Journal of Brand Management

2016 - 2025

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

From Palgrave Macmillan
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Volume 26, issue 6, 2019

Journal of Brand Management: year end review 2019 pp. 615-620

Shaun M. Powell

Identifying the antecedents of posts’ popularity on Facebook Fan Pages pp. 621-633

Snehasish Banerjee and Alton Y. K. Chua

The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand pp. 634-645

Federico Brunetti, Ilenia Confente and Hans Ruediger Kaufmann

Influence of environmental practices on brand equity, satisfaction and word of mouth pp. 646-657

Mihaela Simona Moise, Irene Gil-Saura, Maja Šerić and Maria Eugenia Ruiz Molina

Effects of value and innovation on brand equity in retailing pp. 658-674

Beatriz Moliner-Velázquez, María Fuentes-Blasco and Irene Gil-Saura

Conceptualising luxury brand attachment: scale development and validation pp. 675-690

Anwar Sadat Shimul, Ian Phau and Michael Lwin

Brand equity and firm performance: the complementary role of corporate social responsibility pp. 691-704

Mahabubur Rahman, M. Ángeles Rodríguez-Serrano and Mary Lambkin

Brand–brand relational moments pp. 705-716

Zahy B. Ramadan

Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA pp. 717-732

Deli Yang, Mahmut Sonmez, Mario Gonzalez, Yi Liu and Carol Y. Yoder

Volume 26, issue 5, 2019

Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account pp. 483-496

Per Åsberg and Henrik Uggla

Branding an industry? pp. 497-504

Domen Bajde

City branding through cinema: the case of postcolonial Hong Kong pp. 505-521

Steven Chen and Eric Shih

Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?” pp. 522-537

S. Venus Jin and Aziz Muqaddam

Managing the Mayo Clinic brand: a case study in staff-developed service performance standards pp. 538-549

Denise M. Kennedy

Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy pp. 550-566

Evandro Luiz Lopes and Ricardo Teixeira Veiga

From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands pp. 567-582

Mona Mrad, Maya F. Farah and Stephanie Haddad

Understanding the drivers of consumer–brand identification pp. 583-594

Jenniina Sihvonen

Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits pp. 595-613

Yang-Im Lee and Peter R. J. Trim

Volume 26, issue 4, 2019

Free the brand: How a logo frame influences the potentiality of brand extensions pp. 349-364

Yu-Shan Athena Chen and Lien-Ti Bei

How to successfully introduce logo redesigns pp. 365-375

Michael F. Walsh, Annie Peng Cui and Deborah J. MacInnis

A cultural approach to brand equity: the role of brand mianzi and brand popularity in China pp. 376-394

Raffaele Filieri, Zhibin Lin, Simona D’Antone and Elena Chatzopoulou

The implications of digital marketing on WeChat for luxury fashion brands in China pp. 395-409

Sindy Liu, Patsy Perry and Gregory Gadzinski

International activities of football clubs, fan attitudes, and brand loyalty pp. 410-425

Daniel Maderer and Dirk Holtbrügge

Contextualising social capital in online brand communities pp. 426-444

Stephanie Meek, Madeleine Ogilvie, Claire Lambert and Maria M. Ryan

Employees as a second audience: the effect of external communication on internal brand management outcomes pp. 445-460

Rico Piehler, Michael Schade and Christoph Burmann

Exploring brand governance in SMEs: does socialisation provide a means to value creation? pp. 461-472

Michelle Renton and James E. Richard

Luxury brand dilution: investigating the impact of renting by Millennials on brand equity pp. 473-482

Areti T. Vogel, Sasikarn Chatvijit Cook and Kittichai Watchravesringkan

Volume 26, issue 3, 2019

Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension pp. 227-239

Luke Butcher, Billy Sung and Kate Raynes-Goldie

The levers of engagement: an exploration of governance in an online brand community pp. 240-254

Tony Cooper, Constantino Stavros and Angela R. Dobele

Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level pp. 255-267

Dong Hoo Kim and Doori Song

Evaluating the durability of brand alliances using Bayesian methods pp. 268-276

Anthony Koschmann

A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector pp. 277-290

Ulrika Leijerholt, Chris Chapleo and Helen O’Sullivan

Luxury brands pursuing lifestyle positioning: effects on willingness to pay pp. 291-303

Francesco Massara, Daniele Porcheddu and Robert D. Melara

Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices pp. 304-316

Line Schmeltz and Anna Karina Kjeldsen

Meaningful experiences: an embodied cognition perspective on brand meaning co-creation pp. 317-331

Jens Stach

How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode pp. 332-347

Parves Sultan and Ho Yin Wong

Volume 26, issue 2, 2019

The role of brand innovativeness and customer hope in developing online repurchase intentions pp. 85-98

Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Louise Kelly and Ian N. Lings

Conceptualizing and researching personal branding effects on the employability pp. 99-109

Manel Khedher

Brand verbs: brand synonymity and brand leadership pp. 110-125

Siva M. Kumar and K. R. Jayasimha

Branding in the public sector: a systematic literature review and directions for future research pp. 126-140

Ulrika Leijerholt, Galina Biedenbach and Peter Hultén

Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth pp. 141-156

Mingzhou Yu, Fang Liu and Julie Anne Lee

Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives pp. 157-175

Jake An, Diem Khac Xuan Do, Liem Viet Ngo and Tran Ha Minh Quan

How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers pp. 176-194

Timucin Ozcan and Kunter Gunasti

When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes pp. 195-208

Bram Roosens and Nathalie Dens

Brand tribalism in technology and sport: determinants and outcomes pp. 209-225

Jeremy J. Sierra and Harry A. Taute

Volume 26, issue 1, 2019

Researching CSR and brands in the here and now: an integrative perspective pp. 1-8

Urša Golob and Klement Podnar

Redefining fit: examining CSR company-issue fit in stigmatized industries pp. 9-20

Lucinda Austin and Barbara Miller Gaither

Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities pp. 21-34

Sara Hanson, Lan Jiang, Jun Ye and Nagesh Murthy

The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief pp. 35-48

Lynn Rohwer and Martina Topić

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing pp. 49-59

Jasmina Ilicic, Stacey M. Baxter and Alicia Kulczynski

Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands pp. 60-70

Becky R. Ford and Cynthia Stohl

Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector pp. 71-83

Ragna Nilssen, Geoff Bick and Russell Abratt