Journal of Brand Management

2016 - 2025

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

From Palgrave Macmillan
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Volume 30, issue 6, 2023

Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s China pp. 479-489

Xiongkai Tan, Sha Zhang and Hong Zhao

Brand passion: a systematic review and future research agenda pp. 490-515

Faheem Gul Gilal, Justin Paul, Asha Thomas, Lia Zarantonello and Rukhsana Gul Gilal

Would luxury brands benefit from empowering consumers in product decision-making? pp. 516-534

Songyee Hur and Sejin Ha

Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent pp. 535-549

Jose A. Flecha Ortiz, María Los M. Santos Corrada, Evelyn Lopez, Virgin Dones and Vivian Feliberty Lugo

Enlightening the brand building–audience response link pp. 550-566

Cleopatra Veloutsou

Correction to: Enlightening the brand building–audience response link pp. 567-567

Cleopatra Veloutsou

Volume 30, issue 5, 2023

‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis pp. 381-397

Jill Nash and Cindy Sidhu

An integrated model of retail brand equity: the role of consumer shopping experience and shopping value pp. 398-413

Chi Zhang, Douglas W. Vorhies and Wenkai Zhou

Brand engagement into self-concept and culture: a literature review for a future research agenda pp. 414-431

Olga Nechaeva, Valentina Mazzoli and Raffaele Donvito

Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands pp. 432-448

Tapas Ranjan Moharana, Debashree Roy and Garima Saxena

Engaging with intelligent voice assistants for wellbeing and brand attachment pp. 449-460

Catherine Prentice, Sandra Maria Correia Loureiro and João Guerreiro

Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames pp. 461-477

Iago S. Muraro, Kjerstin Thorson and Patricia T. Huddleston

Volume 30, issue 4, 2023

A counterinsurgent (COIN) framework to defend against consumer activists pp. 275-301

Steven Chen

The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context pp. 302-317

Maria Vernuccio, Michela Patrizi, Maja Šerić and Alberto Pastore

The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana pp. 318-332

Linda Narh, Raphael Odoom, Mahmoud Abdulai Mahmoud and Ernest Yaw Tweneboah-Koduah

It takes a village: examining how and when brand-specific transformational leadership affects employees in internal brand management pp. 333-346

Lina Xiong

Effects of brand community social responsibility: roles of collective self-esteem and altruism pp. 347-366

Zhimin Zhou, Yucheng Wang, Yaqin Zheng and Shixiong Liu

Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance pp. 367-380

Fadi Almazyad, Purvi Shah and Eleanor T. Loiacono

Volume 30, issue 3, 2023

Branding: too often overlooked in disruptive innovation and social purpose arenas pp. 185-189

David Aaker

Can CSR foster brand defense? A moderated-mediation model of the role of brand passion pp. 190-206

Ibrahim Alnawas, Nabil Ghantous and Jane Hemsley-Brown

Building brand meaning in social entrepreneurship organizations: the social impact brand model pp. 207-226

Florian Lückenbach, Holger J. Schmidt and Jörg Henseler

Intensity of collective consumption practices in brand communities: the case of crossfit pp. 227-244

Laurence Dessart and Grégory Bressolles

The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors pp. 245-260

Hemant C. Sashittal, Avan R. Jassawalla and Ruchika Sachdeva

Addressing the eco-gender gap in men through power and sustainability self-efficacy pp. 261-274

Kevin P. Newman and Rebecca K. Trump

Volume 30, issue 2, 2023

Special edition: corporate heritage brand design pp. 95-96

John M. T. Balmer and Angela Bargenda

Design, corporate brand design, and corporate heritage brand design: what are they? what of them? pp. 97-115

John M. T. Balmer

Styling the corporate heritage brand: identity building through architectural design pp. 116-128

Angela Bargenda

The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design pp. 129-143

Mario Burghausen

Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction pp. 144-156

Pedro Mir Bernal, Fabien Pecot, Bradford Hudson and Virginie Barnier

Invented corporate heritage brands pp. 157-169

Olof Brunninge

Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde: a case of useful learning pp. 170-183

John M. T. Balmer

Volume 30, issue 1, 2023

Looking forward, looking back: developing a narrative of the past, present and future of a brand pp. 1-8

Kevin Lane Keller

We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty pp. 9-33

Vesna Babić-Hodović, Alisa Mujkić and Maja Arslanagić-Kalajdžić

Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size pp. 34-48

Moeen Naseer Butt

Brand heritage across cultures: U.S.A., France and South Korea pp. 49-60

Fabien Pecot, Gregory Rose, Altaf Merchant and Sunmee Choi

AI service impacts on brand image and customer equity: empirical evidence from China pp. 61-76

Chunlin Yuan, Shuman Wang and Yue Liu

Brand stigmatization: how do new brand users influence original brand users? pp. 77-94

Defeng Yang, Xi Lei, Liang Hu, Yu Sun and Xiaodan Yang

Volume 29, issue 6, 2022

Brand management and sustainability: exploring potential for the transformative power of brands pp. 513-519

Urša Golob, Mario Burghausen, Joachim Kernstock and Mark A. P. Davies

Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts pp. 520-537

Andreas Hesse, Karolin Bündgen, Saskia Claren and Sarah Frank

Understanding worldview beliefs to allay skepticism toward CSR advertising pp. 538-555

Robert G. Magee

The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes pp. 556-568

Petar Gidaković, Mateja Kos Koklič, Mila Zečević and Vesna Žabkar

Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands pp. 569-583

Marlene Vock

The brand manager as practical author. An empirical study of the co-creation of a CSR-based brand pp. 584-597

Heidi Hansen, Astrid Jensen and Cindie Maagaard

Do well, do good, and know your audience: the double-edged sword of values-based CSR communication pp. 598-614

Edwin Love, Tejvir Sekhon and Tara Ceranic Salinas

Volume 29, issue 5, 2022

Strategic trademark management: a systematic literature review and prospects for future research pp. 435-453

Yougen Cao, Shengce Ren and Mei Du

Antecedents and consequences of emotional attachment to sport teams brands pp. 454-469

Riadh Ladhari, Soumaya Cheikhrouhou, Miguel Morales and Emna Zaaboub

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty pp. 470-483

Daria Plotkina and Landisoa Rabeson

A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? pp. 484-497

Shanshan Luo and Robert Hamlin

I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research pp. 498-511

Joern Redler and Holger J. Schmidt

Volume 29, issue 4, 2022

Conceptualising attitudes towards brand genuinuity: scale development and validation pp. 327-340

Brian ‘t Hart and Ian Phau

Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands pp. 341-362

Dharun Kasilingam and Soundararaj Ajitha

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust pp. 363-382

Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt and Peter Anabila

Employee and visitor interactions in museums as a driver to convey the museum brand identity: an exploratory study approach from Picasso museums pp. 383-399

Érica Ferreiro-Rosende, Nuria Morere-Molinero and Laura Fuentes-Moraleda

Brand attachment: a review and future research pp. 400-419

Anwar Sadat Shimul

Organizational resilience and internal branding: investigating the effects triggered by self-service technology pp. 420-433

Galina Biedenbach, Thomas Biedenbach, Peter Hultén and Veronika Tarnovskaya

Retraction Note to: Slow fashion branding: understanding what consumers value most pp. 434-434

Sojin Jung and Byoungho Ellie Jin

Volume 29, issue 3, 2022

Evolution of luxury marketing landscape: a bibliometric analysis and future directions pp. 241-257

Rubal Rathi, Ruchi Garg, Aakanksha Kataria and Ritu Chhikara

Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks pp. 258-270

Pushpanjali Kaul and Sangeeta Arora

The effects of nostalgia marketing on consumers’ brand extension evaluation pp. 271-286

Sung Youl Jun, Hye Kyung Park and Kyung Ho Kim

The anthropomorphic brand logo and its effect on perceived functional performance pp. 287-300

Ahmad Daryanto, Nicholas Alexander and Gilang Kartika

Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context pp. 301-310

Emily Pyle, Adrian Furnham and Alastair McClelland

How should organizations engage and build relationships with mobile publics on social messengers pp. 311-325

Linjuan Rita Men

Volume 29, issue 2, 2022

RETRACTED ARTICLE: Slow fashion branding: understanding what consumers value most pp. 141-149

Sojin Jung and Byoungho Ellie Jin

Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator pp. 150-166

Laee Choi, MiRan Kim and He-Boong Kwon

When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions pp. 167-189

Chen Yang and Jing Hu

Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters pp. 190-207

Caitlin McLaughlin, Kai Haverila and Matti Haverila

Brand equity retention after rebranding: a resource-based perspective pp. 208-224

Rian Beise-Zee

Branded content experience in social media settings: a consumer culture theory perspective pp. 225-240

Muhammad Waqas, Zalfa Laili Hamzah and Noor Akma Mohd Salleh

Volume 29, issue 1, 2022

Managerial corporate brand orientation: explication, significance, and antecedents pp. 1-12

John M. T. Balmer

The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands pp. 13-34

Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi and Miguel Ángel Zúñiga

Building brand loyalty on social media: theories, measurements, antecedents, and consequences pp. 35-57

Tunmin Catherine Jai, Xiao Tong and Hsiangting Shatina Chen

The role of storytelling in the creation of brand love: the PANDORA case pp. 58-71

Patrícia Dias and Rita Cavalheiro

Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM pp. 72-84

Ramazan Kurtoğlu, Tuğba Özbölük and Pınar Hacıhasanoğlu

Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands pp. 85-110

Holger J. Schmidt and Pieter Steenkamp

Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry pp. 111-126

Dalia Abdelwahab, Sonia San-Martín and Nadia Jiménez

Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values pp. 127-140

Eric Kennedy, Francisco Guzmán and Nicholas Ind