Journal of Brand Management: year end review 2019
Shaun M. Powell ()
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Shaun M. Powell: University of Wollongong
Journal of Brand Management, 2019, vol. 26, issue 6, 615-620
Abstract A selection of key themes and identification of future research avenues from within the Journal of Brand Management during 2019 that included a special issue focused on (1) corporate social responsibility and brands. Three additional themes within the Volume include: (2) brand innovativeness, (3) public sector branding, (4) luxury brand management.
Keywords: Corporate social responsibility; CSR; Sustainability; Luxury branding; Brand innovativeness; Public sector branding; Future brand research (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00172-8
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Journal of Brand Management is currently edited by Joachim Kernstock, Shaun M. Powell, Mark Davies and Urša Golob
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