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Journal of Brand Management

2016 - 2025

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

From Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

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Volume 28, issue 6, 2021

What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities pp. 559-577 Downloads
Angeliki Nikolinakou, Joe Phua and Eun Sook Kwon
The external effect of international tourism on brand equity development process of multinational firms (MNFs) pp. 578-595 Downloads
Yan Feng, Wen Cao, Geon-Cheol Shin and Yeujun Yoon
Consumer affinity and an extended view of the spillover effects of attitudes toward a cross-border-acquisition event pp. 596-608 Downloads
Tiebing Shi, Han Yu and Chi Lo Lim
Brand love: conceptual and empirical investigation of a holistic causal model pp. 609-642 Downloads
Renée Rahman, Tobias Langner and Dirk Temme
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study pp. 643-656 Downloads
Ridhwan O. Olaoke, Steven W. Bayighomog and Mustafa Tümer
Brands as personal narratives: learning from user–YouTube–brand interactions pp. 657-670 Downloads
Hemant C. Sashittal and Avan R. Jassawalla
Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value pp. 671-684 Downloads
Takumi Kato
Social media brand posts and customer engagement pp. 685-699 Downloads
Zhan Wang

Volume 28, issue 5, 2021

Stability or instability: the impact of brand concepts on logo design preferences pp. 465-480 Downloads
Haiyang Huang, Yuanyuan Cai and Lisha Xu
Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification pp. 481-494 Downloads
Masayuki Yoshida, Brian S. Gordon and Jeffrey D. James
Effects of sponsorship quality and quantity on employee brand behavior pp. 495-509 Downloads
Verena Batt, Matthias Holzer, Manfred Bruhn and Sven Tuzovic
Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands pp. 510-525 Downloads
Muhammad Naeem and Wilson Ozuem
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa pp. 526-544 Downloads
Ali B. Mahmoud, Dieu Hack-Polay, Nicholas Grigoriou, Iris Mohr and Leonora Fuxman
What makes a corporate heritage brand authentic for consumers? A semiotic approach pp. 545-558 Downloads
Anne Rindell and Fernando Pinto Santos

Volume 28, issue 4, 2021

The real purpose of purpose-driven branding: consumer empowerment and social transformations pp. 359-373 Downloads
Monika Hajdas and Ryszard Kłeczek
Arctic narratives: brewing a brand with neolocalism pp. 374-387 Downloads
Janne P. Ikäheimo
Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale pp. 388-401 Downloads
Marta Frasquet-Deltoro, Alejandro Molla-Descals and Maria-Jose Miquel-Romero
Spillover effects of competitive rivalry on brand extensions pp. 402-412 Downloads
Nicolas Pontes and Vivian Pontes
Cocreated brand value: theoretical model and propositions pp. 413-428 Downloads
Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi and René Arvola
Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude pp. 429-445 Downloads
Frauke Sander, Ulrich Föhl, Nadine Walter and Vera Demmer
Intra-brand image confusion: effects of assortment width on brand image perception pp. 446-463 Downloads
Malek Simon Grimm and Ralf Wagner

Volume 28, issue 3, 2021

From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger pp. 241-253 Downloads
Ari-Matti Erjansola, Jukka Lipponen, Kimmo Vehkalahti, Hanna-Mari Aula and Anna-Maija Pirttilä-Backman
Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty pp. 254-271 Downloads
Eun-Ho Kim, Dongho Yoo and Sun-Jae Doh
Biomorphic visual identity of a brand and its effects: a holistic perspective pp. 272-290 Downloads
V. U. Vinitha, Deepak S. Kumar and Keyoor Purani
It’s all about the brand: place brand credibility, place attachment, and consumer loyalty pp. 291-301 Downloads
Bernd F. Reitsamer and Alexandra Brunner-Sperdin
The effects of cultural distance on online brand popularity pp. 302-324 Downloads
Moon-Yong Kim and Sangkil Moon
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK pp. 325-346 Downloads
Pengji Wang, Adrian T. H. Kuah, Qinye Lu, Caroline Wong, K. Thirumaran, Emmanuel Adegbite and Wesley Kendall
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity pp. 347-358 Downloads
Fernanda Muniz and Francisco Guzmán

Volume 28, issue 2, 2021

The influence of brand experiences on consumer-based brand equity pp. 99-115 Downloads
Rita Pina and Álvaro Dias
Measuring brand personality using emoji: findings from Mokken scaling pp. 116-132 Downloads
Salim Moussa
Internal branding: conceptualization from a literature review and opportunities for future research pp. 133-151 Downloads
David Barros-Arrieta and Ernesto García-Cali
Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect pp. 152-170 Downloads
Joana César Machado, Beatriz Fonseca and Carla Martins
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults pp. 171-185 Downloads
Urszula Garczarek-Bąk, Andrzej Szymkowiak, Piotr Gaczek and Aneta Disterheft
Exploring brand purpose dimensions for non-profit organizations pp. 186-198 Downloads
Abas Mirzaei, Cynthia M. Webster and Helen Siuki
Influencer-brand fit and brand dilution in China’s luxury market: the moderating role of self-concept clarity pp. 199-220 Downloads
Jiayu Qian and Jee-Sun Park
A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations pp. 221-239 Downloads
Alicia Kulczynski, Stacey Brennan and Jasmina Ilicic

Volume 28, issue 1, 2021

Journal of Brand Management: Editorial guidelines and expectations of authors pp. 1-7 Downloads
Mark A. P. Davies, Urša Golob, Joachim Kernstock and Shaun M. Powell
Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand? pp. 8-31 Downloads
Ilenia Confente and Wioleta Kucharska
Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands pp. 32-47 Downloads
Hyun Ju Jeong and Jihye Kim
Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements pp. 48-59 Downloads
R. J. J. Voorn, G. Veen, T. J. L. Rompay, S. M. Hegner and A. T. H. Pruyn
The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric pp. 60-76 Downloads
Chaohua Huang and Rui Guo
Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers pp. 77-98 Downloads
Jun Zhang and Joon Soo Lim

Volume 27, issue 6, 2020

Journal of Brand Management: year end review 2020 pp. 623-628 Downloads
Shaun M. Powell
Can self-referencing exacerbate punishing behavior toward corporate brand transgressors? pp. 629-644 Downloads
Didem Gamze Isiksal and Elif Karaosmanoglu
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB pp. 645-661 Downloads
Bruno Schivinski, Daniela Langaro, Teresa Fernandes and Francisco Guzmán
Brand user imagery clarity (BUIC): conceptualization, measurement, and consequences pp. 662-678 Downloads
Yi Xie, Siqing Peng and Daniel P. Hampson
The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts pp. 679-690 Downloads
Hemant C. Sashittal and Avan R. Jassawalla
What can be done to address luxury counterfeiting? An integrative review of tactics and strategies pp. 691-709 Downloads
Nelson Borges Amaral
Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management pp. 710-720 Downloads
Oriol Iglesias and Nicholas Ind

Volume 27, issue 5, 2020

Does effective cost transparency increase price fairness? An analysis of apparel brand strategies pp. 495-507 Downloads
Sojin Jung, Hyeon Jeong Cho and Byoungho Ellie Jin
Improving the value of the retailer brand through social media equity pp. 508-530 Downloads
Manisha Mathur
The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents pp. 531-545 Downloads
Giang Huong Duong, Wann-Yih Wu and Long Hoang Le
Counterfeit luxury consumption strategies in a collectivistic culture: the case of China pp. 546-560 Downloads
Jiahan Li, Mahsa Ghaffari and Lin Su
The impact of relational drivers on customer brand engagement and brand outcomes pp. 561-578 Downloads
Munyaradzi W. Nyadzayo, Civilai Leckie and Lester W. Johnson
The impact of electronic entrepreneur-related word of mouth on brand evaluation pp. 579-592 Downloads
Bing Yuan and Alessandro M. Peluso
Brands as activists: The Oatly case pp. 593-606 Downloads
Christian H. Koch
My brand identity lies in the brand name: personified suggestive brand names pp. 607-621 Downloads
Selcan Kara, Kunter Gunasti and William T. Ross

Volume 27, issue 4, 2020

Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran pp. 377-392 Downloads
Mohammad Reza Yazdan Panah Shahabadi, Hassan Sajadzadeh and Mojtaba Rafieian
Building a unique brand identity: measuring the relative ownership potential of brand identity element types pp. 393-407 Downloads
Ella Ward, Song Yang, Jenni Romaniuk and Virginia Beal
Corporate brand value and cash holdings pp. 408-420 Downloads
Neeraj Bharadwaj, Dominique M. Hanssens and Ramesh K. S. Rao
When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment pp. 421-437 Downloads
Won-Moo Hur, Tae-Won Moon and Hanna Kim
Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? pp. 438-451 Downloads
Xuemei Bian and Sadia Haque
The influence of passion/determination and external disadvantage on consumer responses to brand biographies pp. 452-465 Downloads
Thanh-Thao Nguyen and Bianca Grohmann
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions pp. 466-480 Downloads
Cassandra France, Debra Grace, Joseph Lo Iacono and Joan Carlini
Exploring sources of voter-based political human brand equity pp. 481-494 Downloads
Bastian Atzger, Elisabete S. Sá and Joaquim Silva

Volume 27, issue 3, 2020

Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data pp. 237-265 Downloads
Yan Feng and Yeujun Yoon
How brand owners construct imagined worlds with brand visual aesthetics pp. 266-283 Downloads
Mark Buschgens, Bernardo Figueiredo and Kaleel Rahman
Nature of brand love: examining its variable effect on engagement and well-being pp. 284-299 Downloads
Muhammad Junaid, Khalid Hussain, Abdul Basit and Fujun Hou
The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study pp. 300-311 Downloads
Chung Hur, Jiyoung Hwang and Chankoo Yeo
A multilevel study of brand-specific transformational leadership: employee and customer effects pp. 312-327 Downloads
Hsu-Hsin Chiang, Tzu-Shian Han and David McConville
Branding destinations: symbolic and narrative representations and co-branding pp. 328-338 Downloads
Jennifer Rowley and Sonya Hanna
The sound of branding: An analysis of the initial phonemes of popular brand names pp. 339-354 Downloads
Abhishek Pathak, Carlos Velasco and Charles Spence
Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty pp. 355-375 Downloads
Marta Dapena-Baron, Thomas W. Gruen and Lin Guo

Volume 27, issue 2, 2020

Trending topics plus future challenges and opportunities in brand management pp. 123-129 Downloads
Urša Golob, Mark A. P. Davies, Joachim Kernstock and Shaun M. Powell
A sociolinguistic perspective of the effects of packaging in bilingual markets pp. 130-142 Downloads
Huda Khan and Richard Lee
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education pp. 143-159 Downloads
Narissara Sujchaphong, Bang Nguyen, T. C. Melewar, Pakorn Sujchaphong and Junsong Chen
Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements pp. 160-180 Downloads
Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal and Rukhsana Gul Gilal
The gift of co-creation: what motivates customers to participate pp. 181-194 Downloads
Nicholas Ind, Nick Coates and Katrina Lerman
The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury? pp. 195-210 Downloads
Daria Greenberg, Elena Ehrensperger, Michael Schulte-Mecklenbeck, Wayne D. Hoyer, Z. John Zhang and Harley Krohmer
Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation pp. 211-226 Downloads
Víctor Temprano-García, Ana Isabel Rodríguez-Escudero and Javier Rodríguez-Pinto
From brands to classical music: Broadening and deepening a brand love prototype pp. 227-236 Downloads
Christopher J. White, Eudora Tong and Michael Schwartz

Volume 27, issue 1, 2020

Managing founder-based brand identity during succession pp. 1-14 Downloads
Elena Casprini, Yioula Melanthiou, Tommaso Pucci and Lorenzo Zanni
Sustainability countenance in brand equity: a critical review and future research directions pp. 15-34 Downloads
Muhammad Ishtiaq Ishaq and Eleonora Di Maria
Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury pp. 35-47 Downloads
Jean-Noël Kapferer and Anne Michaut-Denizeau
Exploring brand management strategies in Chinese manufacturing industry pp. 48-76 Downloads
Fenfang Lin and Wai-Sum Siu
When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence pp. 77-92 Downloads
Debasis Pradhan, Ritu Malhotra and Tapas Ranjan Moharana
You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate pp. 93-107 Downloads
Abhigyan Sarkar, Juhi Gahlot Sarkar, S. Sreejesh, M. R. Anusree and Bikramjit Rishi
Revisiting the Brand Luxury Index: new empirical evidence and future directions pp. 108-122 Downloads
Francisco J. Conejo, Lawrence F. Cunningham and Clifford E. Young
Page updated 2025-07-05