The evolution of hotel revenue management

Sheryl E Kimes
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Sheryl E Kimes: Cornell University School of Hotel Administration

Journal of Revenue and Pricing Management, 2016, vol. 15, issue 3, No 9, 247-251

Abstract: Abstract In this article, I discuss the history of hotel revenue management (RM) and trace its evolution over the past 25 years. The most important change in hotel RM has been its evolution from a tactical inventory management approach to a more strategic marketing approach.

Keywords: hotels; marketing; revenue management; evolution (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (11)

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DOI: 10.1057/rpm.2016.27

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