Twenty-five years of the Journal of Brand Management

Joachim Kernstock and Shaun M. Powell ()
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Joachim Kernstock: Competence Centre for Brand Management
Shaun M. Powell: University of Wollongong

Journal of Brand Management, 2018, vol. 25, issue 6, No 1, 489-493

Abstract: Abstract Following an earlier historical review of the Journal of Brand Management, this 25-year commemorative commentary by the editors outlines a number of themes published during recent years. It also provides a discussion on corporate brand management during the same period.

Keywords: Brand management; Research directions; Future research; Corporate brand management (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (2)

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DOI: 10.1057/s41262-018-0138-9

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Journal of Brand Management is currently edited by Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

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