Special edition: corporate heritage brand design

John M. T. Balmer () and Angela Bargenda
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John M. T. Balmer: Brunel University
Angela Bargenda: OMNES Education

Journal of Brand Management, 2023, vol. 30, issue 2, No 1, 95-96

Date: 2023
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DOI: 10.1057/s41262-023-00313-0

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