Journal of Brand Management: Editorial guidelines and expectations of authors

Mark A. P. Davies (), Urša Golob, Joachim Kernstock and Shaun M. Powell
Additional contact information
Mark A. P. Davies: Teesside University Business School
Urša Golob: University of Ljubljana
Joachim Kernstock: Competence Centre for Brand Management
Shaun M. Powell: University of Wollongong

Journal of Brand Management, 2021, vol. 28, issue 1, No 1, 7 pages

Abstract: Abstract The aim of this editorial is to provide guidance to aid prospective authors whilst writing and preparing their research papers for consideration within the Journal of Brand Management, and to understand what reviewers will typically be looking for in a manuscript. A number of key generic issues are considered, as well as how sections of a research paper should be structured.

Keywords: Writing an article; Manuscript publication; Scholarly writing (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)

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DOI: 10.1057/s41262-020-00217-3

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Journal of Brand Management is currently edited by Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

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