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Journal of Brand Management

2016 - 2020

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Urša Golob

From Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

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Volume 25, issue 6, 2018

Twenty-five years of the Journal of Brand Management pp. 489-493 Downloads
Joachim Kernstock and Shaun M. Powell
Journal of Brand Management: year end review 2018 pp. 494-499 Downloads
Shaun M. Powell
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses pp. 500-518 Downloads
Yana R. Avramova, Patrick De Pelsmacker and Nathalie Dens
The brand experience extended model: a meta-analysis pp. 519-535 Downloads
Fernando Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio and Diego Costa Pinto
Examining the meanings and consumption of sport licensed products through team identification pp. 536-548 Downloads
Artemisia Apostolopoulou and Dimitra Papadimitriou
Trajectories of brand hate pp. 549-560 Downloads
Lia Zarantonello, Simona Romani, Silvia Grappi and Marc Fetscherin
The boundaries for ad creativity: effects of type of divergence and brand processing and responses pp. 561-576 Downloads
Jiemiao Chen and Robert E. Smith
Brand fidelity: a relationship maintenance perspective pp. 577-590 Downloads
Debra Grace, Mitchell Ross and Ceridwyn King
The influence of perceived strength of brand origin on willingness to pay more for luxury goods pp. 591-605 Downloads
Shir-Way Siew, Michael S. Minor and Reto Felix

Volume 25, issue 5, 2018

Luxury brand-building and development: new global challenges, new business models pp. 409-410 Downloads
Michel Gutsatz and Klaus Heine
Is luxury expensive? pp. 411-423 Downloads
Michel Gutsatz and Klaus Heine
The impact of increased brand penetration on luxury desirability: a dual effect pp. 424-435 Downloads
Jean-Noël M. Kapferer and Pierre Valette-Florence
Cross-gender extension potential of luxury brands: a semiotic analysis pp. 436-448 Downloads
Nathalie Veg-Sala and Elyette Roux
Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity pp. 449-462 Downloads
Jung Eun Lee, Songyee Hur and Brandi Watkins
Coopetition in the French luxury industry: five cases of brand-building by suppliers of luxury brands pp. 463-473 Downloads
Colette Depeyre, Emmanuelle Rigaud and Fabien Seraidarian
Personality-driven luxury brand management pp. 474-487 Downloads
Klaus Heine, Glyn Atwal, Sandrine Crener-Ricard and Michel Phan

Volume 25, issue 4, 2018

Antecedents and consequences of participation in brand communities: a literature review pp. 277-292 Downloads
Margurite Hook, Stacey Baxter and Alicia Kulczynski
Explaining brand switching behavior using pull–push–mooring theory and the theory of reasoned action pp. 293-304 Downloads
Elahe Kordi Ghasrodashti
Does the type of attribute matter? Examining whether underlying factors explain product attribute preference pp. 305-321 Downloads
Dean C. H. Wilkie, Lester W. Johnson and Wynne W. Chin
Does brand authenticity alleviate the effect of brand scandals? pp. 322-336 Downloads
Amélie Guèvremont and Bianca Grohmann
Luxury brands do not glitter equally for everyone pp. 337-350 Downloads
Farhad Aliyev, Taylan Ürkmez and Ralf Wagner
Transforming history into heritage: applying corporate heritage to the marketing of places pp. 351-369 Downloads
Rick T. Wilson
20 Years of brand personality: a bibliometric review and research agenda pp. 370-383 Downloads
Viktoria Maria Radler
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments pp. 384-394 Downloads
Stacey M. Baxter, Jasmina Ilicic and Alicia Kulczynski
Taking a deliberate approach: the enactment of brand orientation in an SME context pp. 395-408 Downloads
Nicole M. Hodge, Cathi McMullen and Jodie Kleinschafer

Volume 25, issue 3, 2018

Internal brand management: introduction to the special issue and directions for future research pp. 197-201 Downloads
Rico Piehler, Debra Grace and Christoph Burmann
Determinants of brand performance: the role of internal branding pp. 202-216 Downloads
Pramod Iyer, Arezoo Davari and Audhesh Paswan
Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions pp. 217-234 Downloads
Rico Piehler
Brand signalling: An antecedent of employee brand understanding pp. 235-249 Downloads
Emma Karanges, Kim A. Johnston, Ian Lings and Amanda T. Beatson
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model pp. 250-265 Downloads
Holger J. Schmidt and Carsten Baumgarth
Sponsorship as an internal branding tool and its effects on employees’ identification with the brand pp. 266-275 Downloads
Katharina Maria Hofer and Reinhard Grohs

Volume 25, issue 2, 2018

Power relations within brand management: the challenge of social media pp. 85-92 Downloads
Shirley Leitch and Elizabeth Merlot
Using time in branding: reflections and orientations in an increasingly competitive world pp. 93-100 Downloads
Mark A. P. Davies
The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength pp. 101-118 Downloads
Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs
In search of tools for the use of country image (CI) in the brand pp. 119-132 Downloads
Mariana Bassi Suter, Janaina Moura Engracia Giraldi, Felipe Mendes Borini, Maria Laura Ferranty MacLennan, Edson Crescitelli and Edison Fernandes Polo
Modeling brand immunity: the moderating role of generational cohort membership pp. 133-146 Downloads
B. Saju, K. Harikrishnan and S. Joseph Jeya Anand
The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts pp. 147-159 Downloads
Djavlonbek Kadirov, Ahmet Bardakcı and Murat Kantar
Consumer responses to brand deletion pp. 160-170 Downloads
Anubhav A. Mishra
Brands using historical references: a consumers’ perspective pp. 171-184 Downloads
Fabien Pecot and Virginie Barnier
An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting pp. 185-196 Downloads
Haesun Park-Poaps and Jiyun Kang

Volume 25, issue 1, 2018

‘Brands that do Good’ (11th global brand conference), University of Bradford School of Management pp. 1-2 Downloads
Stuart Roper, Ming Lim and Oriol Iglesias
Brands that do good: insight into social brand equity pp. 3-13 Downloads
Claire Naidoo and Russell Abratt
Asian city brand meaning: a Hong Kong perspective pp. 14-26 Downloads
Bill Merrilees, Dale Miller, Gloria L. Ge and Charles Chin Chiu Tam
Brand associations: the value of ability versus social responsibility depends on consumer goals pp. 27-37 Downloads
Zachary S. Johnson, Yun Jung Lee and Minoo Talebi Ashoori
Building corporate reputation through consumer responses to green new products pp. 38-52 Downloads
Mark Pritchard and Theresa Wilson
Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign pp. 53-67 Downloads
Anthony Samuel, Dan Taylor, Gareth R. T. White and Matthew Norris
The Core Value Compass: visually evaluating the goodness of brands that do good pp. 68-83 Downloads
Vignesh Yoganathan, Fraser McLeay, Victoria-Sophie Osburg and David Hart

Volume 24, issue 6, 2017

Journal of Brand Management: year end review 2017 pp. 509-515 Downloads
Shaun M. Powell
Brand network communities: Leveraging brand relationships within the supply-chain pp. 516-521 Downloads
Matthew A. Hawkins
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names pp. 522-545 Downloads
Abhishek Pathak, Gemma Calvert and Carlos Velasco
Customer segmentation based on store equity: What explains customer store preference? pp. 546-561 Downloads
Irene Gil Saura, Gloria Berenguer-Contrí, María Eugenia Ruiz Molina and Géraldine Michel
Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations pp. 562-574 Downloads
Huan Chen and Ye Wang
Brand champion behaviour: Its role in corporate branding pp. 575-591 Downloads
Raisa Yakimova, Felix Mavondo, Susan Freeman and Helen Stuart
How to create reproducible brand personality scales pp. 592-608 Downloads
Theo Lieven
The impact of atypical product design on consumer product and brand perception pp. 609-621 Downloads
Benedikt Schnurr
If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour pp. 622-638 Downloads
Anant Jyoti Badgaiyan, Saumya Dixit and Anshul Verma

Volume 24, issue 5, 2017

New brand logo design: customers’ preference for brand name and icon pp. 375-390 Downloads
Sabrina Bresciani and Paolo Ponte
The influence of rituals on luxury product consumption: implications for brands pp. 391-404 Downloads
Kirsten Cowan and Nathalie Spielmann
Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context pp. 405-422 Downloads
Douglas R. Ewing and Chris T. Allen
Measuring corporate personality: A critical review and new insights pp. 423-438 Downloads
Oleg Gorbaniuk, Wiktor Razmus, Kasia Firlej, Agnieszka Lebiedowicz and Maciej Leszczyński
Antecedents and outcomes of brand experience: an empirical study pp. 439-452 Downloads
Imran Khan and Mobin Fatma
Narrow, powerful, and public: the influence of brand breadth in the luxury market pp. 453-466 Downloads
Youngseon Kim and Nikki Wingate
Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA pp. 467-488 Downloads
Pradeep Kumar Mohanty and N. Senthil Kumar
Global brand value in developed, emerging, and least developed country markets pp. 489-507 Downloads
Arilova A. Randrianasolo

Volume 24, issue 4, 2017

Introduction to the special issue: Harnessing the power of brand and co-created innovation pp. 307-309 Downloads
Mark Uncles and Liem Viet Ngo
The co-creation continuum: from tactical market research tool to strategic collaborative innovation method pp. 310-321 Downloads
Nicholas Ind, Oriol Iglesias and Stefan Markovic
Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships pp. 322-333 Downloads
Suzan Burton, Alena Soboleva, Kate Daellenbach, Debra Z. Basil, Terry Beckman and Sameer Deshpande
Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments pp. 334-348 Downloads
Jamie Carlson, Natalie Jane Vries, Mohammad M. Rahman and Alex Taylor
Gamification as a platform for brand co-creation experiences pp. 349-361 Downloads
Helena Nobre and André Ferreira
Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets pp. 362-374 Downloads
Kun Chen, Stephen J. Newell, Gang Kou, Lei Zhang and Chen Hua Li

Volume 24, issue 3, 2017

YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands pp. 211-229 Downloads
Assumpció Huertas, María Isabel Míguez-González and Natàlia Lozano-Monterrubio
Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators pp. 230-249 Downloads
Charles E. Gengler and Michael S. Mulvey
Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth pp. 250-270 Downloads
Bastian Popp and Herbert Woratschek
The future of brand protection: responding to the global risk pp. 271-283 Downloads
Jeremy M. Wilson
A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation pp. 284-306 Downloads
Ying Zhu and Haipeng (Allan) Chen

Volume 24, issue 2, 2017

Corporate identity, strategy and change pp. 129-139 Downloads
Russell Abratt and Michela Mingione
Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic pp. 140-160 Downloads
Janée N. Burkhalter, Carolyn Folkman Curasi, Corliss G. Thornton and Naveen Donthu
Isolating strategy effectiveness of brands in an emerging market: A choice modeling approach pp. 161-177 Downloads
Sanjoy Ghose, Amir Heiman and Oded Lowengart
Brand value, accounting standards, and mergers and acquisitions: “The Moribund Effect” pp. 178-192 Downloads
Roger Sinclair and Kevin Lane Keller
The causal relationship between store equity and loyalty: Testing two alternative models in retailing pp. 193-208 Downloads
Irene Gil-Saura, Maja Šerić, María Eugenia Ruiz-Molina and Gloria Berenguer-Contrí
Erratum to: Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector pp. 209-209 Downloads
Michelle Renton, Urs Daellenbach, Sally Davenport and James E Richard

Volume 24, issue 1, 2017

Experience-centric branding: challenges and advancing a new mantra for corporate brand governance pp. 1-13 Downloads
Bill Merrilees
Refining the conceptualization of Brand Authenticity pp. 14-32 Downloads
Mohammad Muzahid Akbar and Walter Wymer
Brand jealousy and willingness to pay premium: The mediating role of materialism pp. 33-48 Downloads
Nilay Bıçakcıoğlu, İlkin Yaran Ögel and Burcu İlter
Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing pp. 49-67 Downloads
Mary Beth Pinto and Arpan Yagnik
The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands pp. 68-85 Downloads
Machiel J. Reinders and Jos Bartels
Measuring brand experiences cross-nationally pp. 86-104 Downloads
Ulla A. Saari and Saku J. Mäkinen
Popularity of digital products in online social tagging systems pp. 105-127 Downloads
Jurui Zhang and Raymond Liu
Page updated 2020-02-23