Introduction to the special issue: Harnessing the power of brand and co-created innovation

Mark Uncles () and Liem Viet Ngo ()
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Mark Uncles: UNSW Sydney
Liem Viet Ngo: UNSW Sydney

Journal of Brand Management, 2017, vol. 24, issue 4, No 1, 307-309

Date: 2017
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DOI: 10.1057/s41262-017-0052-6

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