Luxury brand-building and development: new global challenges, new business models

Michel Gutsatz () and Klaus Heine ()
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Michel Gutsatz: Kedge Business School
Klaus Heine: Kedge Business School

Journal of Brand Management, 2018, vol. 25, issue 5, No 1, 409-410

Date: 2018
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DOI: 10.1057/s41262-018-0093-5

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