Correction to: The role of consumer‑based brand equity on the prolongation of trademarks

Louisa M. Pfeifer (), Thomas F. Schreiner () and Henrik Sattler ()
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Louisa M. Pfeifer: University of Hamburg
Thomas F. Schreiner: UNSW Business School
Henrik Sattler: University of Hamburg

Journal of Brand Management, 2025, vol. 32, issue 2, No 3, 109-111

Date: 2025
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DOI: 10.1057/s41262-024-00375-8

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