Journal of Brand Management
2016 - 2025
Current editor(s): Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob From Palgrave Macmillan Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing (). Access Statistics for this journal.
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Volume 28, issue 6, 2021
- What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities pp. 559-577

- Angeliki Nikolinakou, Joe Phua and Eun Sook Kwon
- The external effect of international tourism on brand equity development process of multinational firms (MNFs) pp. 578-595

- Yan Feng, Wen Cao, Geon-Cheol Shin and Yeujun Yoon
- Consumer affinity and an extended view of the spillover effects of attitudes toward a cross-border-acquisition event pp. 596-608

- Tiebing Shi, Han Yu and Chi Lo Lim
- Brand love: conceptual and empirical investigation of a holistic causal model pp. 609-642

- Renée Rahman, Tobias Langner and Dirk Temme
- Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study pp. 643-656

- Ridhwan O. Olaoke, Steven W. Bayighomog and Mustafa Tümer
- Brands as personal narratives: learning from user–YouTube–brand interactions pp. 657-670

- Hemant C. Sashittal and Avan R. Jassawalla
- Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value pp. 671-684

- Takumi Kato
- Social media brand posts and customer engagement pp. 685-699

- Zhan Wang
Volume 28, issue 5, 2021
- Stability or instability: the impact of brand concepts on logo design preferences pp. 465-480

- Haiyang Huang, Yuanyuan Cai and Lisha Xu
- Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification pp. 481-494

- Masayuki Yoshida, Brian S. Gordon and Jeffrey D. James
- Effects of sponsorship quality and quantity on employee brand behavior pp. 495-509

- Verena Batt, Matthias Holzer, Manfred Bruhn and Sven Tuzovic
- Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands pp. 510-525

- Muhammad Naeem and Wilson Ozuem
- A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa pp. 526-544

- Ali B. Mahmoud, Dieu Hack-Polay, Nicholas Grigoriou, Iris Mohr and Leonora Fuxman
- What makes a corporate heritage brand authentic for consumers? A semiotic approach pp. 545-558

- Anne Rindell and Fernando Pinto Santos
Volume 28, issue 4, 2021
- The real purpose of purpose-driven branding: consumer empowerment and social transformations pp. 359-373

- Monika Hajdas and Ryszard Kłeczek
- Arctic narratives: brewing a brand with neolocalism pp. 374-387

- Janne P. Ikäheimo
- Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale pp. 388-401

- Marta Frasquet-Deltoro, Alejandro Molla-Descals and Maria-Jose Miquel-Romero
- Spillover effects of competitive rivalry on brand extensions pp. 402-412

- Nicolas Pontes and Vivian Pontes
- Cocreated brand value: theoretical model and propositions pp. 413-428

- Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi and René Arvola
- Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude pp. 429-445

- Frauke Sander, Ulrich Föhl, Nadine Walter and Vera Demmer
- Intra-brand image confusion: effects of assortment width on brand image perception pp. 446-463

- Malek Simon Grimm and Ralf Wagner
Volume 28, issue 3, 2021
- From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger pp. 241-253

- Ari-Matti Erjansola, Jukka Lipponen, Kimmo Vehkalahti, Hanna-Mari Aula and Anna-Maija Pirttilä-Backman
- Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty pp. 254-271

- Eun-Ho Kim, Dongho Yoo and Sun-Jae Doh
- Biomorphic visual identity of a brand and its effects: a holistic perspective pp. 272-290

- V. U. Vinitha, Deepak S. Kumar and Keyoor Purani
- It’s all about the brand: place brand credibility, place attachment, and consumer loyalty pp. 291-301

- Bernd F. Reitsamer and Alexandra Brunner-Sperdin
- The effects of cultural distance on online brand popularity pp. 302-324

- Moon-Yong Kim and Sangkil Moon
- The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK pp. 325-346

- Pengji Wang, Adrian T. H. Kuah, Qinye Lu, Caroline Wong, K. Thirumaran, Emmanuel Adegbite and Wesley Kendall
- Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity pp. 347-358

- Fernanda Muniz and Francisco Guzmán
Volume 28, issue 2, 2021
- The influence of brand experiences on consumer-based brand equity pp. 99-115

- Rita Pina and Álvaro Dias
- Measuring brand personality using emoji: findings from Mokken scaling pp. 116-132

- Salim Moussa
- Internal branding: conceptualization from a literature review and opportunities for future research pp. 133-151

- David Barros-Arrieta and Ernesto García-Cali
- Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect pp. 152-170

- Joana César Machado, Beatriz Fonseca and Carla Martins
- A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults pp. 171-185

- Urszula Garczarek-Bąk, Andrzej Szymkowiak, Piotr Gaczek and Aneta Disterheft
- Exploring brand purpose dimensions for non-profit organizations pp. 186-198

- Abas Mirzaei, Cynthia M. Webster and Helen Siuki
- Influencer-brand fit and brand dilution in China’s luxury market: the moderating role of self-concept clarity pp. 199-220

- Jiayu Qian and Jee-Sun Park
- A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations pp. 221-239

- Alicia Kulczynski, Stacey Brennan and Jasmina Ilicic
Volume 28, issue 1, 2021
- Journal of Brand Management: Editorial guidelines and expectations of authors pp. 1-7

- Mark A. P. Davies, Urša Golob, Joachim Kernstock and Shaun M. Powell
- Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand? pp. 8-31

- Ilenia Confente and Wioleta Kucharska
- Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands pp. 32-47

- Hyun Ju Jeong and Jihye Kim
- Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements pp. 48-59

- R. J. J. Voorn, G. Veen, T. J. L. Rompay, S. M. Hegner and A. T. H. Pruyn
- The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric pp. 60-76

- Chaohua Huang and Rui Guo
- Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers pp. 77-98

- Jun Zhang and Joon Soo Lim
Volume 27, issue 6, 2020
- Journal of Brand Management: year end review 2020 pp. 623-628

- Shaun M. Powell
- Can self-referencing exacerbate punishing behavior toward corporate brand transgressors? pp. 629-644

- Didem Gamze Isiksal and Elif Karaosmanoglu
- Social media brand engagement in the context of collaborative consumption: the case of AIRBNB pp. 645-661

- Bruno Schivinski, Daniela Langaro, Teresa Fernandes and Francisco Guzmán
- Brand user imagery clarity (BUIC): conceptualization, measurement, and consequences pp. 662-678

- Yi Xie, Siqing Peng and Daniel P. Hampson
- The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts pp. 679-690

- Hemant C. Sashittal and Avan R. Jassawalla
- What can be done to address luxury counterfeiting? An integrative review of tactics and strategies pp. 691-709

- Nelson Borges Amaral
- Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management pp. 710-720

- Oriol Iglesias and Nicholas Ind
Volume 27, issue 5, 2020
- Does effective cost transparency increase price fairness? An analysis of apparel brand strategies pp. 495-507

- Sojin Jung, Hyeon Jeong Cho and Byoungho Ellie Jin
- Improving the value of the retailer brand through social media equity pp. 508-530

- Manisha Mathur
- The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents pp. 531-545

- Giang Huong Duong, Wann-Yih Wu and Long Hoang Le
- Counterfeit luxury consumption strategies in a collectivistic culture: the case of China pp. 546-560

- Jiahan Li, Mahsa Ghaffari and Lin Su
- The impact of relational drivers on customer brand engagement and brand outcomes pp. 561-578

- Munyaradzi W. Nyadzayo, Civilai Leckie and Lester W. Johnson
- The impact of electronic entrepreneur-related word of mouth on brand evaluation pp. 579-592

- Bing Yuan and Alessandro M. Peluso
- Brands as activists: The Oatly case pp. 593-606

- Christian H. Koch
- My brand identity lies in the brand name: personified suggestive brand names pp. 607-621

- Selcan Kara, Kunter Gunasti and William T. Ross
Volume 27, issue 4, 2020
- Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran pp. 377-392

- Mohammad Reza Yazdan Panah Shahabadi, Hassan Sajadzadeh and Mojtaba Rafieian
- Building a unique brand identity: measuring the relative ownership potential of brand identity element types pp. 393-407

- Ella Ward, Song Yang, Jenni Romaniuk and Virginia Beal
- Corporate brand value and cash holdings pp. 408-420

- Neeraj Bharadwaj, Dominique M. Hanssens and Ramesh K. S. Rao
- When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment pp. 421-437

- Won-Moo Hur, Tae-Won Moon and Hanna Kim
- Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? pp. 438-451

- Xuemei Bian and Sadia Haque
- The influence of passion/determination and external disadvantage on consumer responses to brand biographies pp. 452-465

- Thanh-Thao Nguyen and Bianca Grohmann
- Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions pp. 466-480

- Cassandra France, Debra Grace, Joseph Lo Iacono and Joan Carlini
- Exploring sources of voter-based political human brand equity pp. 481-494

- Bastian Atzger, Elisabete S. Sá and Joaquim Silva
Volume 27, issue 3, 2020
- Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data pp. 237-265

- Yan Feng and Yeujun Yoon
- How brand owners construct imagined worlds with brand visual aesthetics pp. 266-283

- Mark Buschgens, Bernardo Figueiredo and Kaleel Rahman
- Nature of brand love: examining its variable effect on engagement and well-being pp. 284-299

- Muhammad Junaid, Khalid Hussain, Abdul Basit and Fujun Hou
- The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study pp. 300-311

- Chung Hur, Jiyoung Hwang and Chankoo Yeo
- A multilevel study of brand-specific transformational leadership: employee and customer effects pp. 312-327

- Hsu-Hsin Chiang, Tzu-Shian Han and David McConville
- Branding destinations: symbolic and narrative representations and co-branding pp. 328-338

- Jennifer Rowley and Sonya Hanna
- The sound of branding: An analysis of the initial phonemes of popular brand names pp. 339-354

- Abhishek Pathak, Carlos Velasco and Charles Spence
- Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty pp. 355-375

- Marta Dapena-Baron, Thomas W. Gruen and Lin Guo
Volume 27, issue 2, 2020
- Trending topics plus future challenges and opportunities in brand management pp. 123-129

- Urša Golob, Mark A. P. Davies, Joachim Kernstock and Shaun M. Powell
- A sociolinguistic perspective of the effects of packaging in bilingual markets pp. 130-142

- Huda Khan and Richard Lee
- A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education pp. 143-159

- Narissara Sujchaphong, Bang Nguyen, T. C. Melewar, Pakorn Sujchaphong and Junsong Chen
- Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements pp. 160-180

- Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal and Rukhsana Gul Gilal
- The gift of co-creation: what motivates customers to participate pp. 181-194

- Nicholas Ind, Nick Coates and Katrina Lerman
- The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury? pp. 195-210

- Daria Greenberg, Elena Ehrensperger, Michael Schulte-Mecklenbeck, Wayne D. Hoyer, Z. John Zhang and Harley Krohmer
- Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation pp. 211-226

- Víctor Temprano-García, Ana Isabel Rodríguez-Escudero and Javier Rodríguez-Pinto
- From brands to classical music: Broadening and deepening a brand love prototype pp. 227-236

- Christopher J. White, Eudora Tong and Michael Schwartz
Volume 27, issue 1, 2020
- Managing founder-based brand identity during succession pp. 1-14

- Elena Casprini, Yioula Melanthiou, Tommaso Pucci and Lorenzo Zanni
- Sustainability countenance in brand equity: a critical review and future research directions pp. 15-34

- Muhammad Ishtiaq Ishaq and Eleonora Di Maria
- Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury pp. 35-47

- Jean-Noël Kapferer and Anne Michaut-Denizeau
- Exploring brand management strategies in Chinese manufacturing industry pp. 48-76

- Fenfang Lin and Wai-Sum Siu
- When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence pp. 77-92

- Debasis Pradhan, Ritu Malhotra and Tapas Ranjan Moharana
- You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate pp. 93-107

- Abhigyan Sarkar, Juhi Gahlot Sarkar, S. Sreejesh, M. R. Anusree and Bikramjit Rishi
- Revisiting the Brand Luxury Index: new empirical evidence and future directions pp. 108-122

- Francisco J. Conejo, Lawrence F. Cunningham and Clifford E. Young
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