South African bank pp. 38-54: Sean McCoy and Peet Venter
Drivers of employee propensity to endorse their corporate brand pp. 55-66: Pride Morokane, Manoj Chiba and Nicola Kleyn
Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands pp. 67-88: Fernando Pinto Santos, Mario Burghausen and John M T Balmer
The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize pp. 89-117: Mats Urde and Stephen A Greyser