Hotel revenue management: Then, now and tomorrow

Stan H G Josephi (), Marc B Stierand and Aad van Mourik ()
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Stan H G Josephi: Academy of Hotel Management, NHTV Breda University of Applied Sciences
Marc B Stierand: École hôtelière de Lausanne, HES-SO//University of Applied Sciences Western Switzerland Lausanne
Aad van Mourik: Maastricht School of Management

Journal of Revenue and Pricing Management, 2016, vol. 15, issue 3, No 10, 252-257

Abstract: Abstract Contrary to the practical application of revenue management (RM), its theoretical definition has remained virtually unchanged. Today’s data-driven approach to RM forms an integral part of management and clearly contributes to the financial performance of hotels. Its growing importance and the shifting balance between art and science in RM decision making is only partially supported by changes to its underlying process. Additional tasks place new demands on the required competences and fight for priority with the core responsibility of optimising (overall) revenue potential. This article provides a brief historic overview of hotel RM and outlines and discusses its current state as well as future challenges.

Keywords: revenue management; people and decision making; processes and procedures; system integration and technology (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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DOI: 10.1057/rpm.2016.4

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