Journal of Brand Management

2016 - 2025

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

From Palgrave Macmillan
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Volume 27, issue 6, 2020

Journal of Brand Management: year end review 2020 pp. 623-628

Shaun M. Powell

Can self-referencing exacerbate punishing behavior toward corporate brand transgressors? pp. 629-644

Didem Gamze Isiksal and Elif Karaosmanoglu

Social media brand engagement in the context of collaborative consumption: the case of AIRBNB pp. 645-661

Bruno Schivinski, Daniela Langaro, Teresa Fernandes and Francisco Guzmán

Brand user imagery clarity (BUIC): conceptualization, measurement, and consequences pp. 662-678

Yi Xie, Siqing Peng and Daniel P. Hampson

The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts pp. 679-690

Hemant C. Sashittal and Avan R. Jassawalla

What can be done to address luxury counterfeiting? An integrative review of tactics and strategies pp. 691-709

Nelson Borges Amaral

Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management pp. 710-720

Oriol Iglesias and Nicholas Ind

Volume 27, issue 5, 2020

Does effective cost transparency increase price fairness? An analysis of apparel brand strategies pp. 495-507

Sojin Jung, Hyeon Jeong Cho and Byoungho Ellie Jin

Improving the value of the retailer brand through social media equity pp. 508-530

Manisha Mathur

The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents pp. 531-545

Giang Huong Duong, Wann-Yih Wu and Long Hoang Le

Counterfeit luxury consumption strategies in a collectivistic culture: the case of China pp. 546-560

Jiahan Li, Mahsa Ghaffari and Lin Su

The impact of relational drivers on customer brand engagement and brand outcomes pp. 561-578

Munyaradzi W. Nyadzayo, Civilai Leckie and Lester W. Johnson

The impact of electronic entrepreneur-related word of mouth on brand evaluation pp. 579-592

Bing Yuan and Alessandro M. Peluso

Brands as activists: The Oatly case pp. 593-606

Christian H. Koch

My brand identity lies in the brand name: personified suggestive brand names pp. 607-621

Selcan Kara, Kunter Gunasti and William T. Ross

Volume 27, issue 4, 2020

Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran pp. 377-392

Mohammad Reza Yazdan Panah Shahabadi, Hassan Sajadzadeh and Mojtaba Rafieian

Building a unique brand identity: measuring the relative ownership potential of brand identity element types pp. 393-407

Ella Ward, Song Yang, Jenni Romaniuk and Virginia Beal

Corporate brand value and cash holdings pp. 408-420

Neeraj Bharadwaj, Dominique M. Hanssens and Ramesh K. S. Rao

When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment pp. 421-437

Won-Moo Hur, Tae-Won Moon and Hanna Kim

Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? pp. 438-451

Xuemei Bian and Sadia Haque

The influence of passion/determination and external disadvantage on consumer responses to brand biographies pp. 452-465

Thanh-Thao Nguyen and Bianca Grohmann

Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions pp. 466-480

Cassandra France, Debra Grace, Joseph Lo Iacono and Joan Carlini

Exploring sources of voter-based political human brand equity pp. 481-494

Bastian Atzger, Elisabete S. Sá and Joaquim Silva

Volume 27, issue 3, 2020

Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data pp. 237-265

Yan Feng and Yeujun Yoon

How brand owners construct imagined worlds with brand visual aesthetics pp. 266-283

Mark Buschgens, Bernardo Figueiredo and Kaleel Rahman

Nature of brand love: examining its variable effect on engagement and well-being pp. 284-299

Muhammad Junaid, Khalid Hussain, Abdul Basit and Fujun Hou

The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study pp. 300-311

Chung Hur, Jiyoung Hwang and Chankoo Yeo

A multilevel study of brand-specific transformational leadership: employee and customer effects pp. 312-327

Hsu-Hsin Chiang, Tzu-Shian Han and David McConville

Branding destinations: symbolic and narrative representations and co-branding pp. 328-338

Jennifer Rowley and Sonya Hanna

The sound of branding: An analysis of the initial phonemes of popular brand names pp. 339-354

Abhishek Pathak, Carlos Velasco and Charles Spence

Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty pp. 355-375

Marta Dapena-Baron, Thomas W. Gruen and Lin Guo

Volume 27, issue 2, 2020

Trending topics plus future challenges and opportunities in brand management pp. 123-129

Urša Golob, Mark A. P. Davies, Joachim Kernstock and Shaun M. Powell

A sociolinguistic perspective of the effects of packaging in bilingual markets pp. 130-142

Huda Khan and Richard Lee

A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education pp. 143-159

Narissara Sujchaphong, Bang Nguyen, T. C. Melewar, Pakorn Sujchaphong and Junsong Chen

Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements pp. 160-180

Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal and Rukhsana Gul Gilal

The gift of co-creation: what motivates customers to participate pp. 181-194

Nicholas Ind, Nick Coates and Katrina Lerman

The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury? pp. 195-210

Daria Greenberg, Elena Ehrensperger, Michael Schulte-Mecklenbeck, Wayne D. Hoyer, Z. John Zhang and Harley Krohmer

Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation pp. 211-226

Víctor Temprano-García, Ana Isabel Rodríguez-Escudero and Javier Rodríguez-Pinto

From brands to classical music: Broadening and deepening a brand love prototype pp. 227-236

Christopher J. White, Eudora Tong and Michael Schwartz

Volume 27, issue 1, 2020

Managing founder-based brand identity during succession pp. 1-14

Elena Casprini, Yioula Melanthiou, Tommaso Pucci and Lorenzo Zanni

Sustainability countenance in brand equity: a critical review and future research directions pp. 15-34

Muhammad Ishtiaq Ishaq and Eleonora Di Maria

Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury pp. 35-47

Jean-Noël Kapferer and Anne Michaut-Denizeau

Exploring brand management strategies in Chinese manufacturing industry pp. 48-76

Fenfang Lin and Wai-Sum Siu

When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence pp. 77-92

Debasis Pradhan, Ritu Malhotra and Tapas Ranjan Moharana

You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate pp. 93-107

Abhigyan Sarkar, Juhi Gahlot Sarkar, S. Sreejesh, M. R. Anusree and Bikramjit Rishi

Revisiting the Brand Luxury Index: new empirical evidence and future directions pp. 108-122

Francisco J. Conejo, Lawrence F. Cunningham and Clifford E. Young

Volume 26, issue 6, 2019

Journal of Brand Management: year end review 2019 pp. 615-620

Shaun M. Powell

Identifying the antecedents of posts’ popularity on Facebook Fan Pages pp. 621-633

Snehasish Banerjee and Alton Y. K. Chua

The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand pp. 634-645

Federico Brunetti, Ilenia Confente and Hans Ruediger Kaufmann

Influence of environmental practices on brand equity, satisfaction and word of mouth pp. 646-657

Mihaela Simona Moise, Irene Gil-Saura, Maja Šerić and Maria Eugenia Ruiz Molina

Effects of value and innovation on brand equity in retailing pp. 658-674

Beatriz Moliner-Velázquez, María Fuentes-Blasco and Irene Gil-Saura

Conceptualising luxury brand attachment: scale development and validation pp. 675-690

Anwar Sadat Shimul, Ian Phau and Michael Lwin

Brand equity and firm performance: the complementary role of corporate social responsibility pp. 691-704

Mahabubur Rahman, M. Ángeles Rodríguez-Serrano and Mary Lambkin

Brand–brand relational moments pp. 705-716

Zahy B. Ramadan

Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA pp. 717-732

Deli Yang, Mahmut Sonmez, Mario Gonzalez, Yi Liu and Carol Y. Yoder

Volume 26, issue 5, 2019

Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account pp. 483-496

Per Åsberg and Henrik Uggla

Branding an industry? pp. 497-504

Domen Bajde

City branding through cinema: the case of postcolonial Hong Kong pp. 505-521

Steven Chen and Eric Shih

Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?” pp. 522-537

S. Venus Jin and Aziz Muqaddam

Managing the Mayo Clinic brand: a case study in staff-developed service performance standards pp. 538-549

Denise M. Kennedy

Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy pp. 550-566

Evandro Luiz Lopes and Ricardo Teixeira Veiga

From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands pp. 567-582

Mona Mrad, Maya F. Farah and Stephanie Haddad

Understanding the drivers of consumer–brand identification pp. 583-594

Jenniina Sihvonen

Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits pp. 595-613

Yang-Im Lee and Peter R. J. Trim

Volume 26, issue 4, 2019

Free the brand: How a logo frame influences the potentiality of brand extensions pp. 349-364

Yu-Shan Athena Chen and Lien-Ti Bei

How to successfully introduce logo redesigns pp. 365-375

Michael F. Walsh, Annie Peng Cui and Deborah J. MacInnis

A cultural approach to brand equity: the role of brand mianzi and brand popularity in China pp. 376-394

Raffaele Filieri, Zhibin Lin, Simona D’Antone and Elena Chatzopoulou

The implications of digital marketing on WeChat for luxury fashion brands in China pp. 395-409

Sindy Liu, Patsy Perry and Gregory Gadzinski

International activities of football clubs, fan attitudes, and brand loyalty pp. 410-425

Daniel Maderer and Dirk Holtbrügge

Contextualising social capital in online brand communities pp. 426-444

Stephanie Meek, Madeleine Ogilvie, Claire Lambert and Maria M. Ryan

Employees as a second audience: the effect of external communication on internal brand management outcomes pp. 445-460

Rico Piehler, Michael Schade and Christoph Burmann

Exploring brand governance in SMEs: does socialisation provide a means to value creation? pp. 461-472

Michelle Renton and James E. Richard

Luxury brand dilution: investigating the impact of renting by Millennials on brand equity pp. 473-482

Areti T. Vogel, Sasikarn Chatvijit Cook and Kittichai Watchravesringkan

Volume 26, issue 3, 2019

Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension pp. 227-239

Luke Butcher, Billy Sung and Kate Raynes-Goldie

The levers of engagement: an exploration of governance in an online brand community pp. 240-254

Tony Cooper, Constantino Stavros and Angela R. Dobele

Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level pp. 255-267

Dong Hoo Kim and Doori Song

Evaluating the durability of brand alliances using Bayesian methods pp. 268-276

Anthony Koschmann

A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector pp. 277-290

Ulrika Leijerholt, Chris Chapleo and Helen O’Sullivan

Luxury brands pursuing lifestyle positioning: effects on willingness to pay pp. 291-303

Francesco Massara, Daniele Porcheddu and Robert D. Melara

Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices pp. 304-316

Line Schmeltz and Anna Karina Kjeldsen

Meaningful experiences: an embodied cognition perspective on brand meaning co-creation pp. 317-331

Jens Stach

How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode pp. 332-347

Parves Sultan and Ho Yin Wong

Volume 26, issue 2, 2019

The role of brand innovativeness and customer hope in developing online repurchase intentions pp. 85-98

Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Louise Kelly and Ian N. Lings

Conceptualizing and researching personal branding effects on the employability pp. 99-109

Manel Khedher

Brand verbs: brand synonymity and brand leadership pp. 110-125

Siva M. Kumar and K. R. Jayasimha

Branding in the public sector: a systematic literature review and directions for future research pp. 126-140

Ulrika Leijerholt, Galina Biedenbach and Peter Hultén

Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth pp. 141-156

Mingzhou Yu, Fang Liu and Julie Anne Lee

Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives pp. 157-175

Jake An, Diem Khac Xuan Do, Liem Viet Ngo and Tran Ha Minh Quan

How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers pp. 176-194

Timucin Ozcan and Kunter Gunasti

When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes pp. 195-208

Bram Roosens and Nathalie Dens

Brand tribalism in technology and sport: determinants and outcomes pp. 209-225

Jeremy J. Sierra and Harry A. Taute

Volume 26, issue 1, 2019

Researching CSR and brands in the here and now: an integrative perspective pp. 1-8

Urša Golob and Klement Podnar

Redefining fit: examining CSR company-issue fit in stigmatized industries pp. 9-20

Lucinda Austin and Barbara Miller Gaither

Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities pp. 21-34

Sara Hanson, Lan Jiang, Jun Ye and Nagesh Murthy

The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief pp. 35-48

Lynn Rohwer and Martina Topić

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing pp. 49-59

Jasmina Ilicic, Stacey M. Baxter and Alicia Kulczynski

Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands pp. 60-70

Becky R. Ford and Cynthia Stohl

Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector pp. 71-83

Ragna Nilssen, Geoff Bick and Russell Abratt