Journal of Brand Management

2016 - 2025

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

From Palgrave Macmillan
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Volume 25, issue 6, 2018

Twenty-five years of the Journal of Brand Management pp. 489-493

Joachim Kernstock and Shaun M. Powell

Journal of Brand Management: year end review 2018 pp. 494-499

Shaun M. Powell

How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses pp. 500-518

Yana R. Avramova, Patrick De Pelsmacker and Nathalie Dens

The brand experience extended model: a meta-analysis pp. 519-535

Fernando Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio and Diego Costa Pinto

Examining the meanings and consumption of sport licensed products through team identification pp. 536-548

Artemisia Apostolopoulou and Dimitra Papadimitriou

Trajectories of brand hate pp. 549-560

Lia Zarantonello, Simona Romani, Silvia Grappi and Marc Fetscherin

The boundaries for ad creativity: effects of type of divergence and brand processing and responses pp. 561-576

Jiemiao Chen and Robert E. Smith

Brand fidelity: a relationship maintenance perspective pp. 577-590

Debra Grace, Mitchell Ross and Ceridwyn King

The influence of perceived strength of brand origin on willingness to pay more for luxury goods pp. 591-605

Shir-Way Siew, Michael S. Minor and Reto Felix

Volume 25, issue 5, 2018

Luxury brand-building and development: new global challenges, new business models pp. 409-410

Michel Gutsatz and Klaus Heine

Is luxury expensive? pp. 411-423

Michel Gutsatz and Klaus Heine

The impact of increased brand penetration on luxury desirability: a dual effect pp. 424-435

Jean-Noël M. Kapferer and Pierre Valette-Florence

Cross-gender extension potential of luxury brands: a semiotic analysis pp. 436-448

Nathalie Veg-Sala and Elyette Roux

Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity pp. 449-462

Jung Eun Lee, Songyee Hur and Brandi Watkins

Coopetition in the French luxury industry: five cases of brand-building by suppliers of luxury brands pp. 463-473

Colette Depeyre, Emmanuelle Rigaud and Fabien Seraidarian

Personality-driven luxury brand management pp. 474-487

Klaus Heine, Glyn Atwal, Sandrine Crener-Ricard and Michel Phan

Volume 25, issue 4, 2018

Antecedents and consequences of participation in brand communities: a literature review pp. 277-292

Margurite Hook, Stacey Baxter and Alicia Kulczynski

Explaining brand switching behavior using pull–push–mooring theory and the theory of reasoned action pp. 293-304

Elahe Kordi Ghasrodashti

Does the type of attribute matter? Examining whether underlying factors explain product attribute preference pp. 305-321

Dean C. H. Wilkie, Lester W. Johnson and Wynne W. Chin

Does brand authenticity alleviate the effect of brand scandals? pp. 322-336

Amélie Guèvremont and Bianca Grohmann

Luxury brands do not glitter equally for everyone pp. 337-350

Farhad Aliyev, Taylan Ürkmez and Ralf Wagner

Transforming history into heritage: applying corporate heritage to the marketing of places pp. 351-369

Rick T. Wilson

20 Years of brand personality: a bibliometric review and research agenda pp. 370-383

Viktoria Maria Radler

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments pp. 384-394

Stacey M. Baxter, Jasmina Ilicic and Alicia Kulczynski

Taking a deliberate approach: the enactment of brand orientation in an SME context pp. 395-408

Nicole M. Hodge, Cathi McMullen and Jodie Kleinschafer

Volume 25, issue 3, 2018

Internal brand management: introduction to the special issue and directions for future research pp. 197-201

Rico Piehler, Debra Grace and Christoph Burmann

Determinants of brand performance: the role of internal branding pp. 202-216

Pramod Iyer, Arezoo Davari and Audhesh Paswan

Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions pp. 217-234

Rico Piehler

Brand signalling: An antecedent of employee brand understanding pp. 235-249

Emma Karanges, Kim A. Johnston, Ian Lings and Amanda T. Beatson

Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model pp. 250-265

Holger J. Schmidt and Carsten Baumgarth

Sponsorship as an internal branding tool and its effects on employees’ identification with the brand pp. 266-275

Katharina Maria Hofer and Reinhard Grohs

Volume 25, issue 2, 2018

Power relations within brand management: the challenge of social media pp. 85-92

Shirley Leitch and Elizabeth Merlot

Using time in branding: reflections and orientations in an increasingly competitive world pp. 93-100

Mark A. P. Davies

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength pp. 101-118

Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs

In search of tools for the use of country image (CI) in the brand pp. 119-132

Mariana Bassi Suter, Janaina Moura Engracia Giraldi, Felipe Mendes Borini, Maria Laura Ferranty MacLennan, Edson Crescitelli and Edison Fernandes Polo

Modeling brand immunity: the moderating role of generational cohort membership pp. 133-146

B. Saju, K. Harikrishnan and S. Joseph Jeya Anand

The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts pp. 147-159

Djavlonbek Kadirov, Ahmet Bardakcı and Murat Kantar

Consumer responses to brand deletion pp. 160-170

Anubhav A. Mishra

Brands using historical references: a consumers’ perspective pp. 171-184

Fabien Pecot and Virginie Barnier

An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting pp. 185-196

Haesun Park-Poaps and Jiyun Kang

Volume 25, issue 1, 2018

‘Brands that do Good’ (11th global brand conference), University of Bradford School of Management pp. 1-2

Stuart Roper, Ming Lim and Oriol Iglesias

Brands that do good: insight into social brand equity pp. 3-13

Claire Naidoo and Russell Abratt

Asian city brand meaning: a Hong Kong perspective pp. 14-26

Bill Merrilees, Dale Miller, Gloria L. Ge and Charles Chin Chiu Tam

Brand associations: the value of ability versus social responsibility depends on consumer goals pp. 27-37

Zachary S. Johnson, Yun Jung Lee and Minoo Talebi Ashoori

Building corporate reputation through consumer responses to green new products pp. 38-52

Mark Pritchard and Theresa Wilson

Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign pp. 53-67

Anthony Samuel, Dan Taylor, Gareth R. T. White and Matthew Norris

The Core Value Compass: visually evaluating the goodness of brands that do good pp. 68-83

Vignesh Yoganathan, Fraser McLeay, Victoria-Sophie Osburg and David Hart

Volume 24, issue 6, 2017

Journal of Brand Management: year end review 2017 pp. 509-515

Shaun M. Powell

Brand network communities: Leveraging brand relationships within the supply-chain pp. 516-521

Matthew A. Hawkins

Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names pp. 522-545

Abhishek Pathak, Gemma Calvert and Carlos Velasco

Customer segmentation based on store equity: What explains customer store preference? pp. 546-561

Irene Gil Saura, Gloria Berenguer-Contrí, María Eugenia Ruiz Molina and Géraldine Michel

Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations pp. 562-574

Huan Chen and Ye Wang

Brand champion behaviour: Its role in corporate branding pp. 575-591

Raisa Yakimova, Felix Mavondo, Susan Freeman and Helen Stuart

How to create reproducible brand personality scales pp. 592-608

Theo Lieven

The impact of atypical product design on consumer product and brand perception pp. 609-621

Benedikt Schnurr

If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour pp. 622-638

Anant Jyoti Badgaiyan, Saumya Dixit and Anshul Verma

Volume 24, issue 5, 2017

New brand logo design: customers’ preference for brand name and icon pp. 375-390

Sabrina Bresciani and Paolo Ponte

The influence of rituals on luxury product consumption: implications for brands pp. 391-404

Kirsten Cowan and Nathalie Spielmann

Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context pp. 405-422

Douglas R. Ewing and Chris T. Allen

Measuring corporate personality: A critical review and new insights pp. 423-438

Oleg Gorbaniuk, Wiktor Razmus, Kasia Firlej, Agnieszka Lebiedowicz and Maciej Leszczyński

Antecedents and outcomes of brand experience: an empirical study pp. 439-452

Imran Khan and Mobin Fatma

Narrow, powerful, and public: the influence of brand breadth in the luxury market pp. 453-466

Youngseon Kim and Nikki Wingate

Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA pp. 467-488

Pradeep Mohanty and N. Senthil Kumar

Global brand value in developed, emerging, and least developed country markets pp. 489-507

Arilova A. Randrianasolo

Volume 24, issue 4, 2017

Introduction to the special issue: Harnessing the power of brand and co-created innovation pp. 307-309

Mark Uncles and Liem Viet Ngo

The co-creation continuum: from tactical market research tool to strategic collaborative innovation method pp. 310-321

Nicholas Ind, Oriol Iglesias and Stefan Markovic

Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships pp. 322-333

Suzan Burton, Alena Soboleva, Kate Daellenbach, Debra Z. Basil, Terry Beckman and Sameer Deshpande

Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments pp. 334-348

Jamie Carlson, Natalie Jane Vries, Mohammad M. Rahman and Alex Taylor

Gamification as a platform for brand co-creation experiences pp. 349-361

Helena Nobre and André Ferreira

Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets pp. 362-374

Kun Chen, Stephen J. Newell, Gang Kou, Lei Zhang and Chen Hua Li

Volume 24, issue 3, 2017

YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands pp. 211-229

Assumpció Huertas, María Isabel Míguez-González and Natàlia Lozano-Monterrubio

Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators pp. 230-249

Charles E. Gengler and Michael S. Mulvey

Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth pp. 250-270

Bastian Popp and Herbert Woratschek

The future of brand protection: responding to the global risk pp. 271-283

Jeremy M. Wilson

A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation pp. 284-306

Ying Zhu and Haipeng (Allan) Chen

Volume 24, issue 2, 2017

Corporate identity, strategy and change pp. 129-139

Russell Abratt and Michela Mingione

Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic pp. 140-160

Janée N. Burkhalter, Carolyn Folkman Curasi, Corliss G. Thornton and Naveen Donthu

Isolating strategy effectiveness of brands in an emerging market: A choice modeling approach pp. 161-177

Sanjoy Ghose, Amir Heiman and Oded Lowengart

Brand value, accounting standards, and mergers and acquisitions: “The Moribund Effect” pp. 178-192

Roger Sinclair and Kevin Lane Keller

The causal relationship between store equity and loyalty: Testing two alternative models in retailing pp. 193-208

Irene Gil-Saura, Maja Šerić, María Eugenia Ruiz-Molina and Gloria Berenguer-Contrí

Erratum to: Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector pp. 209-209

Michelle Renton, Urs Daellenbach, Sally Davenport and James E Richard

Volume 24, issue 1, 2017

Experience-centric branding: challenges and advancing a new mantra for corporate brand governance pp. 1-13

Bill Merrilees

Refining the conceptualization of Brand Authenticity pp. 14-32

Mohammad Muzahid Akbar and Walter Wymer

Brand jealousy and willingness to pay premium: The mediating role of materialism pp. 33-48

Nilay Bıçakcıoğlu, İlkin Yaran Ögel and Burcu İlter

Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing pp. 49-67

Mary Beth Pinto and Arpan Yagnik

The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands pp. 68-85

Machiel J. Reinders and Jos Bartels

Measuring brand experiences cross-nationally pp. 86-104

Ulla A. Saari and Saku J. Mäkinen

Popularity of digital products in online social tagging systems pp. 105-127

Jurui Zhang and Raymond Liu