Journal of Brand Management

2016 - 2025

Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

From Palgrave Macmillan
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Volume 28, issue 6, 2021

What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities pp. 559-577

Angeliki Nikolinakou, Joe Phua and Eun Sook Kwon

The external effect of international tourism on brand equity development process of multinational firms (MNFs) pp. 578-595

Yan Feng, Wen Cao, Geon-Cheol Shin and Yeujun Yoon

Consumer affinity and an extended view of the spillover effects of attitudes toward a cross-border-acquisition event pp. 596-608

Tiebing Shi, Han Yu and Chi Lo Lim

Brand love: conceptual and empirical investigation of a holistic causal model pp. 609-642

Renée Rahman, Tobias Langner and Dirk Temme

Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study pp. 643-656

Ridhwan O. Olaoke, Steven W. Bayighomog and Mustafa Tümer

Brands as personal narratives: learning from user–YouTube–brand interactions pp. 657-670

Hemant C. Sashittal and Avan R. Jassawalla

Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value pp. 671-684

Takumi Kato

Social media brand posts and customer engagement pp. 685-699

Zhan Wang

Volume 28, issue 5, 2021

Stability or instability: the impact of brand concepts on logo design preferences pp. 465-480

Haiyang Huang, Yuanyuan Cai and Lisha Xu

Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification pp. 481-494

Masayuki Yoshida, Brian S. Gordon and Jeffrey D. James

Effects of sponsorship quality and quantity on employee brand behavior pp. 495-509

Verena Batt, Matthias Holzer, Manfred Bruhn and Sven Tuzovic

Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands pp. 510-525

Muhammad Naeem and Wilson Ozuem

A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa pp. 526-544

Ali B. Mahmoud, Dieu Hack-Polay, Nicholas Grigoriou, Iris Mohr and Leonora Fuxman

What makes a corporate heritage brand authentic for consumers? A semiotic approach pp. 545-558

Anne Rindell and Fernando Pinto Santos

Volume 28, issue 4, 2021

The real purpose of purpose-driven branding: consumer empowerment and social transformations pp. 359-373

Monika Hajdas and Ryszard Kłeczek

Arctic narratives: brewing a brand with neolocalism pp. 374-387

Janne P. Ikäheimo

Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale pp. 388-401

Marta Frasquet-Deltoro, Alejandro Molla-Descals and Maria-Jose Miquel-Romero

Spillover effects of competitive rivalry on brand extensions pp. 402-412

Nicolas Pontes and Vivian Pontes

Cocreated brand value: theoretical model and propositions pp. 413-428

Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi and René Arvola

Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude pp. 429-445

Frauke Sander, Ulrich Föhl, Nadine Walter and Vera Demmer

Intra-brand image confusion: effects of assortment width on brand image perception pp. 446-463

Malek Simon Grimm and Ralf Wagner

Volume 28, issue 3, 2021

From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger pp. 241-253

Ari-Matti Erjansola, Jukka Lipponen, Kimmo Vehkalahti, Hanna-Mari Aula and Anna-Maija Pirttilä-Backman

Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty pp. 254-271

Eun-Ho Kim, Dongho Yoo and Sun-Jae Doh

Biomorphic visual identity of a brand and its effects: a holistic perspective pp. 272-290

V. U. Vinitha, Deepak S. Kumar and Keyoor Purani

It’s all about the brand: place brand credibility, place attachment, and consumer loyalty pp. 291-301

Bernd F. Reitsamer and Alexandra Brunner-Sperdin

The effects of cultural distance on online brand popularity pp. 302-324

Moon-Yong Kim and Sangkil Moon

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK pp. 325-346

Pengji Wang, Adrian T. H. Kuah, Qinye Lu, Caroline Wong, K. Thirumaran, Emmanuel Adegbite and Wesley Kendall

Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity pp. 347-358

Fernanda Muniz and Francisco Guzmán

Volume 28, issue 2, 2021

The influence of brand experiences on consumer-based brand equity pp. 99-115

Rita Pina and Álvaro Dias

Measuring brand personality using emoji: findings from Mokken scaling pp. 116-132

Salim Moussa

Internal branding: conceptualization from a literature review and opportunities for future research pp. 133-151

David Barros-Arrieta and Ernesto García-Cali

Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect pp. 152-170

Joana César Machado, Beatriz Fonseca and Carla Martins

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults pp. 171-185

Urszula Garczarek-Bąk, Andrzej Szymkowiak, Piotr Gaczek and Aneta Disterheft

Exploring brand purpose dimensions for non-profit organizations pp. 186-198

Abas Mirzaei, Cynthia M. Webster and Helen Siuki

Influencer-brand fit and brand dilution in China’s luxury market: the moderating role of self-concept clarity pp. 199-220

Jiayu Qian and Jee-Sun Park

A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations pp. 221-239

Alicia Kulczynski, Stacey Brennan and Jasmina Ilicic

Volume 28, issue 1, 2021

Journal of Brand Management: Editorial guidelines and expectations of authors pp. 1-7

Mark A. P. Davies, Urša Golob, Joachim Kernstock and Shaun M. Powell

Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand? pp. 8-31

Ilenia Confente and Wioleta Kucharska

Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands pp. 32-47

Hyun Ju Jeong and Jihye Kim

Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements pp. 48-59

R. J. J. Voorn, G. Veen, T. J. L. Rompay, S. M. Hegner and A. T. H. Pruyn

The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric pp. 60-76

Chaohua Huang and Rui Guo

Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers pp. 77-98

Jun Zhang and Joon Soo Lim

Volume 27, issue 6, 2020

Journal of Brand Management: year end review 2020 pp. 623-628

Shaun M. Powell

Can self-referencing exacerbate punishing behavior toward corporate brand transgressors? pp. 629-644

Didem Gamze Isiksal and Elif Karaosmanoglu

Social media brand engagement in the context of collaborative consumption: the case of AIRBNB pp. 645-661

Bruno Schivinski, Daniela Langaro, Teresa Fernandes and Francisco Guzmán

Brand user imagery clarity (BUIC): conceptualization, measurement, and consequences pp. 662-678

Yi Xie, Siqing Peng and Daniel P. Hampson

The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts pp. 679-690

Hemant C. Sashittal and Avan R. Jassawalla

What can be done to address luxury counterfeiting? An integrative review of tactics and strategies pp. 691-709

Nelson Borges Amaral

Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management pp. 710-720

Oriol Iglesias and Nicholas Ind

Volume 27, issue 5, 2020

Does effective cost transparency increase price fairness? An analysis of apparel brand strategies pp. 495-507

Sojin Jung, Hyeon Jeong Cho and Byoungho Ellie Jin

Improving the value of the retailer brand through social media equity pp. 508-530

Manisha Mathur

The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents pp. 531-545

Giang Huong Duong, Wann-Yih Wu and Long Hoang Le

Counterfeit luxury consumption strategies in a collectivistic culture: the case of China pp. 546-560

Jiahan Li, Mahsa Ghaffari and Lin Su

The impact of relational drivers on customer brand engagement and brand outcomes pp. 561-578

Munyaradzi W. Nyadzayo, Civilai Leckie and Lester W. Johnson

The impact of electronic entrepreneur-related word of mouth on brand evaluation pp. 579-592

Bing Yuan and Alessandro M. Peluso

Brands as activists: The Oatly case pp. 593-606

Christian H. Koch

My brand identity lies in the brand name: personified suggestive brand names pp. 607-621

Selcan Kara, Kunter Gunasti and William T. Ross

Volume 27, issue 4, 2020

Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran pp. 377-392

Mohammad Reza Yazdan Panah Shahabadi, Hassan Sajadzadeh and Mojtaba Rafieian

Building a unique brand identity: measuring the relative ownership potential of brand identity element types pp. 393-407

Ella Ward, Song Yang, Jenni Romaniuk and Virginia Beal

Corporate brand value and cash holdings pp. 408-420

Neeraj Bharadwaj, Dominique M. Hanssens and Ramesh K. S. Rao

When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment pp. 421-437

Won-Moo Hur, Tae-Won Moon and Hanna Kim

Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? pp. 438-451

Xuemei Bian and Sadia Haque

The influence of passion/determination and external disadvantage on consumer responses to brand biographies pp. 452-465

Thanh-Thao Nguyen and Bianca Grohmann

Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions pp. 466-480

Cassandra France, Debra Grace, Joseph Lo Iacono and Joan Carlini

Exploring sources of voter-based political human brand equity pp. 481-494

Bastian Atzger, Elisabete S. Sá and Joaquim Silva

Volume 27, issue 3, 2020

Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data pp. 237-265

Yan Feng and Yeujun Yoon

How brand owners construct imagined worlds with brand visual aesthetics pp. 266-283

Mark Buschgens, Bernardo Figueiredo and Kaleel Rahman

Nature of brand love: examining its variable effect on engagement and well-being pp. 284-299

Muhammad Junaid, Khalid Hussain, Abdul Basit and Fujun Hou

The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study pp. 300-311

Chung Hur, Jiyoung Hwang and Chankoo Yeo

A multilevel study of brand-specific transformational leadership: employee and customer effects pp. 312-327

Hsu-Hsin Chiang, Tzu-Shian Han and David McConville

Branding destinations: symbolic and narrative representations and co-branding pp. 328-338

Jennifer Rowley and Sonya Hanna

The sound of branding: An analysis of the initial phonemes of popular brand names pp. 339-354

Abhishek Pathak, Carlos Velasco and Charles Spence

Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty pp. 355-375

Marta Dapena-Baron, Thomas W. Gruen and Lin Guo

Volume 27, issue 2, 2020

Trending topics plus future challenges and opportunities in brand management pp. 123-129

Urša Golob, Mark A. P. Davies, Joachim Kernstock and Shaun M. Powell

A sociolinguistic perspective of the effects of packaging in bilingual markets pp. 130-142

Huda Khan and Richard Lee

A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education pp. 143-159

Narissara Sujchaphong, Bang Nguyen, T. C. Melewar, Pakorn Sujchaphong and Junsong Chen

Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements pp. 160-180

Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal and Rukhsana Gul Gilal

The gift of co-creation: what motivates customers to participate pp. 181-194

Nicholas Ind, Nick Coates and Katrina Lerman

The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury? pp. 195-210

Daria Greenberg, Elena Ehrensperger, Michael Schulte-Mecklenbeck, Wayne D. Hoyer, Z. John Zhang and Harley Krohmer

Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation pp. 211-226

Víctor Temprano-García, Ana Isabel Rodríguez-Escudero and Javier Rodríguez-Pinto

From brands to classical music: Broadening and deepening a brand love prototype pp. 227-236

Christopher J. White, Eudora Tong and Michael Schwartz

Volume 27, issue 1, 2020

Managing founder-based brand identity during succession pp. 1-14

Elena Casprini, Yioula Melanthiou, Tommaso Pucci and Lorenzo Zanni

Sustainability countenance in brand equity: a critical review and future research directions pp. 15-34

Muhammad Ishtiaq Ishaq and Eleonora Di Maria

Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury pp. 35-47

Jean-Noël Kapferer and Anne Michaut-Denizeau

Exploring brand management strategies in Chinese manufacturing industry pp. 48-76

Fenfang Lin and Wai-Sum Siu

When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence pp. 77-92

Debasis Pradhan, Ritu Malhotra and Tapas Ranjan Moharana

You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate pp. 93-107

Abhigyan Sarkar, Juhi Gahlot Sarkar, S. Sreejesh, M. R. Anusree and Bikramjit Rishi

Revisiting the Brand Luxury Index: new empirical evidence and future directions pp. 108-122

Francisco J. Conejo, Lawrence F. Cunningham and Clifford E. Young