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Journal of Brand Management: year end review 2019

Shaun M. Powell ()
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Shaun M. Powell: University of Wollongong

Journal of Brand Management, 2019, vol. 26, issue 6, 615-620

Abstract: Abstract A selection of key themes and identification of future research avenues from within the Journal of Brand Management during 2019 that included a special issue focused on (1) corporate social responsibility and brands. Three additional themes within the Volume include: (2) brand innovativeness, (3) public sector branding, (4) luxury brand management.

Keywords: Corporate social responsibility; CSR; Sustainability; Luxury branding; Brand innovativeness; Public sector branding; Future brand research (search for similar items in EconPapers)
Date: 2019
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Journal of Brand Management is currently edited by Joachim Kernstock, Shaun M. Powell, Mark Davies and Urša Golob

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