Journal of Brand Management

2016 - 2020

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Urša Golob

From Palgrave Macmillan
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Volume 23, issue 6, 2016

Journal of Brand Management – Year end review 2016 pp. 601-611

Shaun M. Powell

The progression of brand orientation literature in twenty years: A systematic literature review pp. 612-630

Muhammad Anees-ur-Rehman, Ho Yin Wong and Mokter Hossain

Branding a tertiary institution by committee: An exploration of internal brand analysis and management processes pp. 631-647

Chris Chapleo and Paul Clark

Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit pp. 648-665

Carolin Decker and Annika Baade

Is J the new K? Initial letters and brand names pp. 666-678

George Doorn, Bryan Paton and Charles Spence

The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators pp. 679-700

Shampy Kamboj and Zillur Rahman

Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status? pp. 701-715

Luke Butcher, Ian Phau and Min Teah

Certification and authentication of brand value propositions pp. 716-731

Richard G. Starr and Roderick J. Brodie

Erratum to: Issue 23.5 pp. 732-732

Beatrix Daniel

Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators pp. 733-733

Shampy Kamboj and Zillur Rahman

Volume 23, issue 5, 2016

Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements pp. 1-23

Hyunju Shin, Riza Casidy, Alyssa Yoon and So-Hyang Yoon

Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions pp. 24-40

Ranga Chimhundu

Establishing measures and drivers of consumer brand engagement behaviours pp. 41-69

Abhishek Dwivedi, Dean Wilkie, Lester Johnson and Jay Weerawardena

Getting what you’re worth: Implications that affect firm value in a brand acquisition pp. 70-96

Monica B. Fine, Kimberly Gleason and Desi Budeva

A lovable personality: The effect of brand personality on brand love pp. 97-113

Pinaki Roy, Kapil Khandeparkar and Manoj Motiani

Cross-category indulgence: Why do some premium brands grow during recession? pp. 114-129

Tanya Mark, Colette Southam, Jan Bulla and Sergio Meza

Volume 23, issue 4, 2016

When is brand orientation a useful strategic posture? pp. 363-382

Nathaniel Boso, Paige S Carter and Jonathan Annan

The role of place branding and image in the development of sectoral clusters: The case of Dubai pp. 383-402

Khalid Hafeez, Pantea Foroudi, Keith Dinnie, Bang Nguyen and Sanjai K Parahoo

Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations? pp. 403-418

Zachary S Johnson, Yichao Tian and Sangwon Lee

Brand associations in the higher education sector: The difference between shared and owned associations pp. 419-438

Abas Mirzaei, Elham (Helen) Siuki, David Gray and Lester W Johnson

The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress pp. 439-456

Nancy Spears, Seth Ketron and Kirsten Cowan

Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community pp. 457-471

Erin Willis and Ye Wang

Volume 23, issue 3, 2016

A consumer-perceived consumer-based brand equity scale pp. 229-251

Sally Baalbaki and Francisco Guzmán

City branding research and practice: An integrative review pp. 252-272

Amelia Green, Debra Grace and Helen Perkins

The impact of age on consumer attachment to celebrities and endorsed brand attachment pp. 273-288

Jasmina Ilicic, Stacey M Baxter and Alicia Kulczynski

Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector pp. 289-305

Michelle Renton, Urs Daellenbach, Sally Davenport and Richard James E

The internal branding process and financial performance in service companies: An examination of the required steps pp. 306-326

Sasu Tuominen, Saku Hirvonen, Helen Reijonen and Tommi Laukkanen

Brand owner approaches to assessing the risk of product counterfeiting pp. 327-344

Jeremy M Wilson and Brandon A Sullivan

Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms pp. 345-361

Jeremy M Wilson, Clifford Grammich and Fiona Chan

Volume 23, issue 2, 2016

An integrated model of customer-brand engagement: Drivers and consequences pp. 119-136

Cassandra France, Bill Merrilees and Dale Miller

What’s in a university logo? Building commitment in higher education pp. 137-152

Arnold Japutra, Keni Keni and Bang Nguyen

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions pp. 153-178

Salim L Azar, Joana César Machado, Leonor Vacas- de-Carvalho and Ana Mendes

The magic of ‘great’ linked to product names pp. 179-196

Jose A Martínez

Toward a model of brand strategy adoption pp. 197-215

Heidi Neuvonen

Positive affectivity as a predictor of consumers’ propensity to be brand loyal pp. 216-228

Sanjay Pulligadda, Frank R Kardes and Maria L Cronley

Volume 23, issue 1, 2016

17th International Corporate Identity Group (ICIG) symposium pp. 1-2

John M T Balmer, Russell Abratt and Nicola Kleyn

Corporate brands and corporate marketing: Emerging trends in the big five eco-system pp. 3-7

John M T Balmer, Russell Abratt and Nicola Kleyn

The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management pp. 8-21

John M T Balmer and Wei-Yue Wang

The perceptions of supplier-buyer relations and its affect on the corporate brand pp. 22-37

Jeremy Flax, Geoff Bick and Russell Abratt

Corporate brands as catalysts in times of change: Lessons from a South African bank pp. 38-54

Sean McCoy and Peet Venter

Drivers of employee propensity to endorse their corporate brand pp. 55-66

Pride Morokane, Manoj Chiba and Nicola Kleyn

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands pp. 67-88

Fernando Pinto Santos, Mario Burghausen and John M T Balmer

The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize pp. 89-117

Mats Urde and Stephen A Greyser