Journal of Brand Management

2016 - 2025

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

From Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 29, issue 6, 2022

Brand management and sustainability: exploring potential for the transformative power of brands pp. 513-519

Urša Golob, Mario Burghausen, Joachim Kernstock and Mark A. P. Davies

Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts pp. 520-537

Andreas Hesse, Karolin Bündgen, Saskia Claren and Sarah Frank

Understanding worldview beliefs to allay skepticism toward CSR advertising pp. 538-555

Robert G. Magee

The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes pp. 556-568

Petar Gidaković, Mateja Kos Koklič, Mila Zečević and Vesna Žabkar

Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands pp. 569-583

Marlene Vock

The brand manager as practical author. An empirical study of the co-creation of a CSR-based brand pp. 584-597

Heidi Hansen, Astrid Jensen and Cindie Maagaard

Do well, do good, and know your audience: the double-edged sword of values-based CSR communication pp. 598-614

Edwin Love, Tejvir Sekhon and Tara Ceranic Salinas

Volume 29, issue 5, 2022

Strategic trademark management: a systematic literature review and prospects for future research pp. 435-453

Yougen Cao, Shengce Ren and Mei Du

Antecedents and consequences of emotional attachment to sport teams brands pp. 454-469

Riadh Ladhari, Soumaya Cheikhrouhou, Miguel Morales and Emna Zaaboub

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty pp. 470-483

Daria Plotkina and Landisoa Rabeson

A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? pp. 484-497

Shanshan Luo and Robert Hamlin

I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research pp. 498-511

Joern Redler and Holger J. Schmidt

Volume 29, issue 4, 2022

Conceptualising attitudes towards brand genuinuity: scale development and validation pp. 327-340

Brian ‘t Hart and Ian Phau

Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands pp. 341-362

Dharun Kasilingam and Soundararaj Ajitha

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust pp. 363-382

Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt and Peter Anabila

Employee and visitor interactions in museums as a driver to convey the museum brand identity: an exploratory study approach from Picasso museums pp. 383-399

Érica Ferreiro-Rosende, Nuria Morere-Molinero and Laura Fuentes-Moraleda

Brand attachment: a review and future research pp. 400-419

Anwar Sadat Shimul

Organizational resilience and internal branding: investigating the effects triggered by self-service technology pp. 420-433

Galina Biedenbach, Thomas Biedenbach, Peter Hultén and Veronika Tarnovskaya

Retraction Note to: Slow fashion branding: understanding what consumers value most pp. 434-434

Sojin Jung and Byoungho Ellie Jin

Volume 29, issue 3, 2022

Evolution of luxury marketing landscape: a bibliometric analysis and future directions pp. 241-257

Rubal Rathi, Ruchi Garg, Aakanksha Kataria and Ritu Chhikara

Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks pp. 258-270

Pushpanjali Kaul and Sangeeta Arora

The effects of nostalgia marketing on consumers’ brand extension evaluation pp. 271-286

Sung Youl Jun, Hye Kyung Park and Kyung Ho Kim

The anthropomorphic brand logo and its effect on perceived functional performance pp. 287-300

Ahmad Daryanto, Nicholas Alexander and Gilang Kartika

Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context pp. 301-310

Emily Pyle, Adrian Furnham and Alastair McClelland

How should organizations engage and build relationships with mobile publics on social messengers pp. 311-325

Linjuan Rita Men

Volume 29, issue 2, 2022

RETRACTED ARTICLE: Slow fashion branding: understanding what consumers value most pp. 141-149

Sojin Jung and Byoungho Ellie Jin

Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator pp. 150-166

Laee Choi, MiRan Kim and He-Boong Kwon

When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions pp. 167-189

Chen Yang and Jing Hu

Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters pp. 190-207

Caitlin McLaughlin, Kai Haverila and Matti Haverila

Brand equity retention after rebranding: a resource-based perspective pp. 208-224

Rian Beise-Zee

Branded content experience in social media settings: a consumer culture theory perspective pp. 225-240

Muhammad Waqas, Zalfa Laili Hamzah and Noor Akma Mohd Salleh

Volume 29, issue 1, 2022

Managerial corporate brand orientation: explication, significance, and antecedents pp. 1-12

John M. T. Balmer

The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands pp. 13-34

Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi and Miguel Ángel Zúñiga

Building brand loyalty on social media: theories, measurements, antecedents, and consequences pp. 35-57

Tunmin Catherine Jai, Xiao Tong and Hsiangting Shatina Chen

The role of storytelling in the creation of brand love: the PANDORA case pp. 58-71

Patrícia Dias and Rita Cavalheiro

Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM pp. 72-84

Ramazan Kurtoğlu, Tuğba Özbölük and Pınar Hacıhasanoğlu

Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands pp. 85-110

Holger J. Schmidt and Pieter Steenkamp

Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry pp. 111-126

Dalia Abdelwahab, Sonia San-Martín and Nadia Jiménez

Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values pp. 127-140

Eric Kennedy, Francisco Guzmán and Nicholas Ind

Volume 28, issue 6, 2021

What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities pp. 559-577

Angeliki Nikolinakou, Joe Phua and Eun Sook Kwon

The external effect of international tourism on brand equity development process of multinational firms (MNFs) pp. 578-595

Yan Feng, Wen Cao, Geon-Cheol Shin and Yeujun Yoon

Consumer affinity and an extended view of the spillover effects of attitudes toward a cross-border-acquisition event pp. 596-608

Tiebing Shi, Han Yu and Chi Lo Lim

Brand love: conceptual and empirical investigation of a holistic causal model pp. 609-642

Renée Rahman, Tobias Langner and Dirk Temme

Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study pp. 643-656

Ridhwan O. Olaoke, Steven W. Bayighomog and Mustafa Tümer

Brands as personal narratives: learning from user–YouTube–brand interactions pp. 657-670

Hemant C. Sashittal and Avan R. Jassawalla

Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value pp. 671-684

Takumi Kato

Social media brand posts and customer engagement pp. 685-699

Zhan Wang

Volume 28, issue 5, 2021

Stability or instability: the impact of brand concepts on logo design preferences pp. 465-480

Haiyang Huang, Yuanyuan Cai and Lisha Xu

Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification pp. 481-494

Masayuki Yoshida, Brian S. Gordon and Jeffrey D. James

Effects of sponsorship quality and quantity on employee brand behavior pp. 495-509

Verena Batt, Matthias Holzer, Manfred Bruhn and Sven Tuzovic

Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands pp. 510-525

Muhammad Naeem and Wilson Ozuem

A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa pp. 526-544

Ali B. Mahmoud, Dieu Hack-Polay, Nicholas Grigoriou, Iris Mohr and Leonora Fuxman

What makes a corporate heritage brand authentic for consumers? A semiotic approach pp. 545-558

Anne Rindell and Fernando Pinto Santos

Volume 28, issue 4, 2021

The real purpose of purpose-driven branding: consumer empowerment and social transformations pp. 359-373

Monika Hajdas and Ryszard Kłeczek

Arctic narratives: brewing a brand with neolocalism pp. 374-387

Janne P. Ikäheimo

Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale pp. 388-401

Marta Frasquet-Deltoro, Alejandro Molla-Descals and Maria-Jose Miquel-Romero

Spillover effects of competitive rivalry on brand extensions pp. 402-412

Nicolas Pontes and Vivian Pontes

Cocreated brand value: theoretical model and propositions pp. 413-428

Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi and René Arvola

Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude pp. 429-445

Frauke Sander, Ulrich Föhl, Nadine Walter and Vera Demmer

Intra-brand image confusion: effects of assortment width on brand image perception pp. 446-463

Malek Simon Grimm and Ralf Wagner

Volume 28, issue 3, 2021

From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger pp. 241-253

Ari-Matti Erjansola, Jukka Lipponen, Kimmo Vehkalahti, Hanna-Mari Aula and Anna-Maija Pirttilä-Backman

Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty pp. 254-271

Eun-Ho Kim, Dongho Yoo and Sun-Jae Doh

Biomorphic visual identity of a brand and its effects: a holistic perspective pp. 272-290

V. U. Vinitha, Deepak S. Kumar and Keyoor Purani

It’s all about the brand: place brand credibility, place attachment, and consumer loyalty pp. 291-301

Bernd F. Reitsamer and Alexandra Brunner-Sperdin

The effects of cultural distance on online brand popularity pp. 302-324

Moon-Yong Kim and Sangkil Moon

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK pp. 325-346

Pengji Wang, Adrian T. H. Kuah, Qinye Lu, Caroline Wong, K. Thirumaran, Emmanuel Adegbite and Wesley Kendall

Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity pp. 347-358

Fernanda Muniz and Francisco Guzmán

Volume 28, issue 2, 2021

The influence of brand experiences on consumer-based brand equity pp. 99-115

Rita Pina and Álvaro Dias

Measuring brand personality using emoji: findings from Mokken scaling pp. 116-132

Salim Moussa

Internal branding: conceptualization from a literature review and opportunities for future research pp. 133-151

David Barros-Arrieta and Ernesto García-Cali

Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect pp. 152-170

Joana César Machado, Beatriz Fonseca and Carla Martins

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults pp. 171-185

Urszula Garczarek-Bąk, Andrzej Szymkowiak, Piotr Gaczek and Aneta Disterheft

Exploring brand purpose dimensions for non-profit organizations pp. 186-198

Abas Mirzaei, Cynthia M. Webster and Helen Siuki

Influencer-brand fit and brand dilution in China’s luxury market: the moderating role of self-concept clarity pp. 199-220

Jiayu Qian and Jee-Sun Park

A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations pp. 221-239

Alicia Kulczynski, Stacey Brennan and Jasmina Ilicic

Volume 28, issue 1, 2021

Journal of Brand Management: Editorial guidelines and expectations of authors pp. 1-7

Mark A. P. Davies, Urša Golob, Joachim Kernstock and Shaun M. Powell

Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand? pp. 8-31

Ilenia Confente and Wioleta Kucharska

Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands pp. 32-47

Hyun Ju Jeong and Jihye Kim

Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements pp. 48-59

R. J. J. Voorn, G. Veen, T. J. L. Rompay, S. M. Hegner and A. T. H. Pruyn

The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric pp. 60-76

Chaohua Huang and Rui Guo

Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers pp. 77-98

Jun Zhang and Joon Soo Lim